The Smart Phone got

Smarter!!
Samsung Omnia Lite: A Snapshot
Product Concept
Simple All-
rounder
Key Sales Point!!
Windows Mobile 6.5 Professional
MS Exchange Push Email, A-GPS, 3G, Wi-Fi &
DLNA
MS Office Document Viewer & Editor
800 MHz Processor / 1500mAh Battery
• Quad Band / HSDPA 3.6Mbps • Camera: 3.0 Megapixel with Smile Shot
• 850/900/1800/1900 + 900/2100 MHz • Video Editor / DivX Video Player
• Dimension : 107 x 51.8 x 12.9 mm • Windows Mobile 6.5 Professional
• Display : 3” WQVGA 65k TFT • MS Exchange / IBM Lotus Notes Traveler
• Battery: 1500 mAH • Touch Wiz 2.0
• Talk time: Up to 10 hrs / 6.5 Hrs (2G /3G) • Opera Browser 9.5
• Memory: 250 MB Internal • Business Card Reader
• Expendable up to 32 GB •  One Finger Zoom
• Mobile Tracker • Windows Media Player 10
• Free 2GB Card / Leather Pouch / Stylus • Stereo FM Radio / Task Switcher
Competition Benchmarking
Omnia Lite HTC Touch 3G
 Design

 Network HSDPA 3.6Mbps HSDPA 7.2Mbps

Dimension 107x51.8x12.9mm 102 x 53.6 x 14.5 mm
 Display 3.0" WQVGA 65K 2.8" QVGA 65K
 OS WM 6.5 Professional WM6.1 Professional
CPU 800MHz 528 MHz
 Battery 1500mAh 1100mAh
Browser Opera 9.5 Web Browser, Internet Internet Explorer Mobile
Explorer Mobile
Push Email MS Exchange, IBM Lotus MS Exchange
Video Multi codec support (including Dvix, Only WMA
Xvid)
 Camera 3MP 3MP
 Memory 250MB + MicroSD(32GB) 256MB + MicroSD
 Wi-Fi O O
 Navigation AGPS AGPS
Accelerometer O O
UI Touch Wiz 2.0 Touch Flo
Target Customer & Key
Needs

Demograph
• Age : 20s ics
to Late 30s
• Gender : Neutral
• Income : Above average
• Target : Office workers, Self-employed
Students Key
Attributes
• Mobile Connectivity and email are
important
• Want to enjoy multimedia
entertainment and is style conscious
too
• Works hard-Plays hard
Product Positioning
Advanced UI
(Widget & Simple 3D UI)

All-in-one
Internet only (Rich in
focused multimedia,
Push email,
internet, and biz
tools)

HTC
Touch 3G

Average UI
Communication Concept

Simple All-
rounder
Key Benefit :
Omnia Lite offers easy interface with
Reasons toof
full support Believe
multimedia, internet,
and business
• Touch Wiz 2.0features
UI is simple, graphically
rich, and
finger-friendly
• Multi codec support offers easy access to
high quality
videos experience
• Opera 9.5 provides fast and PC-like
browsing
• MS exchange and IBM Lotus support
provide
immediate access to multiple email
accounts all time
 Sales Point– Windows Mobile 6.5 Professional
dows Mobile offers simple user friendly PC Environment

Windows Mobile 6.5 Pro Edge

• Push Email – MS Exchange Server Push Email
• True Mobile Office – Mail on the GO with Attachment
– View, Edit MS Word, MS Excel and PowerPoint, PDF files( View Only).
• Seamless Sync between PC and Mobile through MS Active Sync
• Open OS – Loads of third party applications/ games
• Windows Live Services – MSN Live Messenger, Live Hotmail…
 Sales Proposition – Push E mail at ZERO Cost!!!

Direct Competition
Rcom GSM & Samsung
To Blackberry’s Biz Mobility plan
bring you the
allowing unlimited access to
ultimate mobility solution
Push Email & SNS

Customer Benefit
The presence of Active Sync (Windows
Exchange + IBM Lotus Notes) and SNS
sites as default widget on the Samsung
Omnia Lite clubbed with a free GPRS
plan from Rcom allows customer to go
live on Push Email and social
networking connectivity at no Additional
cost!
 Sales Point - Complete Mobile Office

Full Microsoft Office Suite--Word, Excel, PowerPoint

(view only) and Outlook— let you view and edit
documents anytime, anywhere
Calendar with finger friendly UI and special Agenda
View lets you keep track of your important events

Customer Benefit
Busy professionals will appreciate the
ability to stay productive even on the
go, with Microsoft Office. Users will
appreciate how easy it is to maintain
their calendar and keep track of
important events with just a quick touch
of a finger.
 Sales Point - Optimal Internet Browsing

pera Browser lets you browse the net 2.5 times

Opera
aster than Internet Mobile Explorer
ne-finger Zoom enlarges or minimizes web pages
One-finger
with just a thumb
ab browsing lets you open multiple tabs in a
ingle window for more efficient multitasking
istory and bookmarks lets you more easily
nd all your favorite websites
ind
SPDA 3.6 Mbps and Wi-Fi connectivity provides
ast, far-reaching internet connectivity

