MAD. SQ.
MARK’T
at MADISON SQUARE PARK
!"#$%&'()*%('+%"*,-.$/'()0*#,,"11.&'"10*2.$$"&30*4"5"-&30*6'71*1$%880*/.9"*#(7*)'8$*2&.7%,$1*
8&.9*-.,#-*#&$'1#(1*#-.()*5'$/*-.,#-*1"#1.(#-*2&.7%,"0*:("*8..7*#(7*8&""*#,$';'$'"1<
NEW OPENING DATE: SEPTEMBER 25 – OCTOBER 23, 2010
MADISON SQUARE PARK & WORTH SQUARE, MANHATTAN
=.%*#&"*,.&7'#--3*'(;'$"7*$.*#22-3*$.*$/"*+$,-&'.-&+$"/01*#$*
>#7'1.(*?+%#&"*@#&60*.("*.8*A"5*=.&6B1*9.1$*',.(',*#(7*9.1$* “This was a great
2/.$.)/"7*-.,#$'.(1*8#,'()*$/"*!-#$'&.(*C%'-7'()D*E/"*";"($*5'--* experience. We have
8"#$%&"*#*1"-",$'.(*.8*$/"*F"1$*-.,#-*#22#&"-0*#,,"11.&'"10*6'710*
never sold to this area
2"$0*/.9"*G*)'8$*7"1')("&1*#(7*9#6"&1*#1*5"--*#1*:("*8..7*8&.9*
("')/F.&/..7*G*9.F'-"*"1$#F-'1/9"($10*#(7*8&""*2#&6*#,$';'$'"1D before. It was really nice
to see the mix of people
E/"*";"($*5'--*&%(*8&.9*?#$%&7#30*?"2$"9F"&*HI0*$/&.%)/* who shopped with us.
?#$%&7#30*J,$.F"&*HK0*#(7*5'--*'(,-%7"*#*9'L*.8*1/.22'()0*8..7* They appreciated quality
M8&"1/*/#&;"1$*2&.7%,"*#(7*2&.7%,$1*8&.9*8#&91*#1*5"--*#1*8..7* & effort.”
,#&$1*5'$/*2&"2#&"7*1"-",$'.(1*8&.9*(.$#F-"*-.,#-*,/"81N*#(7*8&""*
-Vendor Survey, 2009
";"($1*M-';"*9%1',*#(7*.$/"&*"($"&$#'(9"($N*$.*#$$&#,$*$/"*5'7"1$*
2.11'F-"*#%7'"(,"D
+$,-&'.-&+$"/01*'1*#*2&.)	*.8*E/"*
>#7'1.(*?+%#&"*@#&6*O.(1"&;#(,3*M555D
9#7'1.(1+%#&"2#&6D.&)ND*E/"*";"($*'1*
9#(#)"7*F3*P&F#(*?2#,"0*#*-"#7'()*A"5*
=.&6*.2"&#$.&*.8*/')/Q+%#-'$30*$"92.&#&3*&"$#'-*
1/.51D*R"*1""6*F"$$"&*+%#-'$3*9"&,/#(7'1"*'(*
#--*9#4.&*,#$").&'"1S*.%&*).#-*'(*$/"*1"-",$'.(*
2&.,"11*'1*$.*,&"#$"*#(*%(%1%#-0*"L,'$'()*
2&.7%,$*9'L*8.&*$/"*";"($*,%1$.9"&1D*E/"*
+$,-&'.-&+$"/01&#$*>#7'1.(*?+%#&"*@#&6*
'1*$/"*.(-3*/')/Q"(7*9#&6"$*'(*J,$.F"&*#(7*
5'--*F"*#*.("Q1$.2*7"1$'(#$'.(*8.&*$/"*F"1$*
7"1')("&10*#&$'1#(10*,/"810*&"$#'-"&1*#(7*19#--*
