Case Assignment Three: Tiffany Tea Place

Students Name & Matriculation Number & Tutorial Group:

Grading Criteria
Q1

What factors affect the pricing decisions for Tiffanys bubble tea?

(25%)

Q2

Which approach to pricing should Tiffany set for her bubble tea? What price or prices should
Tiffany set for her bubble tea? Why?

(25%)

Q3

What is the breakeven point given your price decision in Question 2? Do you think it is
achievable? Why?

(20%)

Q4

What price adjustments and promotion strategy should Tiffany adopt? Why?

(20%)

Report format and writing.

(10%)
Total