Marketing Awareness - I

1. Sales are declining, profits are

declining
and
competition
is
increasing. These indicate that the
product may be in:
1) Introduction stage
2) Decline stage
3) Growth stage
4) All the above
5) None of the above
2. If an existing product has to grow in an
existing market, what should be the
strategy?
1) Product development
2) Diversification
3) Market development
4) Market penetration
5) None of these
3. Idea Screening is the first stage of:
1) New product development
2) Diversification
3) Product modification
4) None of the above
5) All the above
4. Hindustan unilever launched Surf
Excel and Surf Excel Matic. This is a
____ type of branding strategy:
1) Line Extension
2) Brand Extension
3) New Brand
4) Multi-Brand
5) All the above
5. The three layers of packaging are:
1) Primary, secondary, tertiary packaging
2) Primary, secondary and shipping
packaging
3) Shipping, inner and outer packing
4) None of the above
5) All the above

6. The objectives of price can be:

1) Profit
2) Market share
3) Cash flow
4) All the above
5) None of the above
7. In the English auction system, there is
one seller and many buyers. Many
times the seller _____.
1) Sets floor or minimum price
2) Sets ceiling or maximum price
3) Gives discount if buyers form a group
4) All the above
5) None of the above
8. Mark-up pricing is a pricing ___ while
as Geographic pricing is a pricing
____:
1) method, strategy
2) strategy, method
3) process, policy
4) policy, process
5) None of these
9. Concentrated marketing is a strategy
opted for:
1) Market segmentation
2) Market Research
3) Marketing Mix
4) None of these
5) All the above
10. SBU means:
1) Strategic Business Uses
2) Strategic Business Unit
3) Strategic Business Utility
4) None of these
5) All the above
11. Forecasting demand means:
1) Assessing whether the inventories are
sufficient
2) Transporting the goods to the final

destination
3) Assessment of the demand for the
products
4) None of the above
5) All the above
12. The functions of the distribution
channel do not include:
1) Helping the company to do demand
forecasting
2) Helping the customer in understanding
and using the goods
3) Marketing research
4) Promotion of the sale of goods
5) None of the above
13. Home banking is an example of:
1) Direct marketing
2) Indirect marketing
3) Branch marketing
4) None of the above
5) All the above
14. A direct marketing channel is also
called ____ level channel.
1) Zero
2) One
3) Two
4) Three
5) Four
15. A distribution channel has several
_______ points.
1) Exchange
2) Distribution
3) Selling
4) Buying
5) None of these
16. The seven P's of service marketing in
the context of banking services
represent:
1) Product, price, promotion, place,
process, physical evidence and people
2) Production,
procurement,
price,
promotion, place, process and people
3) Purchase,
presentation,
price,
promotion, people, payment and
persistent
4) None of these
5) All the above

17. Low-price and high promotional

spending is likely to succeed
in____markets.
1) Large
2) Small
3) International
4) Local
5) None of these
18. Surf Excel was named so to take
advantage of the existing brand value
of Surf. This strategy can be classified
as ___ strategy.
1) Brand growth
2) Brand extension
3) Branding
4) Bonding
5) Brand level
19. Though "Pizza huts' are located in posh,
air-conditioned
premises,
they
continue call themselves as "Pizza
huts'. This is to take advantage of
_______.
1) Local sentiment of wanting to eat in
huts
2) Brand value
3) Brand recognition
4) Brand extension
5) Brand growth
20. When colour TVs were introduced in
India for the first time, the
manufacturers priced them very high.
After the initial enthusiasm waned,
they reduced the price .This type of
pricing is called_______.
1) Price skimming
2) Market skimming
3) Exploitation pricing
4) 1 & 3
5) None of these
21. The term brand equity refers to:
1) The value attached to a brand name
2) A pull - out of economic Times news
paper
3) Neither of the above
4) Both of the above
5) None of these

22. "Orient your needs to your sales', is a

____.
1) Sales concept
2) Marketing concept
3) Management concept
4) Production concept
5) None of these
23. Identified sponsor is one of the features
of:
1) Advertising
2) Publicity
3) Sales promotion
4) Personal selling
5) All the above
24. Marketing Myopia is a state in which a
marketer is:
1) Preoccupied with product and selling
and ignores customer
2) Customer oriented
3) Sales oriented
4) None of the above
5) All the above
25. "VMS' means:
1) Virtual Mailing services
2) Vertical Marketing Services
3) Virtual Marketing Services
4) None of these
5) All the above

4) Physical evidence and People

5) None of the above
28. Public relation means building good
relations with:
1) Consumers
2) Suppliers
3) Shareholders
4) All the above
5) None of the above
29. If the promotion efforts are directed to
the final customer to induce him to buy
the product, the strategy is termed as:
1) Pull strategy
2) Push strategy
3) Just in time strategy
4) None of the above
5) All the above
30. There are ___ stages in the buyer's
readiness level:
1) Three
2) Four
3) Five
4) Six
5) All the above
31. Directing marketing does not cover
____.
1) Online Marketing
2) Public relations
3) Personal selling
4) Catalogue marketing
5) None of the above

26. Value is the quotient of:

1) Revenue and cost
2) Cost and Benefit
3) Total cost and average cost
4) None of these
5) All the above

32. Some banks are appointing _____ for

their asset products.
1) Direct selling agents
2) Marketing executors
3) Special officers
4) All the above
5) None of these

27. Advertising and sales promotion,

public relations are three of the five
tools of the promotion mix. The other
two are:
1) Personal selling, Direct marketing
2) Home banking, Internet banking
3) Neither of the above

33. The major risk in outsourcing in

banking business is:
1) Credit risk
2) Exchange risk
3) Concentration risk
4) Reputation risk

5) None of above
34. Who issues the guidelines for
Outsourcing in Banks?
1) SEBI
2) IRDA
3) RBI
4) All the above
5) None of these
35. RBI has issued guidelines permitting
banks to employ ____ & ___ to
facilitate business development with
the aim of achieving financial
inclusion.
1) Franchisees
2) Business correspondents
3) Business facilitators
4) 2 & 3
5) None of these
36. BEP Stands for:
1. Breaking equity point
2. Breaking every point of sales
3. Break Even Point
4. 1&2
5. None
37. What is professional ethics?
1. Marketing persons should read ethics
2. To keep ethics first and customer next
3. Interest and benefit of customer should
be at forefront
4. Only 1 & 2
5. None
38. What do you mean by cold customer
while classifying the prospects:
1. It takes lot of time to convince and
convert him as Final Customer.
2. Such customers are to be convinced
with cool mind
3. A customer who makes purchases in
winter only
4. All the above
5. None

