CALCUTTA BUSINESS SCHOOL

INTERNSHIP REPORT SUBMITTED TO ABP PVT.LTD. ON MARKETING

MIX IMPLEMENTATION OF MATRIMONY WEBSITE FOR ABP PVT LTD:

AN
EMPERICAL ANALYSIS.

NAME OF STUDENT : ANNYATAMA BHOWMIK.

PROJECT MENTOR/REPORTING OFFICER AT ABP : Mr. AMITABHA SINHA

MAY 11 2015 TO JULY 11 2015

ACKNOWLEDGEMENT
On the very outset of this report, I would like to extend my sincere & heartfelt obligation
towards all the personages who have helped me in this endeavor. Without their active
guidance, help, cooperation & encouragement, I would not have made headway in the
project.
I would like to take the opportunity to thank and express my deep sense of gratitude to
my corporate mentor Mr. Amitabha Sinha. I am greatly indebted to him for providing his
valuable guidance at all stages of the study, his advice, constructive suggestions,
positive and supportive attitude and continuous encouragement, without which it would
have not been possible to complete the project.
I owe my wholehearted thanks and appreciation to the entire team of the company for
their cooperation and assistance during the course of my project.
I hope that I can build upon the experience and knowledge that I have gained and make
a valuable contribution towards this industry in coming future.

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Topic
Executive Summary
Introduction
Company Profile
Industry Profile
ABP Weddings
Marketing Mix : Product
Marketing Mix : Pricing
Marketing Mix : Promotion
Marketing Mix : Place/Communication
Product Launch Strategies
Conclusion

INDEX

Page
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