9#(%8#,$%&"&1D*
!"#$%&'($)*
Design
E/"*+$,-&'.-&+$"/21&5'--*F"*,.92&'1"7*.8*P&F#(*
?2#,"T1*1')(#$%&"*5..7"(*#(7*,#(;#1*F..$/1*$/#$*,#(*
F"*:$*.%$*F3*;"(7.&1*#(7*-.,6"7*#$*(')/$D*E/"*$/"9"*.8*
$/"*1/.5*5'--*F"*#%$%9(*5'$/*>#7'1.(*?+%#&"*@#&6*'(*
8%--*8#--*8.-'#)"*#(7*5'$/*#&"#*8#&91*F&'()'()*'(*1"#1.(#-*
2&.7%,"*#(7*7",.&#$'.(1D*E/"*";"($*5'--*F"*#*)&"#$*
)#$/"&'()*2-#,"*8.&*9""$'()0*F&.51'()0*"#$'()*#(7*
1/.22'()<
E/"*";"($T1*2.1'$'.(*#$*$/"*'($"&1",$'.(*.8*!'8$/*U;"(%"0*
C&.#75#30*#(7*HK&7*?$&""$*9#6"1*'$*/')/-3*;'1'F-"*$.*
9#(3*$/.%1#(71*.8*A"5*=.&6"&1S*#8$"&*7#&60*$/"*F..$/1*
)-.5*8&.9*$/"*'($"&'.&*-')/$'()*#(7*#%$%9(*7",.&#$'.(1D
Demographics
>#7'1.(*?+%#&"*@#&6*'1*5'$/'(*.("*F-.,6*.8*$/"*V*E&#'(*
#(7*!0*W*#(7*A0*X0*R*E&#'(1*5'$/*#*,.9F'("7*&'7"&1/'2*
.8*YV0ZZZ*5""67#31*#(7*KZ0ZZZ*.(*?#$%&7#31D*J(*#;Q
"&#)"0*[Z0ZZZ*2".2-"*2#11*$/&.%)/*>#7'1.(*?+%#&"*.(*
#*5""67#3*#(7*KZ0ZZZ*.(*#*5""6"(7*7#3D**E/"*("#&F3*
!-#$'&.(*C%'-7'()*'1*#-1.*9#4.&*1$.2*.(*$/"*$.%&'1$*,'&,%'$D
Merchandise
E/"*+$,-&'.-&+$"/21&8"#$%&"1*#*F&.#7*&#()"*.8*9"&,/#(7'1"*,#$").&'"1*'(,-%7'()*7",.&#$';"*
/.9"0*,/'-7&"(T1*$.31*G*#22#&"-0*1$#$'.(#&30*F..61*G*2&'($10*9"(T1*G*5.9"(T1*#22#&"-0*9"(T1*G*
5.9"(T1*#,,"11.&'"10*4"5"-&30*6'$,/"(0*$#F-"$.20*/.9"*G*)#&7"(*'$"910*2#,6#)"7*,#(73*G*$&"#$10*
1"#1.(#-*2&.7%,"*#(7*2&"2#&"7*8..7*G*F";"&#)"1*$.*F"*"(4.3"7*.(Q1'$"0*#(7*9.&"D*P&F#(*?2#,"*
5'--*1$&',$-3*"(8.&,"*%1"&*,-#%1"1*&")#&7'()*9"&,/#(7'1"*+%#-'$30*,#$").&'"1*#(7*7'12-#3D
P&F#(*?2#,"*&",.)('\"1*$/#$*1/.22"&1*#22&",'#$"*#1*9%,/*'(8.&9#$'.(*#1*2.11'F-"*#F.%$*5/#$*
$/"3*#&"*F%3'()D**R"*#&"*2-"#1"7*$.*,.(;"3*$/"*+%#-'$3*#(7*2&.;"(#(,"*.8*2&.7%,$1*F3*&"+%'&'()*
1')("7*;"(7.&*1$#$"9"($1*&")#&7'()*9#$"&'#-1*#(7*2&.7%,$'.(*'(*.&7"&*$.*2&.9'("($-3*7'12-#3*
'7"($':,#$'.(*139F.-1*.(*9#&6"$*1')(#)"D*
!"#$%&'($)*
