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MR. VEE JA

NEEDS VS.
WANTS VS.
DEMANDS

TOURIST
MOTIVATORS

Need for Escape or Change

Travel for

Sports

Social Contact

Status or Prestige

Travel for Education

Personal Values

Cultural
Experience

Shopping & Bargain


Hunting

Professional or
Business Motives

Search for Natural


Beauty

TRAVELERS CATEGORY BASED ON PERSONALITY (PEARCE)


PSYCHOCENTRICS

MIDCENTRICS

ALLOCENTRICS

NON-ADVENTUROUS

BETWEEN ALLOCENTRICS
AND PSYCHOCENTRICS

TRY NEW PRODUCTS

MOST TOURISTS BELONG


HERE

PREFER THE OFF-BEATEN


TRACK

COMBINATION OF THE 2
CHARACTERISTICS

SELF-CONFIDENT

PREFER FAMILIAR TRAVEL


NON-RISK TAKER
PASSIVE TYPE OF TRAVEL

ADVENTUROUS

TRAVEL CONSTRAINTS
LACK OF MONEY
LACK OF TIME
LACK OF SAFETY AND SECURITY
PHYSICAL DISABILITY
FAMILY COMMITMENTS
LACK OF INTEREST IN TRAVEL
FEAR OF TRAVEL

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