Propositioning of Saffola Masala Oats (SMO) As anytime snacks from breakfast cereals

Snacks Market In India

Current Positioning

Core of SMO
should remain
its High Health
and Nutrition
Value
Focus on taste,
the form in
which its eaten,
the ease of
cooking and it
being an on-thego snack.

Taste is the main factor.

Freshness, crispiness and short
cooking time is required too.
Weight
Loss

INR 10000 cr. of Indian snacks

market growing at 10% p.a.

Dominated
mainly
by
unorganized
sector
with
regional snacks and specialties.

High
fibre

Large growth potential for

branded segment with 25%
Y.O.Y growth.

Team Name:
Brand Maniacs

Presented
By:

Aditya
Gupta

Desired Positioning

Controls
asthma,
cancer, blood
pressure and
cholesterol

Akash
Gupta

Focus
on
accessibility and
availability of raw
as well as cooked
oats. It should be
served in office
canteens.

Kashish
Narula

Varun
Gupta

Recommendations To Strengthen SMOs Proposition as Anytime Snack

CUP-A-OATS

#MySaffolaOatstory

Kahin bhi khaao..

Kaise bhi Khaao..
Healthy khaao..

Instant
preparation by
adding hot
water.
Anytime healthy
snack that
replaces
conventional
snacks.

Focus on Packaging

Make your favorite Chinese and

Italian recipes with new saffola
oats.
Post your experience on Saffola
FB page with hashtag.

Indians just love

Papad. What if they
are made of Oats?

OATS PAPAD
A ready to eat Indian
snack to accompany food
and drinks.

Recipes with most

number of likes will
be published here.
Focus on marketing

Can be served in form of

nachos and masala
papad.
Focus on product design

Recommendations To Strengthen SMOs Proposition as Anytime Snack

Add Taste Enhancers Such
as chilly flakes with Chinese
flavor or oreganos with
Italian flavor.
Now Add More
Taste To Your
Healthy Life

Gyms
Tie-up and promote Saffola
oats in gym canteens as
healthy tummy filler.

Taste
Enhancers

Office canteens
Promote Saffola oats in
office canteens and break
areas, serving cup-a-oats
as anytime snack.

Focus on product placement

These will add to the 2nd desired

proposition Taste as mentioned
in the first slide and will motivate
people to eat Oats as a Healthy
Chinese or Italian meal.

Focus on taste & packaging

Tie up with tiffin and meal box

service providers to serve a
Saffola oat dish as snacks
twice a week.

Focus on Promotions