SWOT ANALYSIS &

MARKETING STRATEGY OF
ITL
Presented by:- Aindrila Sarkar
Annyatama Bhowmik
Aparupa Dutta
Avijit Roy
Biswajit Banik
Rahul Majumdar
Sudipta dey

SWOT
Strengths Trained Workforce
Consistency in their Training Module
Well- established HR policies
Technically Qualified Management
Rich experience and vast knowledge in
their domain
Time Zone Advantage
Low labor costs (Potential adv of Indian
eco)

Weakness

Revenue dependent on Int. Market.

Most of the competitors being US based,
gives rise to Favourism.
Relatively small player in the Global
market.
Infosys faces the highest attrition rate of
16% in the Indian software industry

Opportunities

Enter new markets like Aviation, Healthcare,

Tourism etc
Can go for Joint-ventures with companies in
India and Abroad
New and emerging market in China, Europe..
The strategic alliance between Infosys and
Schlumberger gives the IT company access
to lucrative business in the gas and oil
industries
Shifting to business transformation services

Threats

High Competition from Rivals.

Attrition and Employee loyalty
Bigger MNC's entering India and
competing for global clients
Huge dependency on Int. Market.
Currency Rate Fluctuations.
Competitors threats being same kind of
services offered and considerable relative
market share. Eg- TCS, WIPRO,
COGNIZANT

Marketing Strategy

Make Digital Marketing A Strategic Priority

Coherent Market Strategy
Should provide training in Software
development, so that IT services can
flourish in India Itself.
Niche Marketing Strategy
Being cash rich, can focus on M&A with
emerging companies.
Providing best software solution by the
best people.

Components of Marketing Strategy

Internal

Competing for Talent

Offering a Vision
Training Employees
Stressing Teamwork, Empowering, Rewarding

Integrated ( I.T, ENGINEERING, CONSULTANCY, BPO)

Performance ( BEST OUTSOURCING PARTNER)
Relationship ( EDUCATION, ENERGY, HEALTHCARE, RETAIL )

THANK YOU