UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL

ASSIGNMENT
JANUARY 2016 SEMESTER

SUBJECT CODE

MPU3232

SUBJECT TITLE

TECHNOPRENEURSHIP

LEVEL

BACHELOR

STUDENT NAME:

MUHAMMAD AFIQ B. MD SHAH

CLASS NO / STUDENT ID:

ME20 / 62212114120

INSTRUCTIONS TO STUDENTS

1. Fill up your name and student ID as highlighted in red above.

2. Answer ALL questions and parts.
3. Explain your answers in your own words. Plagiarized work will be penalized.
4. Complete your answers in 1 document file only in Word (.docx) format, and email the file to
azli3103@gmail.com
5. Deadline for submission is 29th February 2016

THERE IS ONLY 2 PAGES OF QUESTIONS EXCLUDING THIS PAGE.

QUESTIONS
1a.

The Technopreneurship process consists of many stages. In your opinion, which

stage is the most important in ensuring the success of the business? Explain the
rational and reasons of your answers.
(10 marks)

b.

The test marketing & commercialisation stages require a great deal of planning,
coordinating activities and managing of resources. If you are a business owner, list
and explain the key activities that you will need to plan, coordinate, and manage at
this stage.
(15 marks)

2.

One of the local successes in Technopreneurship has been Mark Chang, the founder
of Jobstreet,Com, Research the history of Mark and his company, and from the list
below, explain through using examples, the traits or characteristics that Mark has in
starting and running his business successfully.
The traits or characteristics - a) passion for innovation
b) courage in taking risks
c) independent and hardworking
(15 marks)

3.

Think about a business, preferably a technology based one, that you wish to start
on your own in your home-town (name your home-town). Using the technique of
identifying, evaluating and selecting a business opportunity or idea, discuss your
proposal based on the following:

a.

Identify and explain the needs and wants of your customers

(15 marks)

b.

Do an environmental scan and identify and explain micro level issues only which is
important for this business to succeed.
(15 marks)

c.

Explain the Technology elements that you will apply to your business
(15 marks)

d. Identify and explain the values and norms that your business will strengthen to the
business community where the business will be run.
(15 marks)

END OF QUESTION