ADVERTISING

CAMPAIGNS

BARNARDOS

Banardos info

Target audience- Parents of young children

Campaign Message- not every child is born into a safe and healthy
environment, that is why Banardos is there to help the children
who are worse off. The charity needs people to give money to help
them continue with work.

Representation- Banardos has used these distressing images to

shock the audience and make them think about giving their
money to charity.

These images has been photo shopped to create the striking

image, because if they were to put anything inappropriate in the
babys mouth they would get into trouble.

The baby is lying on a fake fur rug/ blanket, it is comfortable and well looked
after. It has connotations of wealth and signifies that the baby is comfortable and
well looked after.
The lighting adds a warm golden glow effect around the babys body. This adds
connotations of wealth. This suggests the baby is a golden child born into a
wealthy family. The baby looks healthy and at the correct weight, it also looks
happy and content. It has a clean nappy and a clean body.
It is implied that the babies parents are there as the baby appears to be happy
and have its arms out, reaching for the mum or dad. The wrist band suggests
the baby is a new born and perhaps in a private hospital. The slogan anchors the
meaning of the image which is that this is a wealthy and well cared for baby.
The meaning is reinforced by the silver spoon in the babies mouth. This is done to shock
the audience and grab their attention, so making them look at the advert in more detail.
The charities logo is at the bottom of the advert. The meaning barnados want to create,
is that not all babies are in this situation, and that is what the charity is there for, to look
after the less fortunate babies. The target audience is parents, particularly those with
young children, and is produced to persuade them to think about donating to the
charity. The image has been photo shopped to create a striking image, because if they
were to put anything inappropriate into a babies mouth, it would be illegal and a bleach
of ASA regulations.

Meth's Advert
The image shows a baby sweating, drinking something flammable and dangerous, the
baby is also crying and looks as though it is lying on something rough. The lighting is
bright, like a dazzling hospital light.
The bottle of meths in the babys mouth shows that their parents could be alcoholics and
dont have anything else to give the baby to drink, you can tell that the baby is a new
born as it still has the wrist band on and it is lying on a hospital blanket. The lighting in
this picture is very harsh you almost cant see the back ground it is that bright. The new
born looks very distressed already as its crying, a bright red face and its clenched fist,
the Baby also looks unclean.
On the babys chest you can see clear bruising as if its been handled very rough or even
been burnt. The baby looks very greasy, behind the babys head on the towel you can
see a fluid substance or sweat, the baby also looks very underweight.
The slogan refers to the last advert, and also anchors we poverty and helplessness at the
child. The baby also has no choice. This is who banardos are here to support, and they
want the people looking at it to donate to the charity.

In the image you can tell the baby is a new born as it still has the tag on its wrist,
also the baby is still wet and has slime on it which also signifies the baby has only
just been born. The cockroach in the babys mouth showing that the family are
living in poverty and probably very dirty squalid conditions. The babys eyes are
tightly shut and the baby is crying.
The baby is clearly underweight. There are suggestions that it is all alone and the
parents may not be able to look after the baby. The lighting is very bright and
blinding, the baby looks hot and ill, as if its panting.
The slogan refers to the last advert, and also anchors we poverty and helplessness
at the child. The baby also has no choice. This is who banardos are here to
support, and they want the people looking at it to donate to the charity.

This is another new born that has not been cleaned

at all, you can tell this by the wrist band and the
hair being all clumped. The baby is again
underweight and has some sort of syringe in its
mouth containing maybe some sort of drug inside
of it.
It is lying on some sort of rough hospital blanket,
the harsh lighting shows a different race to the
baby

TESCO CHEROKEE
Target Audience- Young males and females aged 21-25
Campaign message- You will feel more comfortable in
Cherokee clothing, no matter what situation you are in. The
clothing is made from natural fabrics.
Representation- The models reflect British society, and show
that the clothing is for anyone. The models are placed in life
threatening situations, which emphasise the relaxed meaning
of the adverts. Just like Barnados adverts, they make you stop
and look, and they grab the audiences attention because
theyre so striking.

The young woman is lying with her leg caught in the

bear trap. However she looks relaxed facial
expression, just looking at the sky. She looks to be
about 22 years of age.
There is a limited colour palette, with greens and
browns, and the colour of the clothing fits with the
colours of the environment. The clothing appears to
be of fabric, which fits with the environment, and
also anchors the slogan casual clothing
The image follows rule of thirds, and the girl is on a
the horizontal line, and the trap is on one.
The appearance of natural lighting makes her
brightly lit with no shadows on her, and she has a
white shirt on which contrasts against the brown and
makes it stand out.
The brand name and slogan are in small writing at
the bottom in the right hand corner, and the slogan
relaxed clothing anchors the concept that you feel
relaxed in cherooke clothing in any situation. The
writing takes up very little room, so the image grabs

The young woman reading a book is on a

pontoon in the middle of the sea. Her legs are in
the water, and she is leant back in a relaxed
manner. She is relaxed and unconcerned about
the sharks circling her, especially on the one
right by her legs. The woman is in her early
twenties, and appears to be mixed race. So to
emphasise representation of everyone.
Again, there is a limited colour palette, the
colours this time being grey and beige. The
clothing is a casual and natural fabric. The beige
colour on her makes her stand out against the
background, and she follows the rule of thirds, as
she is very central in the advert.
The slogan anchors the meaning of the advert,
and the brand name is shown in bold although

A man falling thousands of feet through the air to the

ground, is in a relaxed posture, leant back vertically,
checking his watch for the time. He is very relaxed,
even though he is in a life threatening situation, where
he is more than likely going to die. We dont know
where he is but this is done on purpose, as it
neutralises the image so everyone can identify with it.
The colour palette is dark blue, green, white and
brown, it is still limited and makes the man stand out.
He again is very central. So rule of thirds applies.
The slogan again anchors the meaning, and he is
relaxed and appears not to know or care for the
danger he is in.