39. EMI can be a

when____.
1. EMI is very low
2. EMI is very high
3. EMI is fluctuating
4. EMI is constant
5. All the above

marketing

tool

40. Changes required in today's marketing

are:
1. To have an investment rather than an
expense view of the world
2. To move from "share of market'
mindset to "share of customer'
3. To move from being "product centric'
business to "customer centric' business
4. Only 1 & 2
5. All 1, 2, 3
41. HNI stands for:
1. Hindustan National Investment
2. High National Investment
3. High Net worth Individual
4. None of the above
5. Any of the above
42. Market Research is useful for_____.
1) Deciding proper marketing strategies
2) Deciding the selling price
3) Choosing the right product
4) Choosing the sales persons
5) All of these
43. A "call' means ______?
1) Shout out to somebody
2) A profession or business
3) Visit friends
4) Visiting prospective customers
5) After - sales services
44. Conversion means ______.
1) Meeting a prospective client
2) Interacting with a prospective client
3) Converting a seller to a buyer
4) Converting a prospective client into a

buyer
5) None of these
45. Customization means____.
1) Acquiring more customers
2) Regulating customers
3) Providing goods/services as per
customer needs at affordable price
4) More products per customers
5) All of these
46. Value added services means _______.
1) Costlier products
2) Large number of products
3) Additional services
4) At par services
5) None of these

49. The performance of a sales person

depends on ______.
1) Salary paid
2) Sales incentive paid
3) Size of the sales team
4) Ability, passion & willingness of the
sales person
5) Team leader's aggressiveness
50. The sole aim of marketing is to_____.
1) Increasing sales through maximization
of customer satisfaction
2) Increase the number of employees
3) Increase profits
4) Increase production
5) All of these

Answers
47. Aggressive marketing is necessitated
due to _______.
1) Globalization
2) Increased competition
3) Increased production
4) Increased job opportunities
5) All the above
48. Efficient marketing style requires
1) Proper planning
2) Good communication
3) Team work
4) Knowledge of products
5) All the above

1) 2
6) 4
11) 3
16) 1
21) 4
26) 2
31) 2
36) 3
41) 3
46) 3

2) 4
7) 1
12) 3
17) 1
22) 1
27) 1
32) 1
37) 3
42) 1
47) 2

3) 1
8) 1
13) 1
18) 2
23) 1
28) 4
33) 4
38) 1
43) 4
48) 5

4) 1
9) 1
14) 1
19) 3
24) 1
29) 1
34) 3
39) 1
44) 4
49) 4

5) 2
10) 2
15) 1
20) 2
25) 3
30) 4
35) 4
40) 4
45) 3
50) 1

Marketing Awareness - II
1. Banks facilitate payment services at
merchant
establishment
through
which of the following?
a) ATM's
b) Branches
c) Debit cards
d) Credit cards
e) c & d
2. More
numbers
of
conversions
indicates?
a) Conversion or large number of leads
into business
b) More purchases
c) More staff
d) More products
e) None of these
3. The course of a product's sale and
profit over its lifetime is called?
a) The sales chart
b) The dynamic growth curve
c) The adoption cycle
d) The product life cycle
e) None of these
4. Name environmental factor that can
affect the pricing decisions of
enterprise?
a) Competitions
b) Economic climate
c) Government control
d) All of the above
e) None of these
5. Which of the following is not correct
with regard to marketing?
a) Marketing is a management function
b) Marketing is a philosophy
c) Marketing is not limited to business
activity alone
d) Marketing means selling
e) None of these

6. Which of the following is not included

in the brand of product?
a) Name
b) Design
c) Sign
d) Symbol
e) None of these
7. Digital marketing is similar to?
a) Online market
b) Cold calling
c) Web designing
d) Outdoor marketing
e) None of these
8. Which internal factor can affect the
pricing decision enterprise?
a) Company's objective
b) Company's brand image
c) Nature
d) Marketing channels
e) All of the above
9. Which of the following statement is not
a part of definition of marketing?
a) It is a process of determining
consumer demand for goods and
services
b) It is a process of determining
consumer demand for goods and
services
c) It is a process of selling the goods and
services that a firm produces
d) It is a process of satisfying consumer
e) None of these
10. Which of the following is one of the
examples of narrow concept?
a) Soap
b) Fan
c) Table
d) Chair
e) All of the above
11. Which crop is treated as the second
most important agricultural crop of
India?
a) Wheat
b) Rice
c) Maize
d) Pulses
e) Mango

12. Focus of a marketing exercise is:

a) Consumer and consumer requirements
b) Market demand
c) Goods and services
d) Sale of products
e) All of the above
13. Which of the following is not a part of
the marketing management?
a) Identification of business opportunities
b) Understanding the customer needs
c) Producing according to customer
needs
d) Delivering
as
the
customer
convenience
e) All of the above
14. Who said that "Stock Exchange is an
association of brokers'?
a) L.H. Haney
b) Prof. Pankaj
c) Prof. Philip
d) Vinoba Bhave
e) Prof. B.D.Sharma
15. Which of the following is a function of
the marketing management?
a) Collection and analysis of customer
and competitor information
b) Planning and resource mobilisation
c) Implementation of the strategic plans
d) All of the above
e) None of these
16. Which of the following is influences the
pricing of a product or service?
a) Profit
b) Growth
c) Sustainability
d) All of the above
e) a & b
17. A firm has fixed its price at Rs.1999
rather than Rs. 2000, for its product.
Such pricing strategy is called?
a) Psychological pricing
b) Discrimination pricing
c) Promotional pricing
d) Value pricing
e) Product-mix pricing