Customer Benefit
Users will enjoy the swiftness of
browsing their favorite web pages with
Opera. With 3.6 HSPDA connectivity
users can load documents, songs,
photos and more in seconds. With Wi-
Fi connectivity, users can hook up at
Internet Hot Spots for more frequent
on-the-go browsing. Also, users will
love the convenience of connecting to
instant messaging and SNS, with just
Sales Point – Customizable Widgets
• Online widgets can be added for complete UI
customization and quick, easy information
access
• Download more than 80 widgets from
Samsung Widget
Gallery
• Online widgets Accu Weather, CNN, BBC,
Yahoo Finance
and Yahoo and Google Search, come
preinstalled
• Offline widgets include digital clock,
shortcuts, wireless
Customer
manager, memoBenefit
and more
Omnia Lite’s online and offline widgets
provide a user experience that’s
customized, fast and fun. With online
widgets, just a quick touch of the icon
gives you instant access to all your favorite
online content. Omnia Lite comes
preinstalled with weather, news, search
and stock online widgets. Users can also
choose from more than 80 online widgets
from the Samsung Widget Gallery.
 Sales Point – Customer friendly UI

Finger-friendly UI lets you click through the menu

without the need for a stylus
ntuitive, graphically rich Touch Wiz 2.0 UI makes
Intuitive,
navigating between features easy and fun
Embedded UI (replaces Smartphone complicated UI)
provides a simpler touch experience
One-touch access to main features makes UI especially
suitable for savvy users

Customer Benefit
Users will appreciate having access to the
Windows platform without the complicated
smartphone UI. With finger-friendly Touch
Wiz 2.0 users can effortlessly navigate
through their favorite features without the
use of a stylus. One-touch access to main
features is particularly suitable for savvy
users.
 Sales Point - Powerful Multimedia

With DivX and Xvid support there's no need to

convert files
Wide ranging compatibility plays MPEG4, H.263,
H.264, DivX and Xvid files
3MP AF camera with Smile shot
3D photo album with One-finger Zoom (10x)
allows you to view stunning shots with ease
DLNA lets you wirelessly send and receive media
to and from your TV

Customer Benefit
Users will be impressed with the wide
range of powerful multimedia
features, all in such an easy to use
handset. With DivX and Xvid support,
users don’t have to worry about
converting files. With DLNA, users
can wirelessly send and receive
media to other DLNA-enabled devices
for maximum viewing flexibility. The
3MP camera and 3D photo album
makes browsing through photos easy
and fun.
Sales Point - Optimized Email
• Push email with Microsoft Exchange and
IBM Lotus
NoteTraveler support automatically
updates email
• User-friendly, touch-optimized inbox lets
you check
and access emails without a stylus
• Simplified, well-organized inbox makes
email even
more convenient
Customer Benefit
Users will appreciate the superior
convenience of push email and the
improved inbox design. With push
email’s automatic updates, users
can more easily check and access
emails, to stay on top of important
communications. With the
improved, touch-optimized inbox,
users will enjoy fast, effortless
email, with just the touch of a
finger.
Sales Talk – 3minutes
Easy UI & Widgets •Demonstrate Push Email
how push
• Explain how easy it is to email
customize the UI using automatically updates
widgets email
• Explain how the embedded • Explain that push email
Touch Wiz UI improves supports
upon Microsoft Exchange and
complicated smartphone UI IBM
• Show how easy it is to use Lotus Notes
the Touch Wiz 2.0 UI to • Demonstrate the simpler,
navigate between different well-organized inbox
features

Browse Work & Play

• Explain that the Opera browser is • Show how easy it is to view and
2.5 times edit documents with Microsoft
faster than Internet Explorer
Office
• Show how One-finger zoom,
tab browsing, history and
• Explain that there is no need
book marks make it to convert files for video player
easier to browse through
• Demonstrate the 3MP camera
web sites and 3D photo album
• Explain can you access the
Internet at hot spots
Accessories

• Basic Package
Contents

Standard Travel Stereo PC Data Link Free Premium

Battery Adaptor Headset Kit MicroSD Leather
(2GB) Case

• Optional Contents

Bluetooth Bluetooth Stereo

Car Charger Headset Kit Headset Kit
WEP 350 (SBH500)
Detailed Product Specifications
• Network • Memory
- GSM Quad band / HSDPA 3.6Mbps - 250MB + Micro SD (up to 32GB)

(850/900/1800/1900MHz + • Connectivity
900/2100MHz) - Bluetooth v2.0 + EDR
- USB 2.0
• Dimension - Wi-Fi 802.11 b/g
- 107x51.8x12.9mm
• Browser
• Display - Opera Browser 9.5
- 3.0" WQVGA 65K TFT
• Push E-mail
• OS - MS Exchange, IBM Lotus Notes
- Windows Mobile 6.5 Traveler
Professional
• PIM
•Camera - Calendar, scheduler, to do list, world
- 3.0 MP AF Camera time,
- Smile, Mosaic, Panorama, alarm, currency converter, calculator,
Continuous memo,
stop watch, vCard, vCalendar, BCR,
• Music Document
- Windows Media Player 10 viewer
(WMA, MP3, AAC, AAC+, eAAC+,
MIDI, •Battery (Standard) Li-ion,
AMR, MMF, WAV) 1500mAh

• Video • FM Radio