Web 2.

0
Library 1.5/2.0
Staff Training

Pam Alger
MCLS
2008
 User Types
• Omnivore – 8%
• Connector – 7%
• Lackluster Veteran – 8%
• Productivity Enhancer – 8%
• Mobile Centric – 10%
• Connected but Hassled – 9%
• Inexperienced Experimenters – 8%
• Light but Satisfied – 15%
• Indifferents – 11%
• Off the Net – 15%
What Kind of User are You?
 Things to Think About During this
Training
• How do we attract and provide service to
these different kinds of users?
– What services could we give them?
• How do we help our libraries provide
service?
• What does this mean for library
service/system services?
• What do you think the different
expectations are?
What is Web 2.0??
 Creativity
Writerly
Flexible Artgonia
Constant Beta
Tags/Folksonomies vimeo
Del.icio.us YouTube
Wikis
Attitude Wikipedia
wikispaces
wikidot
Tools/Applications Many to Many PBwiki
Flickr
Google
eBay Collaboration
LibraryThing

Communication Social Networking

Blogs MySpace
Blogspot/Blogger
Web 2.0 FaceBook
wordpress LinkedIn Fast and Cheap
MeetUp Modular

Democracy RSS
PermaLinks
User Centric Web Applications Work Like Desktop Bloglines
AJ AX
Google Documents
Zoho Show
 A re t
a t ou
Th d Ab s
eas un ean
Id o
e Ar ll M
o m ng t A
S ati t I
l o ha
F W

Library 2.0
 User Centric
• Reach Out to New Users
• Give Service to Current Users
• User Participation
– Creating and Evaluating Services
– Creating New Content
Use New Technology and Systems
• Respond rapidly to change
• Be more flexible
• Provide anywhere/anytime service
– Patron decides what and where
• Increase usability of technology and
resources
• Interactive
 And . . . .
• Promote Collaboration
– Staff with staff
– Staff with patrons
– Patrons with patrons (?)
• Doesn’t get mentioned too much but . . .
And, finally, Pam’s notion
Type
Library 1.0 Library 1.5 Library 2.0+

Element
Characteristic Warehouse Gateway Everywhere
Ownership Top down Top down but with Bottom up, user driven
collaboration
Subject Expert Librarian Librarian/User User
Access Controlled, onsite Controlled/Facilitated, Anywhere/Anytime,
onsite and online user tagging
Increasing anywhere
service
Librarian Role Expert/Gatekeeper Facilitator Colleague

Delivery In-house, paper, Mixture of paper, Online, streaming

media media and online media, podcast, mobile
Beginning of new access
modes of access
User No or limited Internet Mixture of types Heavy Internet Users
use
Who Uses the Library
Generational Wave of Computer
Use

10 years (2013), there will be 2.5 times as many

adults who range from 65 to 74 years old using
computers as there are today (2003)

A Research Report Commissioned by Microsoft Corporation and

Conducted by Forrester Research, Inc., in 2003
http://www.microsoft.com/enable/research/phase1.aspx
 Web 2.0
• Blogs • RSS
• Wikis • Google Documents
• Texting/IM/Twittering • Social Bookmarking
• Social Networking
 Blogs
• Why Blog
– It’s free
– It’s easy
• WYSIWYG (What you see is what you get . . .
pronounced WIZ-ee-wig) editing
– It doesn’t get rejected by SPAM filters
– No problem with attachments being filtered
out
– It can start a conversation
 Before Starting a Blog
• Who is your audience
• What is the purpose of the blog
• How often will you update
• Who will be responsible
• How will you maintain if (s)he leaves
 Blogging and Systems
• Central Jersey Regional Library Cooperative
– Largely an announcement board. No
interactivity.
– http://www.cjrlc.org/blog/index.php
• South Jersey Regional Library Cooperative
– http://sjrlc.typepad.com/
• Northern Lights Library Network (Minnesota)
– http://northerninsights.wordpress.com/
 Is there any blogging that
Systems can do that is directed
to the public?
 Blogs are Easy to Set Up . . .
harder to maintain
Create your own blog:
http://www.blogspot.com

