MARKET RESEARCH. METHODS OF MARKET RESEARCH [The study of market characteristics = a what people want or need uid ~ (THE FOUR P 5 Tnformation about customers needs) (Siausucs offical publications oF Heeler one esion snd quay ‘wants, attitudes by phone or internet. | | Market research reports: products distinguishes = brane name. . tos . LE eRe eee ‘Advantages: provides up-to-date _| | advantage: it's cheaper 2.price~is attractive and competitive Disadvantages: expensive Disadvantages: out of date ‘depends on internal factors price of competing products. ost of production + 3.promation->well promoted ‘MANUFACTURES can sel = directly to the consumer-*door-to doadr selling “toa wholesales~ include staring goods “to a retailer large chain stores= supermarket, Who act both as wholesalers and retailer 4. slace= distributed to the right selling place four channels of distribu