Booths!&!Staffing
U--*F..$/1*9%1$*F"*1$#88"7*7%&'()*";"($*/.%&1D*]#,/*
F..$/*'1*#(*'(7"2"(7"($*,.;"&"7*1$&%,$%&"*9"#1%&'()*
#22&.L'9#$"-3*^*8""$*_Z*'(,/"1*5'7"*F3*I*8""$*_Z*'(,/"1*
7""2*F3*Y*8""$*K*'(,/"1*/')/*M9.1$*7.%F-"*F..$/1*#&"*
$5',"*$/"*5'7$/*#(7*/#-8*F..$/10*/#-8*$/"*5'7$/ND*E/"*
Important Dates:
F..$/1*#&"*5#$"&Q&"1'1$#($*5'$/*8&.($*`#21*$/#$*,#(*F"*
,-.1"7*'(*$/"*";"('()1D*E/"*F#,61*#(7*1'7"1*.8*$/"*F..$/1* 06/21: Application due date
/#;"*5..7*5#--1*8.&*5'(7*2&.$",$'.(*#(7*1",%&'$3D*E/"* 07/07: Acceptances and vendor
F..$/*8&.($1*/#;"*#(*.;"&/#()*$.*,&"#$"*#*7&3"&*#(7*9.&"*
agreements sent
,.98.&$#F-"*"(;'&.(9"($*8.&*1/.22"&1D*]#,/*F..$/*5'--*
F"*"+%'22"7*5'$/*#*&#'1"7*5..7"(*`..&0*$%&8*,#&2"$'()0* 08/04: Vendor agreements due
1')(*5'$/*3.%&*,.92#(3*(#9"*#(7*"-",$&',#-*.%$-"$*1$&'2D* back
=.%*5'--*F"*&"12.(1'F-"*8.&*#--*7",.&#$'.(10*8%&('$%&"0*
08/04: Full payment due for
-')/$'()0*#(7*:L$%&"1*'(1'7"*$/"*F..$/*#(7*$/"1"*#&"*
1%F4",$*$.*P&F#(*?2#,"*9#(#)"9"($*#22&.;#-D*@-"#1"* 2009 price
&"9"9F"&*$/#$*'$*5'--*(.$*F"*2.11'F-"*$.*,.92-"$"-3*,.($&.-* 09/01: Full payment due for
$"92"&#$%&"*#(7*9.'1$%&"*,.(7'$'.(1*'(1'7"*$/"*F..$/1D
2010 price
09/23-24: Vendor load-in dates
Promotion 09/25: Market opens
J%&*9#&6"$1*/#;"*F""(*F&.#7,#1$"7*.(*$/"*("51*#(7*
5"#$/"&*1")9"($1*.8*9.1$*.8*$/"*-.,#-*EW*("$5.&61*#(7* 10/23: Market closes
,.;"&"7*F3*!"#$%&'(%)$*%+,-.0*!/$%)$*%+,-.%!"#$00* 10/24: Vendor load-out
12"34%)$*00*)$*%+,-.%&50$-6$-0*7-'5%8(-$$(*#(7*.$/"&*
-.,#-*#(7*5"FQF#1"7*9"7'#D*J%$7..&*1')(#)"0*#-.()*5'$/*
$/"*,.-.&8%-*F..$/1*$/"91"-;"10*#-.()*!'8$/*U;"(%"*9#6"*
$/"*";"($*/#&7*$.*9'11*8.&*#(3.("*$&#;"-'()*'(*-.5"&*>#(Q
/#$$#(D*
Madison Square Park Events
Mad Sq. Music: The Studio Series: 09/25
Mad Sq. Art: 10/01-31
Mad Sq. Music: The Studio Series: 10/02
