Syllabus for MBA 1st Year

Business Communications
Continuous Assessment based on Performance of students in Presentations,
Assignments given by the Course Teacher
Objective: To equip the students with the necessary techniques and skills of
Communication to inform others, inspire them enlist their activity and willing
cooperation
in the performance of their jobs.

Unit I
Introduction to Business Communication
Meaning, nature and scope of communication, Importance of communication,
Communication Process, Elements of Communication, Barrier and gateway of
effective
communication, Understanding Cultural Effects of Communication.

Unit II
Oral Communication and Effective Listening
Methods of communication; Oral Communication : Principles and Barriers of oral
communication; Public speaking, Body Language, Effective listening-type, effective
and
in effective listening skills, Barriers to effective listening.

UnitIII
Written Communication
Business Writing Skills Significance of Business Correspondence, Essentials of
Effective Business Correspondence, Business Letter and Forms, Report Writing

Meaning and Significance; Structure of Reports; Negative, Persuasive and Special

Reporting; Informal Report Proposals; Formal Reports; Organization of Press
Report.

UnitIV
Business etiquettes and Ethics in Business Communication
Skills of Communication: Presentation, negotiation and interview skills; Business
etiquettes, Ethics in Business Communication

UnitV
Legal Aspects of Business Communication
Legal Aspects of Business Communication: Communication Policy, defamation,
invasion of privacy, misrepresentation and fraud. Changing paradigms of business
communication and new trends in business communication, Strategies for
improving
organizational communication.

Suggested Readings:
1. Meenakshi Raman,Business Communication Oxford University Press.
2. Bovee, Thill and Schatzman , Business Communication Today: Pearson
3. Parag Diwan, Business Communication, Excel Publications.
4. Biswajit Das, Business Communication personality Development,
5. McGrath, Basic Managerial Skills for All 5th ed., Prentice Hall of India.