I had a lot of fun reusing frames from my animation in dierent ways for this book.

Both the animations and the book are square,

but seeing the book as spreads allowed the frames to interact in ways I hadnt really foreseen.

anyway, to the typeface related decisions!

I chose two typefaces for this book, Futura and Lucida Bright. These also became the typefaces used in my degree project itself. Looking for typefaces that would work
in this book rather than in between gifs on a web page was a much needed perspective shift. With feedback from guests and you guys I landed on this combination
which well represented my keywords of flow, calmness and openness. Thank you guys for helping with that by the way.

In this earlier version, I had fallen into a trap which I frequent called trying to hard to be unexpected. Id come up with this poetic thing about futuras fluid but pragmatic
forms echoing the same characteristics in meditation, and how theyre both misunderstood. I really really wanted to keep that bit in, but it doesnt quite work as body
copy. I was going to use Lucida as the heading typeface because it connoted seried tradition in a playful way to me. Also, because I was still trying to hard to be
unexpected. Some helpful hints from you guys directed me to flip the two to be more readable and less heavy.

On a similar topic, Ive never felt super comfortable with pull quotes as a reader or a typesetter. However, feedback told me that my free flowing and inviting topic was
being represented by a lot of intimidatingly thick columns of text. So I faced my confusion over pull quotes, using them to break up the columns.

This gave me the opportunity to remember to hang my quotes.

When it came to showing frames of the animations, I wanted to communicate their change, but not give away too much, leaving people still wanting to see the website.
These are arranged so that they could just be a decorative element, but as a reader gets farther through the content, they start to understand that these are stills from
animations. I think that tiny bit of discovery gives it more impact and makes the fact that they are animations, with a ton more frames like this, really hit home.

Q+A

Crit notes:

type still very traditional.

too many hyphens

tactility- textured paper - natural look to counter cold modernity.

try transparent velum paper for fogy images.

smaller body copy

pull quotes may pull away from body.

hand type may bring a human element.

bring logo blur into other parts of the book.