Betsy Lamb

3118 Kernan Lake Cir.

Jacksonville, FL
(678)-367-7651
Eclamb23@gmail.com
www.betsylamb.weebly.com

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Work
Experience

Cox Media Group

CBS47 WJAX and FOX30 WFOX Action News Jax, Jacksonville, FL
Promotion Producer (February 2015-Present)
Write and produce on-air promotional spots during daytime and primetime
television
Produce daily content in Premiere Pro
Contribute daily content to Action News Jaxs social media platforms
Keep track of overnight ratings and share points to determine a trend to improve
marketing decisions

Cox Media Group

WSB-TV Channel 2, Atlanta, GA
Creative Services Intern (May 2014-August 2104)
Produce on-air promotions
Put together spreadsheets of social media data to be used by Director of Creative
Services
Proofread promotional material for Executive Promotions Producer before
submitting it for on-air use
Performed competitive analyses
Worked on local programming shoots

Mercer University
College of Pharmacy and Health Sciences, Atlanta, GA
Media Specialist (May 2013-June 2013)
Communications and Marketing Intern (May 2011-July 2011)
Assisted in the design and development of content for web-based kiosk application
Researched and created content using low-cost applications readily available on
the Internet, following a master plan developed by an outside marketing firm.
Researched, interviewed and wrote a feature story for the biannual alumni
magazine
Completed a white paper on the ways the College can use social media platforms as
an effective marketing tool

Education

Georgia College and State University

Bachelor of Arts in Mass Communication; 2010-2014
Broadcasting Concentration