UNIVERSITY OF TECHNOLOGY OF MAURITIUS

Masters in Communication and Public Relations

Questionnaire prepared by Janice Armel, Archana Beejadhur and Dolly Kanhye
Dear respondent,
In line with our research paper to study advertising music jingles and their
effects on consumers, we would be grateful if you could give us a few mins to fill
up this questionnaire. We assure you that your identity and response will not be
misused in any way.

Thank you.

1. Which of the following advertising jingles can you recognise?

1.
2.
3.
4.
5.

(J&A
(J&A
(J&A
(J&A
(J&A

Kindly
Kindly
Kindly
Kindly
Kindly

fill
fill
fill
fill
fill

in
in
in
in
in

the
the
the
the
the

lines)
lines)
lines)
lines)
lines)

2. Can you recognise the brand of the company playing these music jingles?
Please fill in accordingly.
1.
2.
3.
4.
5.

(J&A Kindly fill in the lines)

(J&A Kindly fill in the lines)
(J&A Kindly fill in the lines)
(J&A Kindly fill in the lines)
(J&A Kindly fill in the lines)

..
..
.
.

3. Tick the above mentioned advertising music jingles which catch your attention
the most.
1.

(J&A Kindly fill in the lines)

2.

(J&A Kindly fill in the lines)

3.

(J&A Kindly fill in the lines)

4.

(J&A Kindly fill in the lines)

5.

(J&A Kindly fill in the lines)

4. Which advertising music jingle do you hear more often?

.
5.Where had your first heard the advertising music jingle?

6.How much of the Advertising music jingle do you remember?

Beginning
Ending
Middle
Keywords

7.Usually, where do you get to hear the jingles most of the time?

..

8. Can you write down what you remember of the jingle?

9. When you hear a jingle what does it remind you of? Please give an example.

..

10. How far do you agree that recalling a jingle is useful?

Strongly agree
Agree
Neutral
Disagree
Strongly disagree

11. According to you, do you think that using advertising music jingles is a good
way for the company to remind you about it? Give a reason for your answer.

..

12. Which of the following would prompt you to go to the same company or
would affect your view of the company?
1. The jingle after 5th month of its use
2. A remake of the same jingle for the same company
3. A new jingle for the same company

-----------------------------------------------------------------------------Thank you for your responses.

Have a pleasant day ahead!
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