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  • 4.5 The Relationship Between Customer Perception Towards Marketing Mix (7P's) and Customer Satisfaction

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    Laura Lim
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    Customer satisfaction is influenced by their perception of a company's 7P's marketing mix. A positive perception of product quality, price, place, promotion, people, processes, and physical environment leads to higher customer satisfaction. On the other hand, a negative perception of these 7P's aspects reduces customer satisfaction levels.

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    correlation analysis

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    correlation

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    Customer satisfaction is influenced by their perception of a company's 7P's marketing mix. A positive perception of product quality, price, place, promotion, people, processes, and physical environment leads to higher customer satisfaction. On the other hand, a negative perception of these 7P's aspects reduces customer satisfaction levels.

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    © All Rights Reserved
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    9 views1 page

    4.5 The Relationship Between Customer Perception Towards Marketing Mix (7P's) and Customer Satisfaction

    Uploaded by

    Laura Lim
    Customer satisfaction is influenced by their perception of a company's 7P's marketing mix. A positive perception of product quality, price, place, promotion, people, processes, and physical environment leads to higher customer satisfaction. On the other hand, a negative perception of these 7P's aspects reduces customer satisfaction levels.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    4.

    5 The Relationship between Customer Perception towards Marketing Mix


    (7Ps) and Customer Satisfaction

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