NAME: Brittany Benbrook

AGCJ 306 Summer 2015

Brainstorming Grid
GOAL: Increase the total number of subscriptions to the Miniature Llama Association Magazine
Company: American Miniature Llama Association
Public
Current Miniature Llama
Association members (that are
not already subscribed to the
magazine)

Value(s)
They want to stay up to date
with association current events
and deadlines.

Those interested in Miniature

Llama breeding and raising

They want to be informed of

new tips and information in
regards to the breeding and
upkeep of Miniature Llamas.

Those interested in showing

Miniature Llamas

They want to get information

about upcoming shows, events,
meetings and jackpots and
potentially gain insight on their
competition.

Miniature Llama enthusiasts

They want to learn new facts

and information about
Miniature Llamas (and look at
the pictures)

Message
Miniature Llama Association
Magazine contains a calendar
of events and deadlines list in
each issue. We also email
weekly newsletters to magazine
subscribers.
Miniature Llama Association
Magazine has a column
specifically dedicated to
breeding tricks/trades and tips
on the best ways to raise your
Miniature Llama.
Miniature Llama Association
Magazine provides an updated
list of shows, events, meetings
and jackpots in each issue. We
also feature different award
winning Llamas in every issue
during showing season.
Miniature Llama Association
Magazine is packed full of
interesting Miniature Llama fun
facts and information (it also
contains a plethora of
Miniature Llama pictures)

Media
Host a special event

Post an advertisement in local

newspapers and livestock
magazines

Set up a booth at upcoming

shows and send out emails to
4-H county agents and FFA
directors

Have a banner advertisement for

our magazine on the internet for
those that frequently or have
recently searched Miniature
Llamas