Professional Documents
Culture Documents
Thepurpose
ofthisprojectwastoobservechickenspersonalitiesandhowtheyaffecttheflock.Weoriginally
startedwithaprojectthathadustoexperimentsonthechicksandseeinghowtheyreactedbut
oncewespenttimewiththechicksandsawhowdifferenteachchickwas,wedecidedtofocus
ondifferentbehaviorsandpersonalities.
Tostart,wedidresearchonchickenbehavior.Whiledoingresearchwefoundmany
sourcesstatingthatchickendidhavedifferentpersonalities.
PETA.orgshowsthatchickenshavedifferentsocialhierarchiesandculturalknowledgethat
passesdownfromgenerationtogeneration
Resources:
http://www.peta.org/issues/animalsusedforfood/factoryfarming/chickens/hiddenliveschicken
s/
Chickenslovetheirfamilieslikehumansdo
Chickensvaluetheirownlives
Everychickenhastheirownpersonality,aswesawwhenwedidtheproject
Theycancompletecomplexmentaltasks,learnfromwatchingeachother,demonstrate
selfcontrol,worryaboutthefuture,andevenhaveculturalknowledgethatispassedfrom
generationtogeneration.
Chickensunderstandthatsomethingstillexistsevenwhenitoutofview
Chickensshowsignsofadvancedintelligencebecauseoftheirabilitytocreatetheirownsocial
structure,orpeckingorderwhentheyarentconfinedtofactoryfarms
Theycanrememberabout100facesofotherchickens,andiftheystandaboveorbelow
thatchickenintherank
Chickenscanpassculturalknowledgeontonewgenerations
InonestudyatBristolUniversity,chickenswerefedamixtureofyellowandbluecorn
kernels.Thebluekernelsweretaintedwithchemicalsthatmadethebirdsfeelsick,and
theyquicklylearnedtoavoidthebluecornentirely.Whenthesehenshatchedchicks,
yellowandbluecornwasspreadaroundthefarm(thistimeharmless),andthemother
hensrememberedthatthebluecornhadpreviouslymadethemsick,sotheycarefully
steeredtheiryoungawayfromit.
Theyhavemorethan30vocalizationsthatcantelleachotherifathreatiscomingbylandor
water
Thehensteachtheiryoungthecallsbeforetheyevenhatch
http://freefromharm.org/farmanimalintelligence/thechickenstruenaturejealousy/
Chickenseemedtobejealouswhenoneoftheotherhenswasgettingattentionwithouther
Onlycertainchickenswanttobearoundhumans
http://www.timeshighereducation.co.uk/410238.article
Differentchickenbreedsthatareouttogetherstilltendtohangaroundtogether
Chickenslearnfromwatchingeachother
Withourownchicks,onceonechickfiguredouthowtoflyoutifthesmallcage,the
othersquicklylearnedtoo,exceptforKevinwhowastoofattophysicallymakeitup
Chickenscreatetheirownhierarchies
Thisordersthechickensaswhohasthemostpower
Thechickensatthebottomoftheladdereatlast,unlesstheystealfood,whichinthatcase
theymightbepeckedbyallchickens
http://www.upconline.org/RedLens.html
RedContactLensesforChickens:
UnitedPoultryConcerns(UPC)investigateduseofpermanentredplasticlensesinlayinghens
SeniorstudentatCaliforniaPolytechnicUniversitydidexperiment
Employeescomplainedthatitwascausingsevereeyeinfections,abnormalbehaviorand
blindness
Preventshensfromclosingtheireyesnormallybecauseofthelargerlenses
Henswerepeckingtheairandrubbingtheirfacesrepeatedlyontheirwings
studentreportedthelensescausedalotofinfectionsinthehenseyesthat
progressivelyworsenedovertime
Lensesarenotplannedtoberecommendedforcommercialuse
Henshadnoveterinarycareduringtheexperiment
