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Apollo has a very ambitious global strategy.

It has strong presence in Asia, Europe, North America and other regions with
OE contracts; multiple R&D labs and strong brand value
As the tire industry learns that effective marketing is even more important
than cutting-edge technology, where industry is segmenting into the
leaders and the followers.
strategies focussed around deep customer engagement and fundamental
marketing insights into consumer behaviour. These will drive differentiated
products which anticipate customer needs, rather than responding to their
historical behavior
Apollo has put up a new plant in Hungery with capacity of 12 million car, truck
and heavy vehicle tyres in 2015
Also they have announced another 2000 cr investment in factories in Chennai
and kerala

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