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  • ON UTZ Ortfolio: P T C S W, LTD. (SWL)

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    jonsutz
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    This document provides a summary of a marketing project titled "SWL-7 Marketing" for Softwind Ltd. (SWL) to create computer animation designs for training and marketing presentations of their new windmill, the SWL-7. The animations would illustrate how the SWL-7 works and why it is superior, as well as serve as the basis for easy-to-understand training presentations for third-world workers. A new corporate logo and animation were also developed. Storyboards are now being used in SWL's investment programs and excerpt animations have been shown worldwide to governments and industrialists.

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    SOFTWIND Presentation

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    This document provides a summary of a marketing project titled "SWL-7 Marketing" for Softwind Ltd. (SWL) to create computer animation designs for training and marketing presentations of their new windmill, the SWL-7. The animations would illustrate how the SWL-7 works and why it is superior, as well as serve as the basis for easy-to-understand training presentations for third-world workers. A new corporate logo and animation were also developed. Storyboards are now being used in SWL's investment programs and excerpt animations have been shown worldwide to governments and industrialists.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    326 views18 pages

    ON UTZ Ortfolio: P T C S W, LTD. (SWL)

    Uploaded by

    jonsutz
    This document provides a summary of a marketing project titled "SWL-7 Marketing" for Softwind Ltd. (SWL) to create computer animation designs for training and marketing presentations of their new windmill, the SWL-7. The animations would illustrate how the SWL-7 works and why it is superior, as well as serve as the basis for easy-to-understand training presentations for third-world workers. A new corporate logo and animation were also developed. Storyboards are now being used in SWL's investment programs and excerpt animations have been shown worldwide to governments and industrialists.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 18

    JON SUTZ PORTFOLIO

    PROJECT TITLE: "SWL-7 MARKETING"


    CLIENT: SOFTWIND, LTD. (SWL)
    DESCRIPTION: Computer animation designs for training & marketing presentations

    PURPOSE: SWL is a renewable-energy technology engineering firm, that had


    developed a new type of water-pumping windmill (the SWL-7), which
    possessed extraordinary performance characteristics. As part of its
    preparation for a global marketing program, SWL wished to prepare
    a video and laserdisk presentation, that would:
    Illustrate how the SWL-7 works, and why it is vastly superior
    to every other water pumping system
    Serve as the basis from which training presentations could be
    developed, that would profile the assembly and installation of
    the SWL-7, in a format that third-world, low-literacy workers
    can understand & retain
    SWL also wished to develop a new corporate logo and logo
    animation sequence.

    FEATURES: Detailed exploded views of windmill components coming together,


    in computer-modeled environment
    Multi-windowed dynamic analysis of unique furling system (which
    turns unit out of high-speed winds)
    Cut-away visualization describing how underground pump draws
    water from table, lifts it to surface

    RESULTS: Storyboard is now being used as part of SWL's investment


    acquisition program
    Excerpt animation (on Demo Reel) and digital stills have been
    shown to governments and industrialists throughout the world
    “The animation storyboards and key visualizations you
    designed were exactly what we needed… (W)e can't wait to see
    them 'brought to life' under your direction.” – William Welch, Vice
    President, Development

    JON SUTZ FUNCTIONS: Creative consulting


    Production planning
    Research
    Script writing
    Storyboard and logo design

    PRODUCED BY: Jon Sutz Design; Animation excerpts by Rainbow Technology Group

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