Name:

Date:

Design Analysis Grid

This grid enables you to collect information about visual communications. The information will assist you when describing and analysing the examples
in more detail.
Visual
Communicatio
n Description

Map, explanatory diagram, statistical diagram, symbol, logo, chart, illustration, 3D model,
instrumental drawing, architectural drawing, poster, packaging, signage, multimedia, 2D
layout.

Describe the
visual
communication.
Audience:

Age:

Gender

Socio/Eco
Status

Interests

Other incl.
Ethnicity,
religion

Promote [ ]

Advertise [ ]

Depict [ ]

Explain [ ]

Teach [ ]

Why? Indicators
that determine
audience
Purpose: (Tick
the intended
purpose(s).

Inform [ ]

Guide [ ]

Other [ ]
_____________

Why? What
aspect(s) of the
visual
communication
identify the
purpose?
Context:

Location/Environment:

Size/Scale:

Content: (Humour, emotive,

imagery, etc).

Cultural, social or political

Name:

Date:

How does the

context affect
the visual
communication.
Design
Elements:

Point:

Line:

Shape:

Form:

Tone:

Texture:

Colour:

Letterform:

Balance:

Contrast:

Scale:

Proportion:

Pattern:

Hierarchy:

Figure ground:

Cropping:

Drawing

Printing

Photography

Photocopy

Computer

3D Process

Freehand [ ]

Offset [ ]
Silkscreen [ ]
Digital [ ]
Monoprint [ ]
Relief print [ ]
Intaglio [ ]

Colour [ ]
Black &white [ ]
Digital [ ]

Colour [ ]
Black & white [ ]

Digitally altered image [ ]

Computer generated image [ ]
Web design [ ]
Animation [ ]

Construction [ ]
Moulding [ ]
Casting [ ]
Sculpturing [ ]

Describe:

Design
Principles:
Describe:

Methods

2D
- Orthogonal [ ]
3D
- Paraline [ ]
- Perspective [ ]
Materials
Describe:

Paper, card, wood, metal, glass, clay, stone, plastic, textile

Media

Pencil, paint, charcoal, watercolour, airbrush, pen,

etc. digital media, photographic film.