July1991severalhensweretakenandshowedtoavet
Lensessaidtocausecornealulcers
Ulcerscanruptureandleadtoblindness
Lensesweredesignedtoboosteggindustryincomebyreducingaggressivebehaviorinhens
Modernhenhousingdealswithcannibalisminhens
Theyamputatepartofthebeakwithahotbladeafterbirthtotryandstopthepeckingof
otherchickens
Thishasntreallyhelpedtoendmortalitybypecking
Lensesaredesignedtocalmthehensbymakingeverythingappearthecolorofblood
Hensdontlaymoreeggswiththelenses,buttheyconvertfoodmoreefficientlyandsave
feedingcosts
Lensesaremadeofnongaspermeablemoldedmaterialbutdonotallowtheeyetobreathe
HumanLenses:Directlyoncornea
ChickenLenses:Abovethenictitatingmembrane(chickensthirdeyelidthathelpskeeptheeye
cleanandmoist)
Debeakingandlensesarebothanabusivesubstitute
http://www.slideshare.net/mpriscilla/opticaldistortioninc
OpticalDistortion:
Lensesdiscoveredbyaccidentwhentherewasaflockwithaseverecataractproblemthatmade
birdseatlessandbecomeeasiertohandle
ODIlensesmadetopartiallyblindchickens
Withthelensesthebirdhaditsdepthperceptionandvisualactivitygreatlyreduced
1stproducttoreduce50%cannibalismoverdebeaking
Pros
1.Significantcannibalismreduction
1.Difficulttogetdeeppenetrationinfomarket
2.Traumaelimination
2.Manufacturingcostofhydrophilicpolymer
3.Feedcostreduction
3.Farmersresistancetoadoptnewtechnology
4.Timeandcostsavings
4.Profitablebusinessonlyformedium/large
farms
5.Lensescantbereused
Cons
MarketPenetration
62%forflocksize50,000andabove
38%forflocksize20,00049,000
http://www.ted.com/talks/margaret_heffernan_why_it_s_time_to_forget_the_pecking_order_at_work
Speaker:
MargaretHeffernan
Chickenexperiment
MainQuestion:Whatcouldmakemychickensmoreproductive?
EvolutionaryBiologistatPurdueUniversitynamedWilliamMuir
1flockregularchickens
Aftersixgenerations,regularchickensweregreatandhadreallygoodegg
production
1flockofthebest,mostproductivechickens
Aftersixgenerations,allbutthreeofthechickensweredeadbecausetheother
oneshadpeckedthemtodeath
SuperFlock
Similartolife
Peoplearealwaystoldtogettothetopandbethebest
Havingranks(onepersoninchargeofeveryoneelse)
Notequalranks(Bossesandthenemployees)
Studentexperiment
Groupofstudentsputtogetherandgivenhardproblemstosolve
Highachievinggroupswerentgroupswith12highIQstudentsorhighaggregateIQ
3Characteristicswithinthemostsuccessfulgroups
Goodsocialsensitivity
Eachpersonspentequaltimeontheproblems(therewasntonepersondoingall
theworkandotherssittingwatching
Morewomeninthesuccessfulgroups
Keytoworkingtogethersuccessfullyissocialconnectancewitheachother
EquestrianCenterExperiment
Engineerassignedtofindoutwhatquantitytoaccountforfor200racehorsecomingin
toBeijingfortheOlympics
Doinglotsofresearchtofigureitoutwouldtakemonthbutwhentheengineeraskeda
memberoftheJockeyClub,hegothisanswerinoneday
SocialCapital:relianceandinterdependencethatbuildstrust
Itswhatgivecompaniesmomentum
Teamsthatworktogetherlongerworkbetter
Youdonthavetobegoodateverything,youjusthavetoworkwithpeoplethatarewillingto
help
Powercanbedisruptive
Whathappensbetweeneachotherreallycounts
Cultureofhelpfulnessisessentialtosuccess
Companiesdonthaveideas,peopledo
Conflictisfrequentbecausecandorissafe