18. What is the main merit of Expert

Opinion Method?
a) Easy
b) Simple
c) Time Saving
d) Economical
e) All of the above
19. Which of the following is an area
where we find non-price competition?
a) Branding of services
b) Packaging of products
c) Advertisement of products
d) All of the above
e) None of these
20. Which of the following results from
vertical integration by sellers or
buyers?
a) Brokers
b) Merchant wholesalers
c) Manufacturers' sales branches and
offices
d) Rack jobbers
e) None of these
21. What is the method used in demand
forecasting of a new product?
a) Substitute approach
b) Evolutionary approach
c) Buyer's employment
d) Opinion of Experts
e) None of these
22. What is the cause of high marketing
cost?
a) Advertisement changes
b) Packing expence
c) Trade mark charges
d) Transportation cost
e) All of the above
23. 3 main inputs (3 Cs) are taken into
account while fixing price. Which of
the following is not part of 3 Cs?
a) Customer's demand schedule
b) Cost function
c) Competitor's price

d) Carrying cost of customer

e) None of these
24. What is meant by search goods and
products?
a) Which are Tangible
b) Which can be Packaged
c) Which can be touched
d) Which can be seen
e) All of the above
25. Which of the following is the first stage
of product development?
a) Idea screening
b) Concept testing
c) Product development
d) Test marketing
e) Commercial launch
26. A producer who wants to carry his own
marketing research, he faces the
problem of _______.
a) Qualified people
b) Trained researchers
c) Infrastructure
d) Government obligations
e) Any or all of the above
27. A set of marketing tools that a business
organization uses to market its
product effectively is called?
a) Marketing mix
b) Marketing of products
c) Marketing tools
d) Marketing strategies
e) All of the above
28. In 4P model for marketing, the places
relates to which aspects?
a) Distribution
b) Production
c) Transportation
d) All of the above
e) None of these

29. Which of the following banking

product can be said to have nearly
reached its maturity stage?
a) Saving bank account
b) Cash certificate
c) Term loans
d) Bank Drafts
e) None of the above
30. Which of the following additional tools
are included in the marketing mix for
services?
a) People
b) Physical evidence
c) Process
d) All of the above
e) None of these
31. If "Tide' (detergent) is available in three
pack sizes and two types of packages,
what is the product depth?
a) Two
b) Three
c) Six
d) Eight
e) None
32. A sound marketing programme can
not produce desired results, if it is not
_______
a) Existed
b) Assisted by elder person
c) Implemented properly
d) Planned properly
e) All of the above
33. Which of the following is included
under 4C corresponding to 4P for
products mix?
a) Customer needs and wants
b) Cost to the customer
c) Convenience
d) Communication
e) All of the above
34. Services offered by the banks fall under
which category of goods?
a) Tangible
b) Those can be touched
c) Intangible
d) All of the above

e) None of these
35. Which of the following is the first
aspect of any business?
a) Determination of marketing objectives
b) Elimination of objective
c) Formation of plan
d) Execution of plan
e) All of the above
36. Which of the following is not the level
of the product under the customer
value hierarchy?
a) Core benefit
b) Expected product
c) Augmented product
d) Potential product
e) None of these
37. Which of the following is not an
element
of
MIS
(Marketing
Information System)?
a) Marketing Research
b) Decision Support System
c) Production Monitoring System
d) All of the above
e) None of the above
38. Price determination depends on:
a) Market demand for the product/service
b) Perceived value of the product/service
c) Buyer Psychology
d) Government Policy
e) Any of the above
39. A seller offering to the buyers, a range
of products, is called?
a) Product Mix
b) Product lines
c) Product item
d) Potential product
e) None of these
40. A person who acts on behalf of some
other person to sell a product/service is
known as ____.

a) Principal
d) Agent

b) Dinar
c) Labour
e) Middleman

41. Which of the following can be called as

discriminatory pricing?
a) Sanction of Housing Loan to all
customers at same rate of interest
b) Sanction of Mortgage loan depending
on the Annual Income
c) Allowing half percent concession to
girl students while sanctioning
Education Loan
d) Allowing half percent more interest in
deposits to Senior Citizens
e) c & d
42. ________ is the general term for a
buying and selling process that is
supported by electronic means.
a) Internet commerce
b) Web commerce
c) Computer commerce
d) Electronic commerce
e) None of these
43. When producers, wholesalers and
retailers are in a unified system, they
comprise a _______.
a) Conventional marketing system
b) Power-based marketing system
c) Horizontal marketing system
d) Vertical marketing system
e) None of these
44. The practice of going after a large
share of a smaller market is called?
a) Undifferentiated marketing
b) Differentiated marketing
c) Concentrated marketing
d) Turbo marketing
e) None of these
45. _______ has the advantage of being
high in selectivity, low cost, immediacy
and interactive capabilities?
a) Direct mail
b) Outdoor

c) Online
e) None of these

d) Radio

46. Lead generation means ______.

a) Tips for selling tactics
b) Tips for better production
c) Generate leaders
d) Likely sources for prospective clients
e) All the above
47. One of the following is not included in
the 7 P's of marketing. Find the same.
a) Product
b) Price
c) Production
d) Promotion
e) None of these
48. SME means ____.
a) Selling and Marketing Establishment
b) Selling and Managing Employee
c) Selling and Marketing Entity
d) Small and Medium Enterprises
e) None of these
49. A successful "Blue ocean strategy'
requires ______.
a) Effective communication
b) Innovative skills
c) Motivation
d) All the above
e) None of these
50. Find the correct statement.
a) Marketing
is
redundant
in
monopolistic companies
b) Performance of sales person depends
on the amount of incentives paid
c) Marketing is influenced by peer
performance
d) An increase in market share indicates
fall in business volume
e) A mission statement is part of the
company's prospects

