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  • Analysis Sarvodayasamiti Than

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    Ramanathan Mss
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    The document provides recommendations for Sarvodaya Samiti, a honey producing organization, to increase production and become a market leader. It recommends that Sarvodaya Samiti produce more honey by modernizing marketing, sales, distribution and procurement. Additional investment can be raised through collaborating with ORMAS and OMFED. Sarvodaya should focus on meeting customer demand and retaining loyal customers by increasing honey production rather than outsourcing processing.

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    Analysis Sarvodayasamiti than

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    The document provides recommendations for Sarvodaya Samiti, a honey producing organization, to increase production and become a market leader. It recommends that Sarvodaya Samiti produce more honey by modernizing marketing, sales, distribution and procurement. Additional investment can be raised through collaborating with ORMAS and OMFED. Sarvodaya should focus on meeting customer demand and retaining loyal customers by increasing honey production rather than outsourcing processing.

    Copyright:

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    Download as PDF, TXT or read online from Scribd
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    12 views1 page

    Analysis Sarvodayasamiti Than

    Uploaded by

    Ramanathan Mss
    The document provides recommendations for Sarvodaya Samiti, a honey producing organization, to increase production and become a market leader. It recommends that Sarvodaya Samiti produce more honey by modernizing marketing, sales, distribution and procurement. Additional investment can be raised through collaborating with ORMAS and OMFED. Sarvodaya should focus on meeting customer demand and retaining loyal customers by increasing honey production rather than outsourcing processing.

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    SARVODAYA

    SAMITI

    CASE ANALYSIS Submitted by Ramanathan MSS

    RECOMMENDATIONS: Sarvodaya Samiti has to produce more honey to become a market leader and outperform its competitors. They can produce more by either having a modernized and increased marketing, better sales and distribution, better procurement and higher rate of modernization. Additional investment can be raised by collaborating with ORMAS, OMFED or both. Sarvodaya Samiti is known for its quality and there is more demand for it. But the supply is lesser than the demand. Sarvodaya has lots of brand loyal customers and can work more on that aspect to meet its customer needs by producing more honey instead of losing the brand loyal customer it has got now. It can concentrate on producing more instead of processing for someone else. KVICs network is needed for national distribution, strategic links and last mile deliveries. ORMAS will provide the much needed impetus in terms of financing for the expansion drive necessary to increase the production of the companys own honey. Samiti can tie up with ORMAS and process honey for ORMAS and at the same time concentrate on marketing its own brand procured through other sources. Sarvodaya Samiti can move out of ORMAS once they have become a market leader or once they have grown big. Use ORMAS to grow Samiti and then move out separately.

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