Farrah Reed

504-496-1535
farrahreed8@gmail.com

Professional Experience:
Executive Producer, WDSU-TV, New Orleans, LA (March 2022-Current)
 Oversee show production to ensure newscast accuracy and dynamic showcasing
 Engage viewers on WDSU.com and social media accounts by creating unique content
 Analyze social media trends to advance overperforming stories for morning viewers
 Plan special coverage for elections, Saints game and first day of school in the fall

Executive Producer, WAFB-TV, Baton Rouge, LA (March 2019 – March 2022)

 Lead Emmy award-winning team to ensure accuracy in reporting and breaking the mold
of the newscast template
 Navigate around challenges and modify show format to produce during a pandemic
 Worked 12-hour shifts to cover election, hurricane and sports coverage
 Lead training sessions as station shifted from manual to automated production

Producer/Assignment Editor, CNN Newsource, Atlanta, GA (December 2018 – March 2019)

 Collaborated with newsgathering team to distribute content to 1,000+ local affiliates
 Gathered and published day-of news content in a fast-paced environment
 Turned content from network’s flagship shows and live news conferences

News Producer, WXIA-TV, Atlanta, GA (November 2016 – November 2018)

 Produced coverage for weather events, interstate collapse, Hartsfield-Jackson Airport
blackout, and the 2017 Falcons Super Bowl run
 Incorporated social media, interactive polls, and trending talkers to engage viewers

News Producer, WAFB-TV, Baton Rouge, LA (July 2014 – October 2016)

 Produced market’s top-ranked morning newscast during tenure
 Led coverage for shooting death of Alton Sterling, police officer ambush, and historic
flooding in Baton Rouge

News Producer, KENS-TV, San Antonio, TX (June 2013- June 2014)

 Produced coverage for severe weather, 50th anniversary of the JFK assassination, Fiesta,
and Spurs appearance in the NBA Finals
 Crafted hour-long show in most-viewed and competitive slot of morning programming

Computer Skills:
 Proficient with ENPS, Edius Video Editing, Viz Pilot Graphics, CNN Newsource, CBS
Newspath, NBC MediaBeach, Chartbeat Real-Time Analytics, CrowdTangle
Education:
Bachelor of Arts, Mass Communication, Louisiana State University (2013)

Awards:
 2021 Edward R. Murrow Regional Award for Best Newscast (Region 9)
 2x Suncoast Regional Emmy Award: Newscast - Morning - Smaller Markets
 2x Louisiana Association of Broadcasters Prestige Award - Best Morning Show