ANALYSIS OF ADVERTISING CAMPAIGN

BARNARDOS
Target audience Parents of young children
Campaign Message Most children in the world especially third world
countries are not born with a silver spoon or born into world of a bright future of a clean
environment this is why Barnardos is there to support those who are not as fortunate as
them.

Representation In the advertisement Barnardos use shocking images to tell

people of the poor conditions some children are born into. These advertisements are
designed to create an emotional response and make people want to help them.

This image represents a rich , happy and very

healthy baby this is because the baby is smiling
and has a silver shiny clean spoon in the mouth
this represents a life of no worries. The
background has fur which the baby looks very
comfortable. The lighting on this image is very
golden which has connotations of power and
money. The baby on this image that has a good
quality clean nappy and also arms reaching out
which has connotations of being cuddled , this all
represents the child to been very well looked
after. The slogan on this image is If only every
child was born with a silver spoon this refers to
not everybody in the world is born into a world
of luxury and pampering.
Charitys logo feature prominently.

This image is of a child been given meth's to treat the baby. On this
image the baby looks very distressed and the baby on this image is
clinching its fist which gives the connotations of being distressed. The
baby on this image looks sweaty and is lying on a rough service. The
colour on this image is light and bright but is very cold and harsh. The
baby is clenching it is fist which gives the impression to the audience
that the baby wants to be by itself and not cuddled whilst it is
distressed. The slogan for this image is there are no silver spoon for
children born into poverty.

This barnardos image shows a baby with a cockroach in

its mouth this is done to grab the immediate attention of
the target audience the baby is sweating and is crying
this baby is probably born in a place of poverty where
cockroaches are rife the baby on this particular image
looks like it is on a very uncomfortable surface the
lighting on this image is very harsh and not very nice to
look at. The baby looks dirty on this image because its is
sweating very badly which means it needs a wash. The
slogan for this image is the same as the others there is no
silver spoon for children born into poverty.
The conclusion is that not every child is born into a
wealthy family and are well looked after and this is where
barnardos can step in and help , but they need are
money to help them to achieve this and be able to do it
very well and efficiently.

This image has a baby with a syringe in its mouth

which suggests as the baby has unhealthy drug going
inside it. The baby is crying In pain in this image it
looks like there is nobody there to comfort the baby
which gives the target audience the impression there is
nobody there to help the new born baby which tells us
that there is poor healthcare in this country. The
lighting is very harsh and the baby looks like it has lots
of bruising on its body. The baby looks very
underweight because it has no support from anybody.
The slogan is the same as the others there are no silver
spoon for children born into poverty this slogan
anchors the meaning of the advert which is that the
baby will be born into uncertainty and into poverty.

TESCO CHEROKEE
Target audience Young adults males /
female's who like to wear rugged classy clothing. The
age of buyers is 25 35.

Campaign message It shows to the

viewers how resistant and how good the quality of
clothing is that they sell.

Representation -

The people in the images

are all in adrenalin and dangerous positions such as
falling out of the sky , holding on a branch , sharks
and having a human trap. But all of the models are
very calm and they are all doing something such as
looking at there nails , phone and day dreaming

Simple colour scheme: Green , brown and

white , The lighting is focused on the model.
This means it stands out on the harsh
environment which she is currently in. The
clothing is appropriate for the location. There
are connotations that clothing uses natural
fibres which suits the landscape which
surrounds her.
This particular photograph has an element of
the rule of thirds because the natural light is
beaming down on the model and the clothing
which she is wearing.
The slogan for this image anchors the meaning
of the photographs advert.

Simple colour scheme: This image uses the

colours of blue , grey and white which
suits the background the location the
model is. The lighting in this image is
focused on the model. The slogan for this
image is simple and clear for the buyers of
the clothing which she is wearing.

Simple colour scheme :Black , white , blue and

green. On this image the model is in the rule of
thirds directly in the middle of the image with the
model in front of the background. The clothing on
this image is appropriate for the rural environment
he finds himself in. The slogan for this image is plain
and simple grey colour.

Simple colour scheme: This image has earthly and natural

colours In it of green and other harsh earthly colours. The
lighting on this particular image is focused on the model this
is because she is wearing the clothing which is the most
important thing of this whole image. The clothing which the
model on the other hand is not appropriate for the conditions
she finds herself in the colours does not have the
connotations of natural fibres this is because the colours are
white and black.

TESCO F&F
Target audience 20 30
Campaign message Affordable and elegance this
means it is quality clothing with quality material the clothing that
F&F sell is fashionable clothing which classy women would wear
but they can not afford a high price tag:

Representation The camera is focused on the models it

shows what they are wearing this is because the clothing is the
most integral part of the images. All of the images are wearing
tags this is what the clothes what the models are wearing will be
hung onto.

The background is a catwalk fashion shoot / show where models are modelling
clothing for Tesco F&F. The picture has a shallow depth of field because the
model stands out more than anything or anybody else In the image. The colour
scheme is simple and the background people are all wearing professional black
clothing to make the model to stand out even more. There is direct address
from the models the price tag is deliberately shown to entice the viewer /
purchaser to go and buy the clothing which is being shown. The modals all
appear in a price tag label which will be located on the dress which they are
showing off . The model on this image is in the golden squares of the rule of
thirds. The slogan for these Tesco F&F images is affordable and elegance the
writing is an simple bland font to show how professional and elegant the
clothing is. It also mentions the name F&F which is tell people were to buy it
from if they want to buy the product which is being shown to the target
audience.

The background is a catwalk fashion shoot / show where models are modelling clothing for
Tesco F&F. The picture has a shallow depth of field because the model stands out more
than anything or anybody else In the image. The colour scheme is simple and the
background people are all wearing professional black clothing to make the model to stand
out even more. There is direct address from the models the price tag is deliberately shown
to entice the viewer / purchaser to go and buy the clothing which is being shown. The
modals all appear in a price tag label which will be located on the dress which they are
showing off . The model on this image is pointing towards the camera on an angle. The
slogan for these Tesco F&F images is affordable and elegance the writing is an simple bland
font to show how professional and elegant the clothing is this is on all of the F&F images
which they sell similar clothing.. It also mentions the name F&F which is tell people were to
buy it from if they want to buy the product which is being shown to the target audience.

The background is a catwalk fashion shoot / show where models

are modelling clothing for Tesco F&F. The picture has a shallow
depth of field because the model stands out more than anything or
anybody else In the image. The colour scheme is simple and the
background people are all wearing professional black clothing to
make the model to stand out even more. There is direct address
from the models the price tag is deliberately shown to entice the
viewer / purchaser to go and buy the clothing which is being shown.
The modals all appear in a price tag label which will be located on
the dress which they are showing off . The model on this image is
walking and is located on the rule of thirds. The slogan for these
Tesco F&F images is affordable and elegance the writing is an
simple bland font to show how professional and elegant the
clothing is this is on all of the F&F images which they sell similar
clothing.. It also mentions the name F&F which is tell people were
to buy it from if they want to buy the product which is being shown
to the target audience.