Answers
1) e
6) e
11) b
16) d
21) e
26) e
31) c
36) e
41) e
46) d

2) a
7) a
12) a
17) a
22) e
27) a
32) c
37) e
42) d
47) c

3) d
8) e
13) e
18) e
23) d
28) a
33) e
38) e
43) d
48) d

4) e
9) c
14) a
19) d
24) e
29) d
34) c
39) a
44) c
49) d

5) d
10) e
15) d
20) c
25) a
30) d
35) a
40) d
45) c
50) e

Marketing Awareness - III

1. An imbalance between consumer's
actual and desired state in which
recognition that a gap or problem
needs resolving is called?
a) Motive development
b) An attitude
c) A self-concept
d) Product evaluation
e) None of these
2. Increase in Market Share of the bank
means the ____ base of the bank gets
enlarged.
a) productivity
b) profitability
c) popularity
d) customer
e) None of these
3. Which of the following is an example
of Cross - Selling?
a) Selling insurances to saving A/c holder
b) Bancassurance
c) Only a
d) Both a & b
e) None of these
4. During the maturity stage of a
product, the profit margins will be ___.
a) low
b) high
c) reducing margins
d) nil
e) None of these
5. Every product has four stages in its life
cycle i.e. Introduction, Growth,
Maturity and Decline. Which of the
following banking products in India is
at the introductory stage?
a) Tele Banking
b) Home Banking
c) Debit Cards
d) All of these
e) None of these

6. Product lines have product lengths

depending upon the number of items.
Which of the following can be said not
to belong to "Retail Product Line' in
Banking?
a) Cash management services
b) Savings Bank
c) Recurring deposits
d) Fixed deposits
e) None of these
7. Which of the following banking
product is in "Decline Stage' of the
product life cycle?
a) Outside cheque collection
b) Demand Draft
c) Fixed deposit
d) Both a & b
e) None of these
8. The formal marketing research project
can be viewed as a series of steps called
as:
a) Research Problem
b) Research Project
c) Research Process
d) Research Report
e) None of these
9. Which stage of "Hierarchy of effects' is

"Point

of Purchase Display' more

useful for?
a) Awareness
b) Conviction
c) Knowledge
d) Linking
e) None of these
10. Setting price for a whole line of
products is known as _______
a) Wholesale Pricing
b) Retail Pricing
c) Full - Line Pricing
d) Secondary Pricing
e) None of these

11. "Setting at very low prices to attract

the customers and once the customer is
in the store trying to sell more
expensive models or brands' is called:
a) Cheating
b) Disguised pricing
c) Misleading
d) Bait pricing
e) None of these
12. A
distributed
data
processing
configuration in which all activities
must pass through a centrally located
computer is called:
a) Star Network
b) Spider Network
c) Ring Network
d) Sun Network
e) None of these
13. Some customers feel that costly
products are good quality products.
Some Showrooms & Shopping Malls
display
Economy
&
Premium
segments in different sections - it
makes the customers believe that they
are getting good quality superior
products. This kind of Strategy is
called:
a) Superior pricing
b) Skimming pricing
c) Psychological pricing
d) Quality pricing
e) None of these
14. Which of the following is a hierarchy
of effects or sequential model used to
explain how advertising works?
a) ADD
b) AIDA
c) PESTLE
d) SWOT
e) None of these
15. Which of the following is the
interpersonal communication about
products or services where a receiver
regards the communicator is impartial
and not attempting to sell products or
services?

a) Word Of Mouth (WOM)

b) Personal Selling (PS)
c) Direct Marketing (DM)
d) Customer Service (CS)
e) None of these
16. The place where all the people who
participate in or influence a purchase
is known as:
a) Market
b) Buying Centre
c) Selling Centre d) Mall
e) None of these
17. Which of the following is not one of the
categories of research design?
a) Exploratory research
b) Descriptive research
c) Causal research
d) Desk research
e) None of these
18. A market with broadly similar needs
and a seller offering various & often
diverse ways of satisfying those needs
is known as:
a) Open Market
b) Specific Market
c) Dedicated Market
d) General Market
e) None of these
19. The products a consumer need, but is
not willing to spend much time or
efforts for shopping, are known as?
a) Convenience Products
b) Industrial Products
c) Hobbing Products
d) Luxury Products
e) None of these
20. A brand name that is used for several
products is known as _______.
a) Common Brand b) General Brand
c) Family Brand
d) Generic Brand
e) None of these

21. Offering new or improved products for

present markets is known as _______.
a) Product Research
b) Product Specialty
c) Product Liking
d) Product Development
e) None of these

26. Which sampling techniques are often

selected in qualitative research?
a) Probability sampling
b) Random sampling
c) Stratified sampling
d) Non-probability sampling
e) None of these

22. Separating products into grades &

qualities desired by different target
markets is known as ________.
a) Product Differentiation
b) Sorting
c) Assortment
d) Product Selection
e) None of these

27. Since the sale of landline phones gets

affected by the growth of mobile
phones, mobile phone can be termed
as_______ products to land phones.
a) rival
b) competitive
c) substitute
d) complementary
e) None of these

23. Trying to sell the top of the demand

curve at a high price before aiming at
more price sensitive customers is
known as ________.
a) Sieving Pricing Policy
b) Skimming Pricing Policy
c) Full line pricing Policy
d) Premium Pricing Policy
e) None of these
24. Stores for which the customers have
developed a strong attraction are
known as _______.
a) Attractive Stores
b) General Purpose Stores
c) All Purpose Stores
d) Specialty Stores
e) None of these
25. Moving into totally different lines of
business, which may include entirely
unfamiliar products, markets or even
levels in the product marketing
systems is known as:
a) Spreading the Wings
b) Generalization
c) Diversification
d) Globalization
e) None of these

28. Though "Pizza huts' are located in

posh, air conditioned premises, they
continue to call themselves as "Pizza
huts'. This is to take care advantage of
_________
a) Brand Value
b) Brand Extension
c) Brand Recognition
d) Psychological sentiment of wanting to
eat in 'huts'
e) None of these
29. The internationally reputed magazine
"economist' is priced higher in India, to
cover the transportation cost, than in
UK, where it is published. This type of
pricing is called:
a) Transportation Cost Pricing
b) Full Absorption Cost Pricing
c) Geographical Pricing
d) International Pricing
e) None of these
30. When color TVs were introduced in
India for the first time, the
manufacturers priced them very high.
After the initial enthusiasm gradually
decreased, the prices were reduced.
This type of pricing strategy is called?

