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EC Research Methodology: Instructor: Dr. Bruce Chien-Ta Ho
EC Research Methodology: Instructor: Dr. Bruce Chien-Ta Ho
Course Description
This course aims to give you an introduction to the research
methods most often used in social science. Students will
gain a knowledge and understanding of the concepts and
terminology of empirical methods used in EC field.
Research design, data collection, analysis, validity, and
report writing will all be covered. Also, Quantitative
research methods are included in this course as they are
appropriate for certain research investigations. Selection of
a particular research method will be determined based on
the problem under investigation and its underlying
assumptions.
Course Objectives
1. To acquire skills to locate problem areas in
organisational settings, and plan, organise, design,
and conduct research to help solve the identified
problems;
2. To gather and analyse data, using both qualitative
and quantitative methods.
3. To be able to write and present research reports;
and
4. To develop skills and knowledge to discriminate
"good" from "bad" research reported in academic,
business, and trade journals.
Introduction to Research.
Scientific Investigation.
Technology and Business Research.
The Research Process: Steps 1 to 3: The
Broad Problem Area, Preliminary Data
Gathering, Problem Definition.
The Research Process: Steps 4 and 5:
Theoretical Framework Hypothesis
Development.
The Research Process: Step 6: Elements of
Research Design.
Experimental Designs.
Measurement of Variables: Operational
Definition and Scales.
Measurement: Scaling, Reliability, Validity.
Data Collection Methods.
Sampling.
Data Analysis and Interpretation.
The Research Report.
Managerial Decision Making and Research.
1. A scientific approach to
business research
2. Initial stages and design
of a research project
3. Qualitative business
research
4. Quantitative business
research
5. Research reporting and
managerial decision
making
Course Grading
Students are evaluated on the basis of two written
exam and a series of in-class activities. The grade
will be weighted as follows:
1. Two Written Exams and Several Quiz: 60%
2. Class Activities: 40% (Students learn a lot by
doing rather than by simply reading the
materials.)
Course Textbook
Uma Sekaran (2003), Research Methods for
Business: A Skill Building Approach, 4th
Edition, John Willey & Sons, Ltd.
( Bookstore: Please contact
Phone:(02)2368-4198 Mobile:0936187-660))
What is Research ?
Just close your eyes for a moment
to think about that ? ?
What is Research ?
Research is simply the process of thoroughly
studying and analysing the situational factors
surrounding a problem in order to seek out
solutions to it.
Basically, Research is the process of problemsolving.
Research =
Re
+ Search
( )