Case Assignment Five: Permata Bank

Students Name & Matriculation Number & Tutorial Group:

Grading Criteria
Q1

What do you think are the communications objectives and target audience of Permata Bank?

(15%)

Q2

What promotion mix is Permata Bank using in its marketing communications program?

(20%)

Q3

What advertising theme are used by Permata Bank? What appeal and execution styles are
adopted? How will you improve the advertising strategy?

(20%)

Q4

What sales promotion tools, public relations tools and direct marketing tools are used by Permata
Bank? What other tools can be adopted and for what purpose?

(20%)

Q5

In your view, is Permata Bank engaged in integrated marketing communications (IMC)? Give
reasons for your answer. How can Permata Bank improve the integrated aspect of its marketing
communication?

(15%)

Report format and writing

(10%)
Total