Professional Documents
Culture Documents
Smarter!!
Samsung Omnia Lite: A Snapshot
Product Concept
Simple All-
rounder
Key Sales Point!!
Windows Mobile 6.5 Professional
MS Exchange Push Email, A-GPS, 3G, Wi-Fi &
DLNA
MS Office Document Viewer & Editor
800 MHz Processor / 1500mAh Battery
• Quad Band / HSDPA 3.6Mbps • Camera: 3.0 Megapixel with Smile Shot
• 850/900/1800/1900 + 900/2100 MHz • Video Editor / DivX Video Player
• Dimension : 107 x 51.8 x 12.9 mm • Windows Mobile 6.5 Professional
• Display : 3” WQVGA 65k TFT • MS Exchange / IBM Lotus Notes Traveler
• Battery: 1500 mAH • Touch Wiz 2.0
• Talk time: Up to 10 hrs / 6.5 Hrs (2G /3G) • Opera Browser 9.5
• Memory: 250 MB Internal • Business Card Reader
• Expendable up to 32 GB • One Finger Zoom
• Mobile Tracker • Windows Media Player 10
• Free 2GB Card / Leather Pouch / Stylus • Stereo FM Radio / Task Switcher
Competition Benchmarking
Omnia Lite HTC Touch 3G
Design
Demograph
• Age : 20s ics
to Late 30s
• Gender : Neutral
• Income : Above average
• Target : Office workers, Self-employed
Students Key
Attributes
• Mobile Connectivity and email are
important
• Want to enjoy multimedia
entertainment and is style conscious
too
• Works hard-Plays hard
Product Positioning
Advanced UI
(Widget & Simple 3D UI)
All-in-one
Internet only (Rich in
focused multimedia,
Push email,
internet, and biz
tools)
HTC
Touch 3G
Average UI
Communication Concept
Simple All-
rounder
Key Benefit :
Omnia Lite offers easy interface with
Reasons toof
full support Believe
multimedia, internet,
and business
• Touch Wiz 2.0features
UI is simple, graphically
rich, and
finger-friendly
• Multi codec support offers easy access to
high quality
videos experience
• Opera 9.5 provides fast and PC-like
browsing
• MS exchange and IBM Lotus support
provide
immediate access to multiple email
accounts all time
Sales Point– Windows Mobile 6.5 Professional
dows Mobile offers simple user friendly PC Environment
Direct Competition
Rcom GSM & Samsung
To Blackberry’s Biz Mobility plan
bring you the
allowing unlimited access to
ultimate mobility solution
Push Email & SNS
Customer Benefit
The presence of Active Sync (Windows
Exchange + IBM Lotus Notes) and SNS
sites as default widget on the Samsung
Omnia Lite clubbed with a free GPRS
plan from Rcom allows customer to go
live on Push Email and social
networking connectivity at no Additional
cost!
Sales Point - Complete Mobile Office
Customer Benefit
Busy professionals will appreciate the
ability to stay productive even on the
go, with Microsoft Office. Users will
appreciate how easy it is to maintain
their calendar and keep track of
important events with just a quick touch
of a finger.
Sales Point - Optimal Internet Browsing
Customer Benefit
Users will enjoy the swiftness of
browsing their favorite web pages with
Opera. With 3.6 HSPDA connectivity
users can load documents, songs,
photos and more in seconds. With Wi-
Fi connectivity, users can hook up at
Internet Hot Spots for more frequent
on-the-go browsing. Also, users will
love the convenience of connecting to
instant messaging and SNS, with just
Sales Point – Customizable Widgets
• Online widgets can be added for complete UI
customization and quick, easy information
access
• Download more than 80 widgets from
Samsung Widget
Gallery
• Online widgets Accu Weather, CNN, BBC,
Yahoo Finance
and Yahoo and Google Search, come
preinstalled
• Offline widgets include digital clock,
shortcuts, wireless
Customer
manager, memoBenefit
and more
Omnia Lite’s online and offline widgets
provide a user experience that’s
customized, fast and fun. With online
widgets, just a quick touch of the icon
gives you instant access to all your favorite
online content. Omnia Lite comes
preinstalled with weather, news, search
and stock online widgets. Users can also
choose from more than 80 online widgets
from the Samsung Widget Gallery.
Sales Point – Customer friendly UI
Customer Benefit
Users will appreciate having access to the
Windows platform without the complicated
smartphone UI. With finger-friendly Touch
Wiz 2.0 users can effortlessly navigate
through their favorite features without the
use of a stylus. One-touch access to main
features is particularly suitable for savvy
users.
Sales Point - Powerful Multimedia
Customer Benefit
Users will be impressed with the wide
range of powerful multimedia
features, all in such an easy to use
handset. With DivX and Xvid support,
users don’t have to worry about
converting files. With DLNA, users
can wirelessly send and receive
media to other DLNA-enabled devices
for maximum viewing flexibility. The
3MP camera and 3D photo album
makes browsing through photos easy
and fun.
Sales Point - Optimized Email
• Push email with Microsoft Exchange and
IBM Lotus Customer Benefit
NoteTraveler support automatically Users will appreciate the superior
updates email convenience of push email and the
• User-friendly, touch-optimized inbox lets improved inbox design. With push
you check email’s automatic updates, users
can more easily check and access
and access emails without a stylus emails, to stay on top of important
• Simplified, well-organized inbox makes communications. With the
email even improved, touch-optimized inbox,
more convenient users will enjoy fast, effortless
email, with just the touch of a
finger.
Sales Talk – 3minutes
Easy UI & Widgets •Demonstrate Push Email
how push
• Explain how easy it is to email
customize the UI using automatically updates
widgets email
• Explain how the embedded • Explain that push email
Touch Wiz UI improves supports
upon Microsoft Exchange and
complicated smartphone UI IBM
• Show how easy it is to use Lotus Notes
the Touch Wiz 2.0 UI to • Demonstrate the simpler,
navigate between different well-organized inbox
features
• Basic Package
Contents
• Optional Contents
(850/900/1800/1900MHz + • Connectivity
900/2100MHz) - Bluetooth v2.0 + EDR
- USB 2.0
• Dimension - Wi-Fi 802.11 b/g
- 107x51.8x12.9mm
• Browser
• Display - Opera Browser 9.5
- 3.0" WQVGA 65K TFT
• Push E-mail
• OS - MS Exchange, IBM Lotus Notes
- Windows Mobile 6.5 Traveler
Professional
• PIM
•Camera - Calendar, scheduler, to do list, world
- 3.0 MP AF Camera time,
- Smile, Mosaic, Panorama, alarm, currency converter, calculator,
Continuous memo,
stop watch, vCard, vCalendar, BCR,
• Music Document
- Windows Media Player 10 viewer
(WMA, MP3, AAC, AAC+, eAAC+,
MIDI, •Battery (Standard) Li-ion,
AMR, MMF, WAV) 1500mAh
• Video • FM Radio