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  • Piloting Procter & Gamble From Decision Cockpit

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    Samiya Tasmeen
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    P&G is investing in analytics talent and platforms to speed up business decision making and gain insights into its multi-channel, multi-country operations. The consumer goods company's analytics initiatives aim to predict key metrics like market share 6-12 months in advance, provide insights to leaders, and give employees access to shared data sources through tools like its Decision Cockpit. P&G recognizes that using data to inform business decisions is becoming increasingly important as the operating environment grows more complex.

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    P&G is investing in analytics talent and platforms to speed up business decision making and gain insights into its multi-channel, multi-country operations. The consumer goods company's analytics initiatives aim to predict key metrics like market share 6-12 months in advance, provide insights to leaders, and give employees access to shared data sources through tools like its Decision Cockpit. P&G recognizes that using data to inform business decisions is becoming increasingly important as the operating environment grows more complex.

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    15 views5 pages

    Piloting Procter & Gamble From Decision Cockpit

    Uploaded by

    Samiya Tasmeen
    P&G is investing in analytics talent and platforms to speed up business decision making and gain insights into its multi-channel, multi-country operations. The consumer goods company's analytics initiatives aim to predict key metrics like market share 6-12 months in advance, provide insights to leaders, and give employees access to shared data sources through tools like its Decision Cockpit. P&G recognizes that using data to inform business decisions is becoming increasingly important as the operating environment grows more complex.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Piloting Procter & Gamble

    From Decision Cockpit


    Prepared for:
    Mr. A. T. M. Jakaria
    Khan
    Lecturer, IBA, DU

    Prepared by:
    Samiya Tasmeen (Roll04, 51D)
    Nafis Wasel (Roll-06,
    53D)

    P&G At a Glance

    Industry: Consumer Goods


    Founded: 1837
    Location: Cincinnati, Ohio, United States
    Founders: William Procter and James
    Gamble
    CEO: David Taylor (2015)
    Employees: 110,000 (2015)
    Revenue: $76.27 billion (2015)

    Case overview

    P&G is investing in analytics talents, even as the

    company cuts in other areas, to speed up business


    decision making.

    P&G analytics platform is a part of a wider strategic

    initiative which aims to support, provide and deliver


    insights to meet the needs of P&G in the multi-channel,
    multi-device, multi-format, multi-source, multi-language,
    multi-country and multi-culture world it operates in.

    P&G is investing in expertise because the model for


    using data to run a company is changing .

    Case Overview
    The analytical solutions used by P&G are:
    Business Sufficiency: Predicting about P&G market
    share and other key performance metrics 6-12 months
    ahead.
    Reveals whats happening in the business, why it is
    happening, and what actions P&G can take.
    Business Sphere: Providing insights, trends and
    opportunities for P&G leaders.
    Decision Cockpit: Giving employees access to the
    common data sources.

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