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INTRODUCTION TO BUSINESS ORGANIZATION & MANAGEMENT

COURSE DURATION: 2 HRS PER WEEK FOR 15 WEEKS

COURSE CREDITS: 3

SECTION-A: INTRODUCTION TO BUSINESS

1. MEANING AND SCOPE OF BUSINESS

Concepts of trade, commerce, business, profession, etc; spectrum of business activities:
manufacturing and services; domestic and international.

2. FORMS OF BUSINESS ENTERPRISE

Sole proprietorship, partnership, corporate form, cooperatives, etc; their advantages and
disadvantages.

3. SETTING UP A BUSINESS
Analysis of opportunities, threats, challenges, and strength-weaknesses; idea generation,
including role of creativity and innovation; feasibility and preparation of business plan;
implementation of the plan, including legal, regulatory, and other formalities.

4. ENTREPRENEURSHIP IN INDIA
Facilitating factors and hurdles in the path of entrepreneurship; spirit of entrepreneurship
in India; emerging and promising areas for potential entrepreneurs in contemporary India.

5. FUNCTIONAL ASPECTS OF BUSINESS

• Administrative decisions: choice of a suitable form of business entity
• Operations: Size of business; location; layout; productivity; quality and logistics
decisions
• Finance: Arranging for finance; management of finance; risk management and
insurance
• Human Resource Management: Sources of manpower, recruitment, selection,
compensation, training and retaining issues.
• Marketing: Assessment of demand ad consumer behaviour ; development and
implementation of marketing strategies.

SECTION –B: PROCESS OF MANAGEMENT

6. PLANNING
• Environment analysis and diagnosis; strategy formulation; decision making;
techniques of decision making.

7. ORGANIZING
• Organizational structures: project, matrix, networks and other traditional structures;
the process of organization, prerequisites for effective organization; issues of
centralization and decentralization.

8. STAFFING
• Overview: staffing; recruitment, selection; socialization; performance appraisal and
career management; organizational change and organizational development.
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9. LEADING
• Nature of people; harmonizing individual and organization objectives; motivating
employees for job performance; leadership: definition and meaning, key elements of
leadership, theories of leadership.

10. COMMUNICATING
• Definition, significance and process of communication; communication flows in an
organization; barriers to communication; gateways to effective communication.

11. CONTROLLING
• Need and importance; levels of control; techniques: control systems financial control,
budgetary control, quality control, inventory control; MIS.

BASIC TEXT
• Essentials of Management (by) Koontz (TMH)

BUSINESS MATHEMATICS

COURSE DURATION: 1 HR PER WEEK FOR 15 WEEKS

COURSE CREDIT: 1.5
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1. MATRICES AND DETERMINANTS

• Concept and algebra; inverse of a matrix
• Linear equations and their solution using matrices (for maximum 3 variables and with
unique solutions)

2. DIFFERENTIAL CALCULUS – CONCEPTS (NO APPLICATIONS)

• Mathematical functions: Meaning and types (linear, quadratic, polynomial,
exponential, log); concepts of limits and continuity
• Rules of differentiation (very briefly)
• Maxima and minima involving second or higher order derivatives
• Introduction to the concept of partial differentiation

3. MATHEMATICS FOR FINANCE

• Mathematics for Finance: Rates of interest and their inter-relationships; compound\
• ing and discounting process; annuities: meaning and types, calculation of their
values; valuation of assets like debentures, loans, etc (Only basic concepts to be
covered without getting into any depths).

