UNIT III

Holiday Choice
INTRODUCTION
 Service Industry
 Inseparability characteristics
 Factors determining the behaviour of holiday maker
 Tourist behaviours
 Expectations from destinations
 Travel cost
 Family size
 Age
 Education
 Sporting activities
 Family responsibilities
 Self confidence in travel
DIFFERENT PLACES FOR
DIFFERENT PEOPLE
 Psychological and Sociological being determined
by the individual
 Travellers prefer destinations for varied reasons
 Climate
 History
 culture
 Entertainment
 Sports
 Shopping
 Thrill
 Excitement
 Rest and relaxation
KEY DETERMINANTS OF
VACATION PLANS BY JOHN S KAY
 Financial
 Obligation Visit
 Advertising
 Family size and status
A PUSH /PULL MODEL BY
ARLIN EPPERSON
 Push-Personal Needs/Internal
 Escape
 Self discovery
 Rest
 Relaxation
 Prestige
 Challenge
 Adventure
 Stress
 Escape from family/work
 Pull-Attractions and activities/External
factors
 Scenic beauty
 Historical regions
 Cultural
 Sports
HOLIDAY CHOICE-CONSUMERS
DECISION MAKING PROCESS
 Why do people travel?-Motivation that guides
people
 What type of holidays do they demand-Preferences
 Motivations initiate action and guide satisfactory
behaviour
 Preferences filters choices
 Preferences are more specific than motivation and
revealed by what they do? And where they go?
 Interaction of motivation and preference generates
hierarchy of goals
 Push factor precede pull factors
 Destination image influences holiday choice
 Individuals face a risk of not realising the full benefits of
destination
 Holiday makers are viewed as
 Risk neutral
 Risk avoiding
 Risk taking
 Degree of risk and its perception varies with individuals
and destination
 Risk can be minimised by adopting different strategies like
 Lowering the expectations
 Repeating the same
 Acquiring further info
 Opting multi destination trips
TOURISTS NEEDS AND
MOTIVATION
 Needs are categorized in Two categories
 Needs relating to day to day life that exists in
normal place of habitation-food, clothing etc
 Needs that hardly exist at the place of residence
SOCIOLOGICAL FUNCTIONS
IDENTIFIED BY SCHMIDHAUSER
 Suggests that participation in tourism realizes the
series of important sociological functions that
otherwise can be unsatisfactorily or un
successfully satisfied or not at all
 The sociological functions are
 Redress several type of deficit-
climate,enjoyment,pestige,freedom,closeness to
nature
 Physical and psychological recovery from stress
 Satisfying curiosity,self realization,increasing the
feeling of one’s own value
 Self reward
 Own identity,honor and pride