Lipa City Colleges

COLLEGE OF INTERNATIONAL HOSPITALITY MANAGEMENT

Lipa City

Cruise Sales and Management (CRUSALES)

Course Outline
Introduction to Cruising
o History of Cruising
o Types of Cruises
o Cruise Industry Trends and Changes
Essentials of Cruising
o Cruise Details and Specifics
o Documentation, Health and Safety
o Nautical Terms
The Cruise Market
o Cruise Market Segments
o Motivations for Cruising
o Roadblocks to Purchase
Major Cruise Brands

PRELIMINARY EXAMINATION

Anatomy of a Cruise Ship

o Kinds of Ships According to Size and
Style
o Facilities of a Cruise Ship
o Cruise Staterooms
o Reading a Deck Plan
Cruise Line Personnel
o Working for Cruise Lines
o Sea-Based Operations
o Land-Based Operations
o Role of Travel Agencies
The Cruise Experience
o Before the Cruise
o Cruise Activities
Days at Sea
Days in Port
o Shore Excursions
o Pre- and Post-Cruise Packages

MIDTERM EXAMINATION

Geography of Cruising
o Cruise Areas of the World and Ports of
Call
United States and Canada
Bermuda
The Caribbean
Mexico
South America
Europe
Scandinavia
Greek Islands
Africa
Asia
The Pacific
o Repositioning Cruises

Selecting, Selling and Pricing Cruises

o Selecting a Cruise
o Cruise Sales Process
o Adding Value to Cruises
o Making Reservations

SEMI-FINAL EXAMINATION

Cruise Marketing and Promotion

o Elements of Marketing
o Marketing Plan
o Selling Cruises to Groups

FINAL EXAMINATION