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Visual Communication Analysis Grid

This document provides a design analysis grid to collect information about visual communications. The grid includes sections to describe the visual communication, intended audience, purpose, context, design elements, design principles, production methods, materials, and media used. The information gathered in the grid can then be used to describe and analyze examples of visual communications in more detail.

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429 views4 pages

Visual Communication Analysis Grid

This document provides a design analysis grid to collect information about visual communications. The grid includes sections to describe the visual communication, intended audience, purpose, context, design elements, design principles, production methods, materials, and media used. The information gathered in the grid can then be used to describe and analyze examples of visual communications in more detail.

Uploaded by

api-318222702
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Name: Date:

Design Analysis Grid

Visual Map, explanatory diagram, statistical diagram, symbol, logo, chart, illustration, 3D model,
Communicatio instrumental drawing, architectural drawing, poster, packaging, signage, multimedia, 2D
n Description layout.

Describe the
visual
communication.

Audience: Age: Gender Socio/Eco Interests Other incl.


Status Ethnicity,
religion

Why? Indicators
that determine
audience

Purpose: (Tick Promote [ ] Advertise [ ] Depict [ ] Explain [ ] Teach [ ] Inform [ ] Guide [ ] Other [ ]
the intended
purpose(s). _____________

Why? What
aspect(s) of the
visual
communication
identify the
purpose?

Context: Location/Environment: Size/Scale: Content: (Humour, emotive, Cultural, social or political


Name: Date:
imagery, etc).

How does the


context affect
the visual
communication.

Design Point: Line: Shape: Form: Tone: Texture: Colour: Letterform:


Elements:

Describe:

Design Balance: Contrast: Scale: Proportion: Pattern: Hierarchy: Figure ground: Cropping:
Principles:

Describe:

Methods

Drawing Printing Photography Photocopy Computer 3D Process


Name: Date:
Freehand [ ] Offset [ ] Colour [ ] Colour [ ] Digitally altered image [ ] Construction [ ]
Silkscreen [ ] Black &white [ ] Black & white [ ] Computer generated image [ ] Moulding [ ]
2D Digital [ ] Digital [ ] Web design [ ] Casting [ ]
- Orthogonal [ ] Monoprint [ ] Animation [ ] Sculpturing [ ]
Relief print [ ]
3D Intaglio [ ]
- Paraline [ ]
- Perspective [ ]

Materials Paper, card, wood, metal, glass, clay, stone, plastic, textile Media Pencil, paint, charcoal, watercolour, airbrush, pen,
etc. digital media, photographic film.

Describe:

This grid enables you to collect information about visual communications. The information will assist you when describing and analysing the examples
in more detail.
Name: Date:

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