a) Market Skimming
b) Price Skimming
c) Initial Skimming
d) Introductory Skimming
e) None of these
31. Sometimes companies reduce the
prices for a temporary period (in spite
of loss) to create a sense of urgency in
the buyer's mind. Wide publicity is
also given to such reduction. This type
of pricing strategy is called _______.
a) Introductory Pricing
b) Promotional Pricing
c) Off - Season Pricing
d) Psychological Pricing
e) None of these
32. A Direct Marketing Channel is
sometimes referred to what type of
Channel?
a) Zero
b) One
c) Two
d) Three
e) None of these
33. Which of the following statement is
incorrect?
a) Tangible product in the form of food is
an integral part of service product in
air travel
b) Core product is that what the buyer is
really interested to buy. e.g.: Soap as a
detergent and not something made of
alkali or oil.
c) Augmented product is that which is a
bundle of total benefits that a person
enjoys on getting the product
d) Only a and b
e) None of these
34. The distinction between FII and FDI
is:
a) While FIIs invest in industries, FDIs
invest in capital markets
b) While FIIs invest in capital markets,
FDIs invest in industries
c) Both can invest in capital markets

d) All of the above

e) None of these
35. Bank marketing refers to:
a) Identifying the most profitable
markets now and in the future
b) Assessing the present and future needs
of the customers
c) Setting business development goals
and making plans to meet them
d) All of these
e) None of these
36. Which of the following is not a service
offered
for
Internet
Banking
Customers?
a) View of balance and last few
transactions
b) Generate statement of account
c) Utility bills payment facility like
payment of electricity or telephone
bills etc.
d) All of the above
e) None of the above
37. Greater consumer control means that
companies must rely more on
marketing by ____ than by ____.
a) socialization; information
b) producing; selling
c) inspiration; competition
d) interruption; involvement
e) interaction; intrusion
38. Which of the following is central to any
definition of marketing?
a) Making a profit
b) Making a sale
c) Demand management
d) Transactions
e) Customer relationships
39. Cross- selling is not effective for which
one of the following products _____
a) Debit cards
b) Savings accounts

c) Internet banking
d) Pension loans
e) Personal loans
40. In the process of product development,
ideas are generated on the basis of
which of the following:
a) Brain storming sessions
b) Surveys for need identification
c) Suggestion scheme for staff
d) Suggestion scheme for others
e) All the above
41. Zero level channel implies:
a) Retail Trades selling through salesmen
b) Direct selling by manufacturer to the
consumer
c) Retailer selling to consumer directly
d) All the above
e) None of these
42. In respect of Marketing
a) The starting point is the identification
of customer needs before products are
designed
b) Customer is the focal point of
attention of the marketer.
c) Marketing concept is outward looking
d) Marketing seeks to maximise
Customer satisfaction.
e) All the above
43. The four functions of marketing
management are as follows in their
natural order
1) Analysis, Planning, implemen-tation,
Control
2) Planning, implementation, Control,
Analysis
3) Planning, Analysis, implementation,
Control
4) Analysis,
Control,
planning,
Implementation
5) None of these

44. Intangibility,
inseparability,
Heterogeneity and perishability are
the characteristics of
a) Search Goods
b) Fast-Food items
c) Services
d) Fruits and vegetables
e) None of these
45. A set of tools that a firm uses to pursue
its marketing objectives in the target
market is called:
a) Marketing mix
b) Marketing strategy
c) Marketing management
d) All the above
e) None of these
KEY
1) a
2) d
3) a
4) c
5) b
6) a
7) d
8) c
9) a
10) c
11) d
12) b
13) c
14) b
15) a
16) b
17) d
18) d
19) a
20) c
21) d
22) b
23) b
24) d
25) c
26) d
27) c
28) c
29) c
30) a
31) b
32) a
33) e
34) b
35) d
39) e
40) e
36) e
37) e
38) e
41) b
42) e
43) a
44) c
45) d

Marketing Awareness - IV
1. Which of the following is a market on
geographical basis?
1) Wholesale Market Mandis
2) Bullion Market
3) Foreign Exchange Market
4) Future Markets
5) None of these
2. According to whom, Marketing serves
as a link between a society's needs and
its pattern of industrial response?
1) Brech
2) American Marketing
3) Kotler
4) Kindfleiter
5) Graham
3. According to which marketing
concept, customers, if left alone will
not buy enough of the products of an
organisation?
1) Production concept
2) Product concept
3) Selling concept
4) Integrated Marketing concept
5) Societal Marketing concept
4. On which of the following fundamental
premises is the Integrated Marketing
Concept not based?
1) Target Market
2) Customer Needs
3) Inter - departmental cooperation & coordination
4) Customer Satisfaction
5) Profitability
5. With reference to the differences
between Selling and Marketing, which
of the following statements is/are not
correct?
1) Marketing focuses on the volume of
profit
2) Selling has short term goals

3) Marketing focuses on the company's

needs
4) Selling focuses on the product
5) Marketing focuses on the customer
wants
6. Which of the following is not an
example of a Pure Tangible Good?
1) Beauty Parlor
2) Bread
3) Books
4) Footwear
5) None of these
7. With reference to differences between
Physical Goods and Services, which of
the following statements is/are not
correct?
1) In services, ownership is not
transferred
2) Production,
distribution
and
consumption
are
simultaneous
processes in Physical Goods
3) Customers
participate
in
the
production process in Services
4) Product and distribution are separated
from consumption in Physical Goods
8. Which of the following is/are distinct
features of Services?
1) Intangibility
2) Inseparability
3) Perishability
4) Heterogeneity
5) All of these
9. In Marketing Management, the
process where Consumption &
Production occur simultaneously is
known as
1)Collateral
2) Symbiosis
3) Value Addition
4) Servuction
5) None of these
10. Which of the following explains
"Moments of Truth' in marketing?
1) It explains a situation where the price
of a good shocks the customer.