If you no longer are keeping up your

Blog – DELETE IT!
http://www.crpl.blogspot.com/TeenCafe/
 Wikis Introduction
• Wisdom of Crowds
• Collaborative website that can be edited
by anyone with access
• Purest allows anyone to read, post, edit
• Some Wikis use Wiki Markup Language
(not standardized)
– http://
en.wikipedia.org/wiki/Wikipedia:How_to_edit_a_pa
 3 Major Wiki Programs used by
Libraries
• MediaWiki
– Used by Wikipedia
– Software that must be housed on your server
– Uses Wiki Markup Language
– Can decide who may edit and post
– http://www.palsnet.info/refwiki/index.php?title=
Main_Page
– http://www.library.ohiou.edu/subjects/bizwiki/index
 More Wikis
• PB Wiki
– Free and hosted
– Can make private
• If you want everyone to see but only certain people
to be able to edit, will need paid subscription
– Some WYSIWYG editing but still need to do
some programming for some items
– Designed for schools
– http://cjrlcgames.pbwiki.com/
 And One More
• Wet Paint Wiki
– Free and hosted
– Unlimited storage and bandwidth
– Easiest to use
– Can give varying levels of permissions
– Has Google advertising
– http://wiki.piercecountylibrary.org/?t=anon
– http://mlsreference.wetpaint.com/?t=anon
– http://pingnews.wetpaint.com/page/Reference+%26+Reso
Is there any way that Systems
can use Wikis with the
public/with member libraries?
 RSS
• Really Simple Syndication
– Allows you to subscribe and get information
when there is a change
– Need an RSS reader to decipher the feed
– IE 7.x and Firefox have built in RSS readers
 Use RSS to
• Follow blogs and newsites
– www.bloglines.com
• Display RSS feed on your website or blog
– www.ylpl.lib.ca.us
• Create your own materials and distribute via
RSS
– http://denverlibrary.org/news/dplnews/about_rss.html
– http://search.tacomapubliclibrary.org/rss/rss.asp
 Bloglines
• Open a Bloglines account
• Verify your Bloglines account
• Put your email address and password
onto the worksheet in your manual
• When you return to your desk, add the
Bloglines subscription link to your toolbar
Could questions of the week be
done as an RSS feed?
 IM, Texting and Twittering
• Similar technologies to send short messages.
– IM and Texting are real time and interactive – IM
primarily on computers; Texting primarily on cell
phones
• Twittering is sometimes called “microblogging”
(140 characters) but has more in common with
IM and Texting than blogging
– Not necessarily immediately interactive like blogs
– Updates delivered web, cell, IM, RSS or email
 txtN & IM hav thR own lngwij
• You may not want to use it all but you
might want to use some of the phrases
– http://www.netlingo.com/emailsh.cfm
• Want to translate a message into
Netlingo?
– http://transl8it.com/
– The Economist article on transl8it.com

letz cht
 Instant Messaging
• IM is what kids do
• Meebo lets you do IM on your browser
– www.meebo.com
– You need to have accounts with each IM
provider
– You don’t get the bell warning
• Most common use in libraries – virtual
reference
 IM and Libraries
• The Spartanburg Public Library uses meebo
widgets* on it’s website
– http://www.infodepot.org/zUsing/AskLibIM.asp
• *a widget is a graphic interface (GUI) and code that allow a
third party program to be imbedded
• The St. Charles Library offers access to 3 of the
major IM programs (AOL, Yahoo and MSN.
– http://www.stcharleslibrary.org/247ref/im_us.htm
• A best practices website:
– http://www.libsuccess.org/index.php?title=
Online_Reference
 Texting and Libraries
• Some libraries are offering text message
reminders:
– http://www.lawrence.com/events/ongoing/17893/smsr
eminder/
• Library Elf offers patrons warnings before books
are overdue, overdue alerts, library hold alerts.
This is a third party company. A number of
California Libraries are participating:
– http://www.libraryelf.com/Libraries.aspx
 Texting with Computers
• Corporate texting from web interface
– http://
www.upsidewireless.com/corporate_solutions.htm
• Personal solution – need to register
incoming phone numbers - http://
www.ipipi.com/
• Doesn’t use the Internet – uses blue tooth
connectivity between pc and mobile
– http://www.h-sms.com/
 Twittering
• Business week has a good intro to
Twittering
– http://images.businessweek.com/ss/08/05/0515_tw