4. LINEAR PROGRAMMING
Linear programming: Meaning; Formulation of LPP, solution through graphical methods.

BASIC TEXT
• Essential of Mathematics for Business and Economics (by) V. K. Kapoor (Sultan
chand & sons)

BUSINESS STATISTICS

COURSE DURATION: 1 HR PER WEEK FOR 15 WEEKS

COURSE CREDIT: 1.5

1. INTRODUCTION TO STATISTICS
• Importance and use of statistics in business and other fields.
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2. STATISTICAL DATA
• Statistical data: Types and its preparation and representation through all forms
including, histograms, ogives, etc

3. DESCRIPTIVE STATISTICS
• Measures of central tendency: AM, GM and HM; median; mode; partition values
• Measures of variation, absolute and relative: Range; deviations: quartile, mean and
standard; coefficient of deviation moments; skewness; Kurtosis: meaning and
measurement

4. PROBABILITY
• Probability: Concept; estimation; event probabilities and their calculations; addition
and multiplication laws of probability; conditional probability and Bayes’ theorem;
expectation and variance of a random variable.

5. STATISTICAL DECISION THEORY

• Decision environment; pay off and regret matrices; criteria for decision making:
Laplace, maximin /minimax, maximax/minimin, savage; concept of expectations (but
no Bayesian analysis) and calculation of expected values.

BASIC TEXTS
• Business Statistics (by) S. P. Gupta & M. P. Gupta (Sultan chand & sons)
• Statistics (by) Spiegal (TMH)

INTRODUCTION TO NEP AND WORLD ECONOMIC SYSTEMS

COURSE DURATION: 2 HRS PER WEEK FOR 15 WEEKS

COURSE CREDITS: 3

1. INTRODUCTION TO PLANNING
• What is National Economic Planning?
• Definition of a Planned Economy.
• What are the different forms of economic & political systems around the world?
• Influence of politics in national economic planning process.
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• Why have Indian plans not delivered - Logic of planning; achievements; why did the
logic fail

2. INDIA’S TRYST WITH DESTINY

• India a rich nation inhabited by poor people;
• causes of India being a failed state: failure of pillars of democracy: legislature,
judiciary, executive and media; need for reforms
• Who betrayed India – the nexus between Politicians, Bureaucrats and Industrialists
• Role of Media and Academia

3. ALTERNATIVES TO RESTORE PRIDE

• How to bring about a paradigm change in education, healthcare, employment and
judicial system.

4. FUNDAMENTALS OF GEO-POLITICAL DEVELOPMENTS

• Need and relevance of regional economic / political blocs – SAARC, NATO,
SAFTA, EU, ASEAN, G5, G8
• Multinational trade, development and financial institutions - WTO, IMF, World
Bank, ADB and other economic institutions; their implications for the India’s
economic development
• Global regimes - The UN system; ILO and other institutions, European Parliament,
etc.

5. THE GREAT INDIAN DEBATE: PERSPECTIVES OF INDIAN SOCIO-

ECONOMIC DEVELOPMENT
Lecture 11: Indian form of socialism was a mistake
Lecture 12: Being an Entrepreneur in India is a death wish
Lecture 13: Despite growth, India cannot provide services to its poor
Lecture 14: An open rule based, predictable and non discriminatory global trading
and financial is a chimera
Lecture 15: Fiscal Policy Has become irrelevant

BASIC TEXTS
• Planning India (by) Arindam Chaudhuri (Relevant chapters)
• Great Indian Dream (by) Dr. M. K. Chaudhuri & Prof. Arindam Chaudhuri
(Macmillan) (Relevant chapters)
• For Sec.4 and 5 the reference will be provided by the respective faculty.

FUNDAMENTALS OF ECONOMICS

COURSE DURATION: 2 HRS PER WEEK FOR 15 WEEKS

COURSE CREDITS: 3
SECTION –A: MICROECONOMICS

1. INTRODUCTION
• Fallacies of Economics. Problems of an economy and their solution; alternative (price
and non price based) economic systems to tackle these problems ; economics,
microeconomics and macroeconomics - concept; basic building blocks of
microeconomics -rationality , marginalism, opportunity cost, general and partial
equilibrium.
2. DEMAND AND SUPPLY
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• Basic framework; demand theory and analysis; demand function; derivation of market
demand
• Elasticity of demand: Concept, significance and measurement
• Consumer behaviour : Choice, preference and utility ;cardinal and ordinal approaches
to consumer behaviour

