MOTHER DAIRY PORTER ANALYS

Presented By:
AMAR KARAM CHANDANI

Industrial
Rivalry HIGH

Bargaining
Power of
Suppliers MODERATE

Farmers,
rural
households
and small
cooperative
s are major
suppliers.

Threat of
Substitutes - LOW

Traditional
consumption habits
make milk a
favorite.
Absence of any

other offering which

can substitute milk.

Bargaining Power of
Consumers - HIGH
One brand can be substituted by
another at any point in time.

Large
presence of
diversified
companies
with greater
resources.

Threat of New
Entrants MODERATE
New company
needs to follow
the defined
standards.
Need for
Establishing a
strong supply