What is PESTLE analysis?

A PESTEL analysis is a framework or

tool used by marketers to analyse
and monitor the macroenvironmental (external marketing
environment) factors that have an
impact on an organisation. The result
of which is used to identify threats
and weaknesses which is used in a
SWOT analysis.

PESTLE analysis
Full Form of PESTLE
analysis:o P Political
o E Economic
o S Social
o T Technological
o E Environmental
o L Legal

Hindustan Uniliver Ltd.

Introduction
Hindustan Unilever is one of the fastest growing
companies in India. It is present in India even before
independence. With headquarter in Mumbai; it has more
than 18000 employees and over 1800 business partners.
It owns famous brands like Lux, Ponds, Vaseline, Lipton,
Pureit etc in India. It owns 29 manufacturing facilities and
has revenue of around Rs. 30170 Crore (INR) in 2014-15.
It is no. 1 in homecare, hair care, laundry care and skin
care but no. 2 in oral care and beverages.
The products are aggressively marketed and known to be
used by two out of three Indians. (HUL, 2015)

Political Factor
Indias deregulatory environment has helped MNCs in India to
expand into various products and services, after 1991 HUL also took
advantage of this situation and merged with Tata Oil Mills Company
and Lakme Limited enabling HUL to enter new markets of cosmetics
and food oil of which it was not part before and wanted to enter.
Later on in 1994 it took over Kimberly Clark Corporation in order to
take over marketing of Huggies diapers and Kotex sanitary pads.
HUL does not support any political party or government by funding
its operations since it is a business entity and wants to restrict its
operations to that field only, also it knows how sensitive people of
India are in terms of political alliances.
However, such MNCs, due to large funds reserved for helping the
government in improving the livelihood of people they sometimes
tend to exert pressure on government to pass out a certain law
thats favoring them.