Mad Sq. Music: The Studio Series: 10/09
Fall Kids Fest 2010: 10/16
!"#$%&'($)*
Dates & Hours
E/"*";"($*5'--*.2"(*?#$%&7#30*?"2$"9F"&*HI0*#(7*,-.1"*?#$%&7#30*J,$.F"&*HK0*
HZ_ZD*];"($*/.%&1*5'--*F"*__aZZ#9*$.*baZZ29*";"&3*7#3D*W"(7.&*1"$Q%2*7#31*5'--*
F"*.(*E/%&17#30*?"2$"9F"&*HK*#(7*!&'7#30*?"2$"9F"&*H[0*8&.9*baZZ#9*$.*IaZZ29D*
];"($*F&"#6Q7.5(*5'--*$#6"*2-#,"*.(*?%(7#30*J,$.F"&*H[0*%($'-*HaZZ29D
Cost
3$"45",7&8644&#*&$#4*&19&1$/*&$,:$%1$;*&9<&4$71&
5*$"07&<**7&6<&<=445&($6,&>*,%*7,$5?&@=;=71&A?&
BCDC-**P($'-*U%)%1$*[0*#*1'()-"*F..$/*,.1$1*cI0^ZZ*8.&*
$/"*"($'&"*2"&'.7S*#*/#-8*F..$/*,.1$1*cK0ZZZD*E/"*,.1$*
2"&*F..$/*#8$"&*U%)%1$*[*5'--*F"*cV0[ZZ*8.&*#*1'()-"*#(7*
cK0KZZ*8.&*#*/#-8D**A.(Q2&.:$1*&","';"*#*_Zd*7'1,.%($D*e8*
3.%*5.%-7*-'6"*$.*,/..1"*3.%&*F..$/*-.,#$'.(0*$/"&"*'1*#(*
.2$'.(#-*2-#,"9"($*8""*.8*cIZZD
Security
E/"*";"($*5'--*F"*,-.1"7*#8$"&*/.%&1*#(7*1",%&'$3*5'--*
2#$&.-*$/"*";"($*#&"#D*e(*#77'$'.(0*$/"*9#&6"$*'1*%(7"&*
H[Q/.%&*;'7".*1%&;"'--#(,"D
Submissions
@((46)$169%7&$"*&,=*&EFCC(G&9%&+9%,$5?&H=%*&BD?&BCDC-**?%F9'11'.(1*9%1$*F"*
#,,.92#('"7*F3*#(7*#*7"2.1'$*.8*cH0IZZ*M,"&$':"7*,/",6*.&*9.("3*.&7"&N*2#3#F-"*$.*!"#$%&
'($)*&I94,6%;7&J%)-*?/.%-7*3.%&*1%F9'11'.(*F"*#,,"2$"70*$/"*7"2.1'$*5'--*F"*#22-'"7*$.*$/"*
F..$/*8""D*?/.%-7*3.%&*1%F9'11'.(*F"*7"('"70*3.%&*7"2.1'$*5'--*F"*&"$%&("7*$.*3.%D*K916L)$169%7&
9<&$))*(1$%)*&6%19&1M*&G$"/*1&8644&#*&7*%1&9=1&9%&>*,%*7,$5?&H=45&N?&BCDC-*
O%)*&$))*(1*,?&($5G*%1&8644&#*&,=*&6%&<=44&9%&@=;=71&A&6%&9",*"&19&7*)="*&1M*&498*"ϟM&
<**-&&P6%$4&($5G*%1&<9"&$44&<**7&8644&#*&,=*&9%&>*,%*7,$5?&'*(1*G#*"&D?&BCDC-**?%F9'11'.(1*
9%1$*'(,-%7"*#*,.92#(3*7"1,&'2$'.(S*/.5*#(7*5/"&"*3.%*2&.7%,$1*#&"*9#7"S*,.-.&*'9#)"1*.8*#--*
2&.2.1"7*2&.7%,$1S*#(7*#*,-"#&*7"$#'-"7*'9#)"*.8*3.%&*2&.2.1"7*7'12-#3D*?#92-"*2&.7%,$1*#&"*
