What is visual graphic

design?
Graphic Design
Graphic design is a craft where
professionals create visual content to
communicate messages.
Visual Design
Visual design aims to improve a
design's/product's aesthetic appeal and
usability with suitable images,
typography, space, layout and color.
 The term “graphic design” first appeared
in an essay by William Addison
Dwiggins,
New Kind of Printing Calls for New Desi
gn
Graphic Design , in 1922, but in reality, the practice dates
back to the earliest artwork created by
humans.
Graphic Design
Graphic Design Graphic designers started out designing
for print publications: books, magazines,
newspapers, brochures, catalogs, and etc.
 In the 1990s, as web design became
possible as a means of communication,
graphic designers started to expand their
Graphic Design offerings into web design.

The very first website on the World Wide Web was

created by Tim Berners-Lee who designed the website
at the Swiss research center, CERN (European
Organization for Nuclear Research).
 Many graphic design agencies added web
design to their offerings, further

Graphic Design establishing that graphic designers could

work in both print and digital spaces.
Many graphic designers now create
digital products at least as often as they
create print designs.
 Many graphic design agencies added web
design to their offerings, further

Graphic Design establishing that graphic designers could

work in both print and digital spaces.
Many graphic designers now create
digital products at least as often as they
create print designs.
Graphic Design Digital communications have also gone a
long way toward blurring the lines
between visual design and graphic
design.
Graphic Design
Graphic design is a craft where
professionals create visual content to
communicate messages.
Visual Design
Visual design aims to improve a
design's/product's aesthetic appeal and
usability with suitable images,
typography, space, layout and color.
 Graphic Who is?
Visual
Designer Designer
Compose digital images, video Conceptual artist who design
elements and motion graphics to comprehensive brand imagery, story
visually entice people and grab the visuals and artistic visions for design
attention projects
 Graphic Duties
Designer
Regularly involve in interpreting
project assignments, analyzing
project goals, developing creative
drafts, eding and finalizing artwork.
Visual
Designer
Involve contacting customer clients,
delegating responsibilities,
overseeing graphic design
submissions and creating cohesive
design plans.
 Graphic Goals
Visual
Designer Designer
Aim to communicate a specific Are responsible for crafting a unified
message to consumers. image for the brand across digital
communication platforms.
 Graphic Mediums
Visual
Designer Designer
They were originally involved in They always focused on digital
print media such as newspaper and platforms. Their work is not
magazines, and expanding into web concerned with traditional print media.
design
Graphic Tools
Visual
Designer Designer
 Graphic Tools
Visual
Designer Designer
Photoshop, Illustrator, InDesign Photoshop, Illustrator, XD
Graphic Also known as
Visual
Designer Designer

Graphic Artist
Graphic Also known as
Visual
Designer Designer
Graphic Artist

Visual Communications
Graphic Also known as
Visual
Designer Designer
Graphic Artist Visual Communications

Art Director
Graphic Also known as
Visual
Designer Designer
Graphic Artist Visual Communications

Art Director

Creative Director
Graphic Also known as
Visual
Designer Designer
Graphic Artist Visual Communications

Art Director

Creative Director

Web Designer
Graphic Also known as
Visual
Designer Designer
Graphic Artist Visual Communications

Art Director Web Designer

Creative Director

Visual Communications
Graphic Also known as
Visual
Designer Designer
Graphic Artist Visual Communications

Art Director Web Designer

Creative Director Visual Communications

Digital Designer
Graphic Also known as
Visual
Designer Designer
Graphic Artist Visual Communications

Art Director Web Designer

Creative Director Visual Communications

Digital Designer