AHMEDABAD CAMPUS

PGDM 2014-16
DISSERTATION GUIDELINES
The following process is to be followed/adapted for Dissertation Work (Grand
Project) by students of PGDM 2014-16 Semester-IV:
Steps Recommended
Step I:Select a sector for dissertation work, for example the Pharmaceutical
Sector
Step II:Select a company in the sector to study, for example XYZ Pharma Co.
In case it is proposed to study the existing/prospective organization where
the student is placed, appropriate guidance and direction from the Employer
may be sought.
Step III:Study and analyze the company and its performance in the last 5-8
years including: 3CET, SWOT, PEST, Market Research,Financials, Acquisition
&Mergers, CSR etc.
Step IV: Study the companys growth vis-a-visthe growth of the sector
Step V: Indentify the position/status of the company in the sector in the
context of present day competition and future potential.
Report Writing Instructions

Length of the report

o The Report may be of 40 to 80 pages in length.
o Dissertation work will be evaluated on the merit of the content and its
authorship as
reflected during its oral presentation by the student and
not on the length of the report.
Therefore focus on putting in only substantive matter in the report.
Preliminary Section should consist of the following:
o Acknowledgement & Approval of the Faculty guide
o Declaration by the student
o List of Contents and List of Tables

Main Section should consist of the following:

o Step III
o Step IV
o Step V

Reference Section may consist of:

o Bibliography
o Appendix
o Index

Page Layout
o MS Word & MS excel should be used
o Page Margin on all Sides2.5 cm
o

Font- Times New Roman

Size-12pt for normal text ,14pt for headlines/Special

Line Spacing- Single

Policy on Plagiarism
o The institution follows a strict policy against plagiarism.
o Sources of material used from others are to be disclosed and
acknowledged.
o Plagiarism or violation of intellectual property rights may disqualify the
student from submission and evaluation of the dissertation work.

Submission of Dissertation Report

The Dissertation Report should be submitted in softcopy on or before 20 th
April 2016 by email to dissertation.pgdm16@gmail.com
The Dissertation Report should be submitted as an attachment to the mail.
The file name of the attachment should start with the first name of the
student.
The hard copy of the Dissertation Report should be submitted to the
Academic Coordinator by 24th April 2016.

Dr Bhuvneshwar Gupta
Director- Academics

Conclusion.
Thus, ICICI has been able to use technology to provide value-addedservice to its
customers during the last few years. For ICICI,technology is an integral part of their
business. However, their overallprogress could have been smoother but for certain
internal andextraneous factors and also a pressure on spreads due to acompetitive
market (Annual report, 2000 01). E-banking has becomea necessary survival
weapon and is fundamentally changing thebanking industry worldwide. To day, the
click of the mouse offerscustomers banking services at a much lower cost and also
empowersthem with unprecedented freedom in choosing vendors for their financial
service needs. No country today has a choice- whether toimplement E-banking or
not given the global and competitive natureof the economy. ICICI have toupgrade
and constantly think of newinnovative customized packages and services to remain
competitive.The invasion of banking by technology has created an informationage
and commoditization of banking services. ICICI have come torealize that survival in
the new e-economy depends on deliveringsome or all of their banking services on
the Internet while continuingto support their traditional infrastructure. The rise of Ebanking isredefining business relationships and the most successful banks willbe
those that can truly strengthen their relationship with their customers. Without any
doubt, the international scope of E-bankingprovides new growth perspectives and
Internet business is a catalystfor new technologies and new business processes.