(.$*&"+%'&"7*#(7*5'--*(.$*F"*&"$%&("7D*U*1%F9'11'.(*$.*$/"*+$,-&'.-&+$"/21*7."1*(.$*)%#&#($""*
#,,"2$#(,"D*@-"#1"*1"(7*3.%&*,.92-"$"7*1%F9'11'.(*$.a
!"#$%&'($)*&I94,6%;7&J%)-
Q&>*71&DA1M&'1"**1?&B%,&P499"
K*8&R9"/?&KR&DCCDD
S*4F&TBDBU&EBVWVBQB&P$XF&TBDBU&BCYWBVBD
3G$64F&6%<9Z="#$%7($)*%5)-)9G
888-="#$%7($)*%5)-)9G
E/"*.2"&#$'.(0*7#$"10*$'9"10*#(7*"L#,$*-.,#$'.(*.8*$/"*>#7D*?+D*>#&6T$*#&"*1%F4",$*
$.*:(#-*#22&.;#-*F3*#--*&";'"5'()*O'$3*U)"(,'"1D
!"#$%&'($)*
OQR=(6S=(OQTUVI(W(OQR:6XE(6S5QTY(PQTU(CH@H(65ZO:66:XE(DXTO
6&$'&,(C[(\(X7'"4&,(CAB(CH@H
I,)+/*9(R)31<(6)'-,+)3B(6&$'&,(CJ(\(6)'-,+)3B(X7'"4&,(C[B(CH@H
F,(!U:LV!#HV!U:6WX+!$J!:!56*&6:>!*;!+,(!U:L$J*%!#HI:6(!=:6W!A*%J(6Y:%7KV
F,(!(Y(%+!$J!>:%:&(L!TK!Z6T:%!#5:7(0!:!'(:L$%&!P([!\*6W!*5(6:+*6!*;!,$&,-HI:'$+K0!+(>5*6:6K!6(+:$'!J,*[JV
!"#$%&'&()*+(,&'-,*(./'0(+&$"1/'(2$)3)4%&('"(5,4)*(6$)7&( A*>5:%K!P:>(!(
8"%+/*91(:*7;('"<
A*%+:7+!P:>(!(
5,4)*(6$)7&(8"%+/*91(:*7=
>(?&1'(@A'0(6',&&'B(C*+(D%"",( (( ( ( QLL6(JJ!(
E&.(F",GB(EF(@HH@@
I&%<(2C@C;(JCKLKC>C((D)M<(2C@C;(CHNLCKC@ A$+K!(
!
O),G&'(D&&1B(P)/+(/*(D-%%(43(Q-9-1'(AB(CH@H< #+:+(0!R$5!(
"""#$%&'(!)**+,!-!./0122!34221!56$7(8
"""9:';!)**+,!-!.<0222 F('(5,*%(!(
"""=':7(>(%+!-!./22
S(TJ$+(!QLL6(JJ!(
O),G&'(D&&1B(P)/+(/*(D-%%(43(6&$'&,(@B(CH@H<
"""#$%&'(!)**+,!-!.?0@22 A(''I':6!(
"""9:';!)**+,!-!.<0<22
"""=':7(>(%+!-!./22! B>:$'!(
#IT>$JJ$*%J![$''!T(!]IL&(L!*%!+,(!HI:'$+K!:%L!*6$&$%:'$+K!*;!>(67,:%L$J(!:%L!L$J5':KV!!U*6(!
JIT>$JJ$*%J!:6(!+K5$7:''K!6(7($Y(L!$%!7(6+:$%!7:+(&*6$(J!+,:%!$%!*+,(6J0!J*!+,(!7*>5(+$+$*%![$''!T(! A9BACDE#FG
&6(:+(6!$%!+,(J(!7:+(&*6$(J0!:J![(!>:$%+:$%!:!T:':%7(L!>$^!*;!56*LI7+J!$%!+,(!U:6W(+V )**+,!6(HI(J+!""
A:+(&*6K!J('(7+$*%!""
E;!+,(!$%;*6>:+$*%!K*I![*I'L!'$W(!+*!56*Y$L(!(^7((LJ!+,(!J5:7(!$%!+,$J!:55'$7:+$*%0!5'(:J(!L*!%*+! A*>5:%K!L(J76$5+$*%!""
