3Designer

Create state of the art 2D/3D real-time broadcast graphics

BROADCAST GRAPHICS

STUDIO

VIDEO SERVERS

SPORTS

MAM

POWERFUL INTELLIGENT TEMPLATES

The core philosophy of Orads graphics suite is create
once, use many times. Each scene that is created in
3Designer may have exported elements that can
be updated dynamically during the production, while
other elements remain locked against changes.

simply changing the value of the bar, the height and

colour will automatically change; a full frame table
can automatically control the number of visible rows
according to the presence of data in each field.

3Designer gives the user complete control over which

of the elements will be exported, from text content,
object position, colours to textures, video and
audio sources. During production, all the exported
parameters of the scene are available for modification
from the controllers, allowing operators to easily
update content without requiring extra work from
graphics creation.

Crunching large volumes of data is also straightforward

to implement in 3Designer by using statistical
functions on different values. This is especially useful
for handling the datasets that are present in financial
or election graphics. For instance a single change
value in a financial template could be used to calculate
the percentage change from the previous value, set
the direction and colour of an arrow representing a
stocks status.

3Designer can introduce intelligence to the exports

by creating connections between different
parameters. For instance; the height and colour of
a bar can be set by the value it represents, and by

3Designers easy to use drag and drop interface

enables all of the variables to be added, modified and
changed quickly without requiring any scripting or
programming.

3Designer is the foundation of all of Orads graphics

systems, providing content for news, elections, sports
events, weather segments, business reports and more.
Whatever the format that is required, 3Designer is capable
of creating compelling content.
Courtesy of HBO, USA

3Designer

Courtesy of RTL, Netherlands

EMPOWERING ARTISTS
3Designer templates are composed from an unlimited
number of layers. This unique feature is useful when
constructing a scene that incorporates both 2D and 3D
elements; a dedicated camera is assigned to each layer
providing maximum flexibility and control over the
scenes elements. Whether the designers are used to
working with traditional CG style 2D content or more
advanced 3D graphics, 3Designer keeps the workflow
easy and efficient. Each layer or scene can also be
mapped as a texture on the surface of another object,
providing stunning new types of animations and effects
that are normally only possible in post-production.
An intuitive object tree allows designers to manage
even the most complex scenes easily. Any scene
element, from a single object to a complete set of
layers can be taken from the object tree to the Orad
asset management system and then shared with
other artists in the studio.

USER FRIENDLY AND SIMPLE TO OPERATE

3Designer also offers extensive text handling that
encompasses 2D vector based text, decorated and
3D texts. A unique algorithm was developed to
ensure the maximum text quality at any given text
size, thus avoiding text blurriness or pixelization even
at very high resolutions that are found on a video
wall. 3Designer fully supports Unicode and multiple
regional language environments, multi-line and
multi-style texts, shrink-to-fit, alignment and kerning
adjustment.
In order to enhance the level of photorealism,
3Designer is fully equipped with texture and layer
blending modes, cubic mapping, multi-textures
and shaders such as bump mapping, displacement
mapping and other video effects. 3Designer provides
an API which allows programmers to write their own
shaders and implement them using 3Designer.

Running on a conventional PC or laptop, 3Designer is

extremely simple and intuitive to use, and employs a
common drag and drop interface. The local rendering
preview does not require any additional rendering
hardware in order to provide a true WYSIWYG view
of the graphics while they are being created.

3Designer supports unlimited undo, configurable

short cuts and local preview capabilities making
corrections to the design template quick and easy.
Template animations are created with keyframes and
may be edited directly from the timeline by adjusting
the keys, or from a dedicated animation window
where animation ranges and curves can be set.

LOGIC WITHOUT PROGRAMMING

DISTRIBUTED ARCHITECTURE

3Designer has a unique feature called Triggers

which allow artists to create different events that can
be triggered within the scene when an animation is
played, a value is changed or an interaction received.
The triggers themselves can contain an unlimited set
of events that play other scene animations, start /
stop tickers, or set values for other scene parameters.
Everything is described in clear English so there is no
programming language that the designer needs to
learn in order to start working with the triggers.

3Designer scenes and assets can be shared between

multiple users. Assets that are created for 3Designer
are not bound to a specific scene and can be used in
different scenes by multiple users. 3Designer scenes
can be stored in Orads Graphic Asset Management
database along with dynamic metadata fields. Once
stored in the database other users can invoke searches
based on the metadata fields that were assigned. A
user rights management system controls the access
rights of different users to different assets.