• Twittering Libraries
– http://twitter.com/Cleveland_PL
– http://twitter.com/askusnow
– http://twitter.com/daveyp
What could Twitter be used for by
Systems?
 Collaboration
• Google Documents – Using AJAX
– http://www.google.com
– Click More/Documents
• Slide Share
– http://www.slideshare.net/
• Share Documents
– http://www.scribd.com
 The Wisdom of Crowds?
Tags, Tag Clouds and Social
Bookmarking
 Tags and Tag Clouds
• Tags
– Metadata that is associated with an object.
– Individuals choose the key words/not standardized
– Groups can sway the choice of tags used
• Tags are used to produce tag clouds
– Typically the most often used tag will be the largest
– http://tagcloud.oclc.org/tagcloud/TagCloudDemo
– http://cloud.clusty.com/
 Social Bookmarking
• Del.icio.us (.us is the top level domain
name for United States)
– You can add your bookmarks/favorites and
then tag each of them
– Bookmarks can be private or public
– http://del.icio.us
 How to Share Bookmarks
• If you want to share bookmarks with
your patrons
– Load bookmarks
– Tag
– Make public
– Get the URL for just the one tag that you want
– Post the URL http://del.icio.us/pcta/lib2.0
 Public Libraries and Del.icio.us

• The San Mateo Public Library - They have chosen to

use dewey decimal classification as their tags
– http://del.icio.us/SanMateoLibrary
• Lansing Public Library used many tags, their list is better
viewed in the cloud format.
– http://del.icio.us/lansingpubliclibrary
– http://del.icio.us/lansingpubliclibrary?settagview=cloud
• Thunder Bay has put its links on its library page.
– The user can go directly to the del.icio.us page with links on the
chosen subject
– They also have more traditional Webliographies
– http://www.tbpl.ca/internal.asp?id=283&cid=333
 Which Thunderbay option do
you prefer?
Which do you think users would
prefer?
 Social Networking
• Promotes the establishment of
communities around similar interests
– Not new
– Earliest days of the Internet (long before the
advent of the WWW) - Bulletin Boards
– Now more options and flashier technology.
• Do YA’s really want you there?
 Social Network Sites
• MySpace http://www.myspace.com
• Facebook http://www.facebook.com
• Linked In http://www.linkedin.com
• MeetUp.com http://www.meetup.com
• Yahoo groups and Google groups
• Ning http://www.ning.com
 Libraries on Social Networks
• List of Teenspaces on myspace
– http://www.libsuccess.org/index.php?title
=MySpace_%26_Teens
• Nashua Public Library (using myspace TV)
– http://profile.myspace.com/index.cfm?fuseaction=
user.viewprofile&friendid=66862858
• Briarcliff Manor Public Library
– http://profile.myspace.com/index.cfm?fuseaction=
user.viewprofile&friendID=111362832
– Note that author offered online book discussions
 Practice Ning

http://mclslib20.ning.com/

I will send you an invitation after this training

 What About Second Life
• Uses lots of resources
• Often has updates to download
• A little “clunky”
• But see for yourself on this You Tube
video
– http://www.youtube.com/watch?v
=jTQkzfz5osQ