,(J$+:+(!+*!$%7'IL(!$+!$%!K*I6!5:7W:&(V!!E+!$J!:%!:LL(L!T(%(_+!+*!$%7'IL(!>(L$:!>:+(6$:'J!+,:+!*I6! =6*LI7+!'$J+!M!56$7(J!""
=`!:&(%7K!7:%!IJ(!+*!56*>*+(!+,(!U:6W(+!:%L!$%L$Y$LI:'!O(%L*6JV =6*LI7+!$>:&(J!""
E;!>*6(!+,:%!*%(!O(%L*6![*I'L!'$W(!+*!J,:6(!:!T**+,0!(:7,!O(%L*6!>IJ+!7*>5'(+(!:!J(5:6:+(!JIT- N$J5':K!$>:&(!""
>$JJ$*%!+*!T(!:77*>5:%$(L!TK!:!J$%&'(!T**+,!L(J$&%V!! O(%L*6!J$&%:+I6(!""
N(5*J$+!;((!""
[=(6&%&7'(&)70(7)'&9",3()*+(1-4L7)'&9",3(/*(.0/70(3"-,(
$,"+-7'(%/*&(",(#/M(/1(,&$,&1&*'&+<!
?"#&*V1G!"""Q55:6('!"""Q77(JJ*6$(J!a!T:&J0!J7:6Y(J0!,:+J0! P&'1G!"""F*KJ!"""A*'':6J!M!'(:J,(J!"""Q55:6('!""")(LJ!
&'*Y(J0![:''(+J0!*+,(6 """F6(:+J!"""d+,(6
O&*V1G!"""Q55:6('!"""Q77(JJ*6$(J!a!T:&J0!J7:6Y(J0!,:+J0! D""+G!"""=6(5:6(L!;**L!;*6!7*%JI>5+$*%!!"""=:7W:&(L!;**LJ!
&'*Y(J0![:''(+J0!*+,(6 ;*6!&$;+J!!!!
]&.&%,3G!"""=6(7$*IJ!&(>J!M!>(+:'J!"""#$'Y(6!"""O$%+:&(!
"""b:I^!c!A*J+I>(!"""F$>(!5$(7(J!"""d+,(6!!!! O3(4-1/*&11(/1($,/#),/%3G!"""S,*'(J:'(!"""`(+:$'!J+*6(;6*%+!
"""A:+:'*&!*6![(T!"""N(J$&%(6!"""!U:%I;:7+I6(6!"""
!0/%+,&*V1G!"""F*KJ!"""e:>(J!""""=Iff'(J!""""Q55:6('!! U:6W(+JcJ+6((+!"""d+,(6
"""Q77(JJ*6$(J!"""BLI7:+$*%:'!"""#5*6+J
O3($,"+-7'1(),&($,/#),/%3!37,(7W!*%(8G!"""9:%L>:L(!
8"#&G!"""9*'$L:K!+6$>>$%&!M!Lg7*6!"""F:T'(+*5!"""):6! >KJ(';!"""9:%L>:L(!TK!*+,(6J!"""!U:%I;:7+I6(L!
"""F(^+$'(J!"""b6:>(J!"""A:%L'(J!"""N(JW+*5!"""b$%(!:6+!
"""N(7*6:+$Y(!:6+!"""=:5(6!3J+:+$*%:6K0!]*I6%:'J8!"""e:6L(%! O3($,"+-7'1(),&($,/#),/%3!37,(7W!*%(8G!"""N(J$&%(L!TK!>K!
""")**WJ!"""P*Y('+K!$+(>J!"""d+,(6 7*>5:%K!"""N(J$&%(L!TK!*+,(6J!
Z)'0(^(Z"+3G!"""):+,!M!J,*[(6!""")*LK!7:6(!""" O3($,"+-7'1(),&($,/#),/%3!37,(7W!*%(8G!!!"""E>5*6+(L!
Q6*>:+,(6:5K!"""F,(6:5(I+$7!5$''*[J!:%L
