UNIVERSITI KUALA LUMPUR

BUSINESS SCHOOL
________________________________

ECB20403
E-MARKETING
______________________________________________________
TITLE

: MALAYSIAN AIRLINES SYSTEM BERHAD

LECTURERS NAME : EN. ARMAN BIN AHMAD

GROUP

: GROUP 8

SUBMISSION DATE

: 4th MARCH 2016

GROUP MEMBERS

MUHAMMAD JOHARI BIN AMIRRUDIN

62212215631

MUHAMMAD AFIQ BIN MD SHAH

62212114120

IZYATUL HUSNA BINTI MOHD REDZUAN

62214115392

NUR FATIN SYAZANA BINTI MOHD REDZUAN

62212114161

NOR ATIKAH BINTI ZULKIFLE

62212214115

TABLE OF CONTENTS
CONTENTS
1.0 Introduction
2.0 Background Of Malaysia Airlines
3.0 Nature Of Malaysia Airlines Business
4.0 Malaysia Airlines Website Name
5.0 Malaysia Airlines Website Evaluation
5.1.1 Malaysia Airlines Website Purpose
5.1.2 Malaysia Airlines Website Objective
5.2.1 Malaysia Airlines Website Image Size
5.2.2 Malaysia Airlines Website Vividness
5.3.1 Malaysia Airlines Website Fonts Size
5.3.2 Malaysia Airlines Website Suitability
5.4.0 Malaysia Airlines Website Overall Layout
5.5.1 Malaysia Airlines Website Alignment
5.5.2 Malaysia Airlines Website Layout
5.5.3 Malaysia Airlines Website Up To Date
5.5.4 Malaysia Airlines Website Information Accuracy
5.5.5 Malaysia Airlines Website Grammar
5.5.6 Malaysia Airlines Website Spelling Mistakes
5.6.0 Malaysia Airlines Website Link To Reliable Sources
5.7.0 Malaysia Airlines Website Update Information
5.8.0 Malaysia Airlines Website Friendly User
6.0 Conclusion
7.0 Recommendation
8.0 References

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