2) It explains inconsistency between a

product and its advertisement.
3) It explains a situation where the
customer figures out that a product is
sub-standard
4) It explains a situation where the
producer of a good learns that it is
bound to flop in the market
5) It explains Interaction between
Customers and employees
11. Through which of the following can
"Moments of Truth' be reduced?
1) ATMs
2) Coffee/Tea wending machines
3) Computer terminals
4) Both 1 and 2
5) All of the above
12. Which of the following comes under a
Long Term Marketing Plan?
1) Capital expansion
2) Product development
3) Strategic alliances
4) Both 2 and 3
5) None of these
13. Which of the following comes under a
Long Term Marketing Plan?
1) Interest rate deregulation
2) Foreign exchange rate deregulation
3) Technology
(ATM,
Branch
Computerization, Internet banking,
Core banking Solutions)
4) Liberalization in Branch licensing
5) All of the above
14. In Abraham Maslow's Need Hierarchy
Theory, which of the following needs
does not belong to the fourth level?
1) Self respect
2) Self confidence
3) Self reliance
4) Power and Control
5) Appreciation and applause

15. Which law states that consumer

satisfaction (with the product) cannot
be measured in absolute terms?
1) Pareto's Law
2) Hobbes Model
3) Maslow's Law
4) Freudian Law
5) Marshall Law
16. Which of the following habit-related
goals are tried to be achieved by
marketers?
1) Habit breaking
2) Habit acquisitioning
3) Habit reinforcement
4) Both 2 and 3
5) All of the above
17. Which of the following is/are not
Marketing
Applications
of
Marshallian Model?
1) The lower the price of the product,
higher is the sales.
2) The lower the price of substitute
products, the lower the sale of this
product.
3) The lower the price of complementary
products, higher is the sale of this
product.
4) The higher the real income, lower is
the sale of a product provided it is not
an 'inferior' product
5) None of these
18. On which of the following concepts is
the Pavlov Learning Model not based?
1) Drive
2) Cue
3) Response
4) Imposition
5) Reinforcement
19. Which of the following factors
influence consumer behaviour in
banking?
1) Location
2) Safety
3) Customer service
4) Range of services
5) All of these

20. According to the Service Quality

Model, which of the following gap
come in the way of Quality Service?
1) Difference between the Actual
consumer Expectation and what
management thinks is the expectation.
2) Difference
between
what
the
Management thinks is consumer
expectation and the actual service
Quality specifications.
3) Difference between Services Quality
specified & Service actually delivered.
4) Both 1 and 2
5) All of these
21. What are the marketing activities of a
firm
under Gronroos
Services
Marketing Model?
1) External Marketing
2) Interactive marketing
3) Interactive marketing
4) Both 1 and 3
5) All of the above
22. Which of the following is not a
criterion for market segmentation?
1) Segments should be measurable
2) Segments should be qualitative and
sustainable
3) Segments should be meaningful
4) Segments should be useful
5) Segments should be reachable
23. Which of the following is also called
volume segmentation?
1) Purchase Occasion
2) Usage Rate
3) Benefits Sought
4) User Status
5) Laggards
24. Under Benefit Segmentation, Persons
who try to be modern and up-to-date
in all its activities are known as
1) Status Seeker
2) Swinger
3) Hedonist
4) Rational

5) Inner-Directed
25. Which of the following is a stage of
Market Research?
1) Collation
2) Whistle blowing
3) Yellow information
4) Derivation
5) None of these
26. What is the objective of marketing
research?
1) Creating market awareness
2) Market creation
3) Decrease the cost risk of marketing
4) Assessment of the market
5) Determination of the market
27. Which of the following is a main
method of qualitative research?
1) Survey of questionnaire
2) Compiling and tabulating data
3) Projective technique
4) Sampling
5) All of these
28. Which of the following is/are major
uses of market research?
1) Sales & Market research
2) Product Research
3) Promotion related research
4) Business & Corporate Research
5) All of these
29. Which of the following is not a main
sub-system of market information
system?
1) Internal Accounting system
2) Marketing Intelligence system
3) Marketing Research system
4) Marketing Infiltration System
5) None of these
30. Which of the following is not correctly
matched?
1) NDTV Profit News you can Use.

2) Star Sports We know your game

3) CNBC Profit from it
4) Sahara Emotionally yours
5) None of the above

2) Type of the organization

3) Aggressive advertising
4) Price charged by competitors
5) Lifecycle stage of the service

31. According to Phillip Kotler, Services

marketing has Three Ps, apart from
the Four Ps. Which of the following is
one of them?
1) Package
2) Patent
3) Process
4) Payment
5) Penetration

35. Which of the following is an element of

promotional mix?
1) Personal selling
2) Futures trading
3) Sales promotion
4) Both 1 and 3
5) All of these

32. What is the term for a product doing

everything potentially feasible to hold
and attract the customers?
1) General Product
2) Hot product
3) Expected Product
4) Augmented Product
5) Potential Product

36. Which of the following statements

explain the features of banking during
1969-1991?
1) Dilution of Branch expansion norms
2) Bouquet of both traditional & modern
products
3) De-regularization of Interest rates &
exchange rates
4) Not very sensitive to risk management
5) All of these

33. Hisdustan Bank offers a Mahila card

with an Overdraft facility of 25000
which allows withdrawal in over 1000
Merchant outlets / ATMs all over
India. The Customer gets reward
benefits on purchases over 1000. If
she purchases more than 15,000
worth at one time and pays the
Overdraft before the month end she
will become eligible for participating
in the monthly Gold coin lottery that is
conducted by a few of the merchant
establishments in the City. What is the
augmented product in this Mahila
card?
1) Overdraft facility
2) ATM/Credit Card
3) Reqard Points
4) Gold coin lottery participation
5) The card itself
34. Which of the following factors does not
influence the price of services?
1) Structure of the market

37. Market definition can be in terms of

1) Size
2) Price
3) Product attributes
4) Both 2 and 3
5) All of these
38. Which of the key functions is/are
served by branches of a bank?
1) Providing in-puts for future marketing
activities
2) Sale of services
3) Providing in-puts for strategy
decisions
4) Providing in-puts for product
development
5) All of these
39. In which type of banking are bank
branches backed up by a nearby,
larger core branch?
1) Service Branch Banking

2) Adjacent Branch Banking

3) Specialty Branch Banking
4) Hub and Spoke Banking
5) Collateral Banking
40. In which of the following ways, can
product mix be adjusted to achieve
goals?
1) Market penetration
2) Diversification
3) Market development
4) Product development
5) All of these
41. Which of the following is characterized
by "developing and promoting an
awareness
of
difference
the
advertiser's product and the products
of the competitors'?
1) Product differentiation
2) Market segmentation
3) Product segmentation
4) Market diversification
5) None of these
42. Which of the following is not a stage in
Product Development?
1) Idea generation
2) Screening the ideas
3) Discarding of an ideas
4) Business analysis
5) None of these
43. Which of the following functions is
performed by packaging?
1) Protection of the product
2) Creating a brand name
3) Generation of curiosity
4) Providing value addition
5) Imparting aesthetic touch to a product
44. Which of the following is an example
of intermittent operation in delivery of
service products?
1) Self service hotels
2) ATMs

