5 Ps of strategy

Strategic Management

Prepared
By
Manu Melwin Joy
Assistant Professor

lahia School of Management Studies

Kerala, India.
Phone 9744551114

Mail manu_melwinjoy@yahoo.com

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5 Ps of strategy
Professor
Henry
Mintzberg
of
McGill
University
in
Montreal,
Canada, articulated what he
labeled as the 5 Ps of
strategy.
According
to
Mintzberg,
understanding how strategy
can be viewed as a plan,
as a ploy, as a position,
as a pattern, and as a
perspective is important.

5 Ps of strategy
Plan.
Ploy.
Position.
Pattern.
Perspective.

5 Ps of strategy

5 Ps of strategy