The woman is in her early twenties is hanging from a

tree, on the side of a cliff with one hand, checking her
nails with the other. She is not hanging on for dear
life so is relaxed and able to sped time making sure
her nails are ok. She is hanging vertically, as in rule of
thirds, and is on two golden points. Her clothing stands
out against the grey sky, which is done on purpose to
draw the audiences attention towards her and the
clothing.

TESCO F&F

F&F
summary
Target audience- Young females early 20s to 30s
Campaign message You can wear high end fashion at an
affordable price. You dont have to spend lots of money yo
look elegant, like a cat walk model.
Representation- this clothing is for all woman, it makes
audience believe they are getting as bargain because theyre
getting fashion straight off the cat walk at an affordable price
=, which will make you look glamourous and fashionable.

A model is walking down the cat walk at a fashion show, the girl is
in her twenties and has direct mode of address. There is a very
limited colour palette, mainly black and white and clothing (the
dress and the belt ) is black and white, which is why this is the
colour scheme of the advert. All the people at the side of the cat
walk, are in black clothing, so not to draw the audiences attention
away from the woman.
A fast shutter speed has been used to capture movement and a
narrow depth of field has been used to capture movement and a
narrow depth of field has been used as the woman is in focus. And
the background is blurred. The lighting is focused on the central
vertical line for rule of thirds right in the middle.
The catwalk angle draws your eye to the centre of the advert, and
this is aided by the light beams behind her.
It is an image within an image, the girl is on a tag which would be
hanging on the clothing in the shop. It gives the description and
price, and is made to look like a high end fashion item, but is in fact
high street price.
The slogan anchors the meaning of the advert, which is that you
dont have to spend a fortune to look elegant and classy. The
image is designed to look like a very expensive designer clothing,
but the audience will be surprised at how cheap it is. The tesco
logo lets the audience know where they can buy these clothes,
which is a part of the surprise factor. The use of the tag, is an
actual tag you will find on the clothing so it lets you know what to
look for..

A model is walking down the cat walk at a fashion show, and she is holding a pose.
The girl is in her twenties and has direct mode of address. There is a very limited
colour palette, mainly silver and gold shoes and clothing (the dress and the belt ) is
all silver and gold shoes, which is why this is the colour scheme of the advert. It also
contrasts with the colour of the catwalk. All the people at the side of the cat walk,
are in black clothing, and are not in focus so not to draw the audiences attention
away from the woman.
A fast shutter speed has been used to capture movement and a narrow depth of
field has been used to capture movement and a narrow depth of field has been used
as the woman is in focus. And the background is blurred. The lighting is focused on
the left vertical line for rule of thirds right in the middle.
The catwalk angle draws your eye to the left of the advert, and this is aided by the
light beams behind her.
It is an image within an image, the girl is on a tag which would be hanging on the
clothing in the shop. It gives the description and price, and is made to look like a
high end fashion item, but is in fact high street price.
The slogan anchors the meaning of the advert, which is that you dont have to spend
a fortune to look elegant and classy. The image is designed to look like a very
expensive and glamorous designer clothing, but the audience will be surprised at
how cheap it is. The Tesco logo lets the audience know where they can buy these
clothes, which is a part of the surprise factor. The use of the tag, is an actual tag you
will find on the clothing so it lets you know what to look for.

A model is walking down the cat walk at a fashion show, and she is
holding a pose. The girl is in her twenties . There is a very limited colour
palette, mainly silver and gold shoes and clothing (the dress and the belt
) is all silver and gold shoes, which is why this is the colour scheme of
the advert. It also contrasts with the colour of the catwalk. . Her shadow
is clear due to the light behind her, she also has brown hair which is
subtle against the dress. All the people at the side of the cat walk, are in
black clothing, and are not in focus so not to draw the audiences
attention away from the woman. The people on the fly over behind her
are also in her shadow so not to distract your attention from the image.
The people also surround or frame the image of the model.
A fast shutter speed has been used to capture movement and a narrow
depth of field has been used to capture movement and a narrow depth of
field has been used as the woman is in focus. And the background is
blurred. The lighting is focused on the left vertical line for rule of thirds
right in the middle.
The catwalk angle draws your eye to the centre of the advert, and this is
aided by the light beams behind her.
It is an image within an image, the girl is on a tag which would be
hanging on the clothing in the shop. It gives the description and price,
and is made to look like a high end fashion item, but is in fact high street
price.
The slogan anchors the meaning of the advert, which is that you dont
have to spend a fortune to look elegant and classy. The image is
designed to look like a very expensive and glamorous designer clothing,
but the audience will be surprised at how cheap it is. The Tesco logo lets
the audience know where they can buy these clothes, which is a part of
the surprise factor. The use of the tag, is an actual tag you will find on
the clothing so it lets you know what to look for.