3) Educational Institutions
4) Consultancy for projects
5) All of these
45. Which of the following is/are not the
objectives of pricing?
1) Profit
2) Survival
3) Satisfaction
4) Market share
5) Product quality
46. Which of the following is the most
common method used for pricing?
1) Full cost pricing
2) Marginal cost pricing
3) Going rate pricing
4) Promotional pricing
5) None of these
47. Displays, shows and exhibitions,
demonstrations, coupons, etc. are
examples of the strategy of
1) Advertising
2) Personal selling
3) Sales promotion
4) Publicity
5) Person to person communication
48. Which of the following is essential in
sales promotion?
1) Product differentiation
2) Idea conception
3) Ensuring availability of every good to
every customer
4) Market information
5) All of these
49. Which is the fifth and the most
important tool among the 7 Marketing
Mix Tools in the Services Industry?
1) Product
2) People
3) Price
4) Promotion
5) None of these
50. As per Bill Gates, which of the
following is not included among
desirable qualities in employees?

1) Genuine interest in customers

2) Know customers needs
3) Desire to maximize profits
4) Maintain long-term approach skill
development and motivation
5) Generate specific knowledge while
having broad perspective

Answers
1. 3
6. 1
11. 5
16. 5
21. 5
26. 3
31. 3
36. 4
41. 1
46. 1

2. 3
7. 1
12. 5
17. 4
22. 2
27. 3
32. 5
37. 5
42. 3
47. 3

3. 3
8. 5
13. 5
18. 4
23. 2
28. 5
33. 3
38. 5
43. 1
48. 4

4. 4
9. 4
14. 3
19. 5
24. 2
29. 4
34. 3
39. 4
44. 4
49. 2

5. 3
10. 5
15. 1
20. 5
25. 1
30. 5
35. 4
40. 5
45. 3
50. 3

Marketing Awareness - V
1. With reference to Marketing, AIDA is
the acronym of
a) Attitude Interest Decision Action
b) Attention Interest Desire Action
c) Attitude Interest Desire Action
d) Attention Interest Decision Action
e) None of the above
2. PRM stands for
a) Product Repairing Machine
b) Performance Reporting Machine
c) Partner Relationship Management
d) Professional Research Member
e) None of the above
3. Captive product refers to
a) A product which grabs the immediate
attention of the customer.
b) A product that is necessary to the use
of other products
c) An expensive product
d) A product which is used for capturing
something.
e) None of the above
4. The term, Zero-Level marketing
indicates
a) Poor performance of the marketing
department
b) No significance growth in the
marketing.
c) Marketing function is completely
denied
d) The Marketing function is yet to start.
e) Direct marketing
5. The term, Viral Marketing refers to
a) Using the internet to create word of
mouth effects to support marketing
goods and services.
b) Marketing the harmful and hazardous
products illegally.
c) Marketing through the hospitals and
medical stores.

d) Marketing technique used to promote

the preventive products of viral
infection.
e) None of the above
6. The Segmentation of a market based
on the Lifestyles and Beliefs of the
people is called as
a) Demographic segmentation
b) Geographic segmentation
c) Socio - Cultural segmentation
d) Psychographic segmentation
e) None of the above.
7. Identify the correct order of the stages
in the product life cycle
a) Introduction Maturity Growth Decline
b) Introduction Growth Maturity Decline
c) Induction Growth Maturity Decline
d) Induction Decline Maturity Growth
e) None of the above
8. The term, 4Ps of marketing is coined
by
a) Philip Kotler
b) Kelvin Lane Keller
c) Mc Carthy
d) Robert Lauterborn
e) None of the above
9. Dividing segments into sub segments is
seen in which type of marketing
a) Segment marketing
b) Niche marketing
c) Target marketing
d) Demarketing
e) None of the above
10. Which among the following is not an
example of direct marketing?
a) Tele-Marketing
b) Door to Door Sales
c) Mail order sales
d) Retail stores

e) None of the above

11. Identify the pricing method which is
not cost based
a) Perceived value pricing
b) Value pricing
c) Going rate pricing
d) Marginal cost pricing
e) None of the above
12. Price discrimination refers to
a) Different prices for the same product
from the same provider
b) Hidden charges over the MRP
c) Change in the price for different
quantities
d) Price remains same in all parts of the
country.
e) None of the above

and trade promotion money to induce

intermediaries to carry, promote and
sell the product to end users.
b) The manufacturer uses advertising and
promotion to persuade consumers to
ask intermediaries for the product,
thus including the intermediaries to
order it.
c) Both a & b
d) Either a or b
e) None of the above.
17. The use of electronic means and
platforms to conduct a company's
business is known as
a) e - commerce
b) e - serve
c) e - business
d) e - marketing
e) None of the above

13. The price of a product is initially

higher and then it is reduced, This
strategy is called
a) Penetration Pricing
b) Skimming Pricing
c) Promotional Pricing
d) Psychological Pricing
e) None of the above

18. The process of creating an image for

the product in the minds of the
customers is called as
a) Positioning
b) Segmentation
c) Fragmentation d) Mapping
e) None of the above

14. Which one of the following is not

among the three levels of product
a) Core
b) Augmented
c) Actual
d) Outstanding
e) None of the above

19. The activities involved in selling goods

or services directly to final consumers
for personal, non business use are seen
in?
a) Marketing
b) Wholesaling
c) Warehousing
d) Retailing
e) None of the above

15. Any paid form of non personal

presentation and promotion of a
product or service is called as
a) Advertisement
b) Publicity
c) Public Relations
d) Personal selling
e) None of the above

20. Collaborative negotiation is designated

to which type of situation
a) Win win situation
b) Win lose situation
c) Lose lose situation
d) Lose win situation
e) None of the above

