Live with it

https://www.youtube.com/watch?v=0tteHhYh9rU
Structures: form, e.g. realist narrative, antirealist narrative,

Codes and conventions (camera angle,

shot, iconography, editing, lighting, sound,
music); computer graphics; special effects
(SFX)

Techniques: hidden and overt messages;

emotional responses or association, e.g.
solution to a problem, fear, concern,
compassion, self-perception,
Characteristics of products or services:
benefits offered; advantages over other
similar products; unique selling proposition
(USP); lifestyle appeal; brand identity
Regulation: Advertising Standards Authority
(ASA); Ofcom
Audience information: audience
measurement panels; ratings; face-to-face
interviews; focus groups; questionnaires;

Live With it is an example of an anti-realist advert. It doesnt identify as

realistic. It also uses binary opposites, including, young and old, dead
and alive, and real life vs. inner life/conscience. The narrative is linear
and in chronological order, starting from the man waking up in the
morning, going to work and going to bed at night. The advert is
repetitive, with the dead child appearing in each scene, meant to show
how much guilt and sadness the man feels each day. There is also no
new equilibrium; the story is unresolved, probably meant to represent
how the guilt will never leave you.
The advert uses low-key lighting to create shadows to create a feeling of
misery. The advert also uses natural lighting to create realism. The cuts
between shots are always very abrupt. Only non-diegetic sound is used.
When the man is in his bathroom the camera cuts to a high angle,
showing the mise-en-scene. Nothing appears to be out of the ordinary,
except the dead boy. When the man is in the office an extreme long shot
in order to show all the other people in the office. The dead boy is on the
floor, but no one else notices, indicating that we are seeing the world
through the mans mind. This is also the case during the scenes when
the man is walking through the park and sitting on the bus.
The message is overt, as it is shown at the end of the advert: Kill your
speed, or live with it. The message is clear; it creates an emotional
response, generates fear and makes you empathise with the man.
It is a public service advert. It is from the organisation Think! which
aims to reduce traffic-related accidents. They are a well-known charity
and the advert was spread around very quickly.
Because of its disturbing message, the advert was shown after the
watershed.

programme profiles; Broadcasters

Audience Research Board (BARB);
television research agencies
Audience classification: Standard
Occupational Classification;
psychographics; geodemographics; by age;
by gender
Sources of information: rates cards;
advertisers information packs; research
agency websites

http://think.direct.gov.uk
The advert has a large target audience, mainly adult and experienced
drivers of both genders. Other examples include individualists and
hedonists.