Script

Product- British Heart Foundation.

Target Audience 25 - 40 males and females
Campaign message- the campaign message is that you dont have to
spend lots of money on clothes just to look unique. Also, the money you
spend is going to a good cause. The campaign slogan is, spend less, look
great and be a helping hand
Launch date- 1st of March Start of spring
Schedule and location of advertisementAdvert 1- the 1st March and will be advertised in major towns and cities
and supermarkets. This will finish on the 14 th of March
Advert 2- the date will be the 14th March. This will be advertised in The
Daily Mail, Daily Mirror and the Sun. This will finish on the 28 th of March
Advert 3- 28th of March will be the start date. The magazines it will be
advertised in will be Mens Health and Cosmopolitan

Slogan British heart foundation

Typography- The font I will be using in my plan is Adobe Song STD L

because its clear and bold. This is going to appeal to my audience as its
bold and clear.

Images- in my first image I will include an image of a woman wearing casual

jeans and a top, this will be taken in a white room. The advert will include the
woman standing against a white wall to bring out her clothing.
Image 2- Advert two is my dad sat on a bench in the park wearing casual
clothing, he is wearing a hoodie with jeans.
Image 3- Image three will be my dad stood in the garden near the plants in a
jeans and t-shirt wearing a hat
Production plan
Date of photoshoot- before the 26th of January delete and replace with actual
photoshoot date

Date of production- Friday 5th February

Resources

DSLR Camera

3 outfits

Lighting (if using artificial light other than just a flash)

Props

Model

Transport

The budget will be 299 for the Nikon camera. I will also be using three pieces of
clothing which are 15 each so 45 and finally the models for 8 hours which is
180 so all together it will be 524