16. Pull strategy involves

a) The manufacturer uses its sales force

21. Each salesperson is assigned to an

exclusive area in which to sell the

company's full line of products or

services is which type of sales force
structure?
a) Territory Sales Force
b) Product Sales Force
c) Customer Sales Force
d) Hybrid Sales Force
e) None of the above
22. If a government uses barriers to
foreign products such as biases against
a foreign company's bids, or product
standards that go against a foreign
company's product features, the
government is using
a) Protectionism
b) Exchange controls
c) Exchange facilitators
d) Non-Tariff trade barriers
e) None of the above
23. When personal interviewing involves
inviting six to ten people to gather for
a few hours with a trained interviewer
to talk about a product, service, or
organization, the method is called:
a) selective sponsorship
b) probing
c) focus group interviewing
d) the Delphi method
e) None of the above
24. Cross-selling covers:
a) Identifying customer needs
b) Matching the Products to customer
needs
c) Convincing the customers of Product
benefits
d) Responding
to
questions
and
objections of customers
e) All of these
25. Sales forecasting involves
a) Sales Planning
b) Sales pricing
c) Distribution Channels

d) Consumer tastes
e) All of these
26. Marketing is not required in________
a) Sellers' market
b) Buyers' market
c) Globalised market
d) Liberalised market
e) None of the above
27. In BCG Matrix, Cash cows refers to
a) High share of a low growth market
b) Low share of a high growth market
c) Low share of a low growth market
d) Low share of a high growth market
E) None of the above
28. Many producers and many consumers
in a given market and no business has
total control over the market price
represents
a) Oligopolistic Competition
b) Monopolistic Competition
c) Perfect Competition
d) Monopoly
e) None of the above
29. Find the odd man out in the 7Ps of the
services marketing
a) Physical evidence
b) Process
c) People
d) Publicity
e) None of the above
30. The number of different product lines
sold by a company is reffered to as
a) Product mix
b) Product assortment
c) Width of product mix
d) Product portfolio.
e) None of the above.
31. A bank is selling mutual funds to the
existing customers. The bank is doing
a) Up selling
b) Emotional selling

c) Down selling
d) Cross selling
e) None of the above
32. The systematic gathering, recording
and analyzing the data pertaining to
the marketing of goods and services is
called as
a) Potential test
b) Marketing research
c) Environment research
d) Portfolio research
e) None of the above
33. Which one of the following is not
involved in the 5 stage Buying decision
process
a) Problem recognition
b) Information search
c) Evaluation of alternatives
d) Post purchase behaviour
e) None of the above
34. Brand equity means
a) Added value endowed to products and
services
b) Same brand name for different
products
c) The share holdings of the brand owner
d) Same loyalty for different brands from
different customers
e) None of the above

a) Positioning mapping
b) Perceptual mapping
c) Differentiation mapping
d) Discrimination mapping
e) None of the above
37. A budgeting method in which
advertising and sales promotion are
considered as investments and the
returns achieved by these investments
are determined
a) Sales budgeting
b) Run on paper
c) Return on investment
d) Earnings per investment
e) None of the above
38. In marketing, SBU stands for
a) Standard Business Unit
b) Stationary Business Unit
c) Supporting Business Unit
d) Strategic Business unit
e) None of the above
39. The prospects who are able to make
the buying decision is called as
a) Customer
b) Consumer
c) Agent
d) Qualified prospect
e) None of the above

35. A state of psychological tension or post

purchase doubt that a customer may
experience after making a purchase
decision is known as
a) Cognitive processing
b) Cognitive dissonance
c) Collaborative dissonance
d) Classical conditioning
e) None of the above

40. A learning theory that views the

probability of a behavior as being
dependent on the outcomes or
consequences associated with it
a) Cognitive learning
b) Regular learning
c) Operant conditioning
d) Quick learning
e) None of the above

36. The graphical representation of the

position of the product, services or
brands relative to the competition is
known as

41. Test Market is _______

a) Certain market area used to test the
new product
b) Certain market area included in testing

the sales of a product

c) Testing the availability of the products
in a certain area
d) Testing the consumer tastes in a
particular market
e) None of the above
42. An identifying name, symbol or other
device that gives a company the legal
and exclusive rights to use is known as
a) Bench mark
b) Copyright
c) Patent
d) Trade mark
e) None of the above
43. The goods that the consumer does not
know or does not normally think of
buying are known as
a) Thrown away goods
b) Hidden goods
c) Unidentified goods
d) Unsought goods
e) None of the above
44. An advertising strategy that focuses on
a product or service attribute that is
distinctive to a particular brand and
offers an important benefit to the
customer.
a) Coveat emptor
b) Unique selling proposition
c) Niche marketing
d) Focused advertising
e) None of the above
45. The marketing and promotion of
products on the basis of environmental
sensitivity is known as
a) Social responsibility marketing
b) Holistic Marketing
c) Green Marketing
d) Demarketing
e) None of the above

46. Chain of intermediaries, each passing

the product down the chain to the next
organization, before it finally reaches
the consumer or end user is known as
a) Distribution channel
b) Intermediary channel
c) Marketing Network
d) Multi level marketing
e) None of the above
47. The management of the flow of goods,
information and other resources from
the point of origin to the point of
consumption is known as
a) Material management
b) Logistics
c) Transportation
d) Ware house management
e) None of the above
48. The geographical area assigned to a
sales person or group of persons is
known as
a) Sales quota
b) Sales division
c) Sales territory
d) Sales forecast
e) None of the above
49. Point of Sale refers to
a) The location where transaction occurs
b) The points obtained by the sales man
on completing the sale
c) The location available for selling the
goods
d) Measurement of sales done by a sales
man
e) None of the above
50. In Inventory Management,
stands for
a) Emergency Order Quantity
b) Equal Order Quantity
c) Earned Order Quality
d) Economic Order Quantity
e) None of the above

EOQ

Answers
1) b
6) d
11) b
16) b
21) a
26) a
31) d
36) b
41) a
46) a

2) c
7) b
12) a
17) c
22) d
27) a
32) b
37) c
42) d
47) b

3) b
8) c
13) b
18) a
23) c
28) b
33) e
38) d
43) d
48) c

4) e
9) b
14) d
19) d
24) e
29) d
34) a
39) d
44) b
49) a

5) a
10) d
15) a
20) a
25) e
30) c
35) b
40) c
45) c
50) d