INTERACTIVE GRAPHIC CREATION

With 3Designer, the designer can easily create and
define which elements in a scene are interactive and
which interactions can be made. Buttons, menus,
sliders, carousels and telestration can all be designed
in keeping with the stations look, whilst allowing
presenters to conveniently control content on-air.
Courtesy of France TV, D Day Broadcast

3Designer

Courtesy of Weather Channel, USA

Courtesy of NDR, Germany

ENHANCED WORKFLOW WITH PHOTOSHOP, 3D STUDIO MAX, AFTER

EFFECTS
3Designer smoothly integrates to the graphics creation
workflow. 3Designer can retrieve bitmap files from
composting applications such as Adobe Photoshop
while retaining the original layer and blending
structure. Each element is retrieved as a 3Designer
file, permitting per layer manipulation and animation.
A merge mode also allows importing all Photoshop
layers and retrieves them as a single 3Designer layer.

The 3Designer After Effects plugin provides a route

for transferring content for pre-visualization, promo
or online use made in After Effects into 3Designer
without the designer needing to recreate all the
graphics from scratch. The After Effects plugin
supports basic shapes, colours / material, textures,
texts, masks, keyframe animations and layer / camera
properties.

3Designer provides powerful tools for interfacing with

3D modelling software such as 3D Studio Max, Maya
and Softimage. Using either the VRML or Collada
formats, 3D models along with their animations,
textures and materials can be imported and become
assets within 3Designer.

EXTENSIONS

Graphic user interface

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3Designer

3Designer offers 3rd party plugins including; Line

Graphs and advanced geometry.

DIAGRAM - 3Designer

3Designer

FEATURES

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01

SD, HD, UltraHD, 16k and Stereo3D formats are supported

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Dynamic data and export connections allow 3Designer scenes to integrate with external
databases for rapid data updates such as stock, weather, etc

02

Simple and intuitive user interface

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Template sharing between multiple workstations for efficient workflow

03

Unlimited number of layers in the scene

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Importing capabilities for 3D objects, textures, flip books and animations from modelling
software such as 3D Studio Max, Maya and Softimage

04

Direct interface with Photoshop and other compositing applications

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3Designer export plugin for After Effects

05

Windows-based application with local preview

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Enables various text manipulations, such as multi-line texts, shrink to fit alignment,
justifications, animation effects and more

06

Unlimited undo and redo allow quick and easy corrections

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Interactive capabilities, such as tap, drag, etc can easily be added to any scene without
programming

07

Sophisticated asset strip management that allows access to assets such as primitives,
fonts, textures, complex objects and more

17

Built-in physics engine gives interactive objects properties like inertia, mass friction etc,
so that they move naturally when interacted with

08

Mathematical functions for automatic calculation of % and other maths operations. Suited
for heavy and rapidly changing statistics such as election information

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Triggers allow complex logic to be introduced to the scene without using any scripting

09

Multiple object editors provide simple control of all objects attributes such as layers,
camera, light, transformation, materials, textures and more

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Includes various shaders such as bump mapping, defocus, displacement mapping and
real-time video effects shaders as well as object and layer blending modes

10

Intuitive animation window provides automatic key-frame and animation rigging with
curves

20

Render Scene elements as textures inside other scenes and layers opens up possibility
of complex DVE moves

3Designer

ABOUT ORAD

CUSTOMER SERVICE

Orad Hi-Tec Systems is a world-leading provider

of real-time 3D broadcast graphic, video server,
and media asset management solutions, including
news, channel branding, sports production and
enhancement, elections and special events, virtual
studios, and virtual advertisement. Orads compelling
solutions streamline production workflow, enhance
viewer experience, and improve production value.
Founded in 1993, Orad is a public company listed on
the Frankfurt Stock Exchange (OHT).

Orads professional support offering covers every

stage of a solutions lifecycle: from initial training,
maintenance, upgrades, and more.

For more information:

Ongoing software updates and visits

In order to keep you on air 24/7, Orad provides
continuous software updates.

Fast and reliable support response

Orads support team prides itself on its fast and
reliable response, offering 24/7 dedicated support.

For more about Orads customer services:

www.orad.tv

www.orad.tv/support/support-programs

info@orad.tv

support@orad.tv

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3Designer