5. PRODUCTION THEORY
• Concept; isoquant techniques; production function
• Laws of variable proportion; economies of scale; returns to scale

6. COST AND REVENUE FUNCTIONS

• Various cost concepts
• Traditional and modern theory of cost
• Revenue concepts
• Equilibrium of a firm

7. MARKET FORMS AND EQUILIBRIUM

• Various market forms: Perfect competition, monopoly, monopolistic and oligopoly
• Equilibrium and price determination in short and long run

(NOTE: In oligopoly Cournot’s model, kinked demand curve, price leadership model only
are in course)

SECTION –B: MACROECONOMICS

8. INTRODUCTION
• Various economic aggregates (income, consumption, saving, etc) and their
relationships; circular flow of income and products.

9. CLASSICAL ECONOMICS
• Theory of output, employment and income under classical framework
• Failure and resurrection of classical economies

10. KEYNES’ ECONOMICS

• Theory of employment, income and output under Keysian thoughts
• Limitations of Keynes’ theory: General and for developing economies like India
• Income determination under two, three and four sector models; concept of multiplier
• Investment and consumption functions and their determinants in short and long run

11. INFLATION
Meaning, types, causes and control
• Concept of stagflation and its control.

12. POLICY FRAMEWORK

• Fiscal policy: Meaning, instruments, objectives and limitations
• Monetary policy: Meaning, objectives, instruments and limitations.

BASIC TEXT
• Economics (by) Samuelson (TMH)
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BUSINESS ETHICS AND HAPPY CAPITALISM

COURSE DURATION: 2 HRS PER WEEK FOR 15 WEEKS

COURSE CREDITS: 3

1. INTRODUCTION
• Symbiotic relationship between business, stakeholders and society; the 3 P’s
approach to conducting business (profit, people and planet); concepts of business
ethics and corporate social responsibility.

2. CORPORATE ETHICS
• Corporate code of ethics, with a focus on environment, accountability, responsibility,
leadership, and diversity; ethical issues in marketing, HR, finance, purchase and
other functional areas; ethical dilemma at workplace, and their resolution.

3. SOCIAL RESPONSIBILITY
• Arguments for and against CSR; business and society; corporate philanthropy
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Issues like corruption, scandals, whistle blowing, insider trading, discrimination

(caste, gender, regional), consumer rights, advertising, dumping, lab testing on
animals, etc.

4. THE ESSENCE OF HAPPY CAPITALISM

• What makes Capitalism so ‘happy’? The different aspects of ethical business

practices and ethical business leadership that can ensure a happy society in a
capitalist environment. Discuss cases from India and abroad, wherein companies
have done it really big without resorting to unethical business practices.

5. PROJECTS ON HAPPY CAPITALISM

Note: A major part of the evaluation of the students here will be through project (individual
and /or group) preparation and presentation based on Indian business case studies.7 sessions
have been specifically allocated for this purpose.

BASIC TEXTS
• Business Ethics & Managerial Values (by) S. K. Bhatia (Deep & Deep)
• Great Indian Dream (by) Dr. M. K. Chaudhuri & Prof. Arindam Chaudhuri
(Macmillan)
• Websites:
1. http://www.managementhelp.org/ethics/ethxgde.htm#anchor26548
2. http://www.ethicalperformance.com
3.
http://www.encyclocentral.com/Unethical_Business_Company_In_The_World-
tags.html

INTRODUCTION TO FINANCIAL ACCOUNTING

COURSE DURATION: 2 HRS PER WEEK FOR 15 WEEKS

COURSE CREDITS: 3

1. CONCEPTUAL FRAMEWORK
• Accounting as an information system; users of financial accounting
information and their requirements; interpretation of accounting
information; bases (cash and accrual) of accounting; branches of
accounting .
• Various concepts: entity, money measurement, going concern, cost
realization, accruals, prudence, full disclosure, etc.
• Accounting standards: Concept; advantages; accounting standards
followed in India; brief idea about international accounting
standards.
• Process of Accounting: Recording of business transactions to
preparation of trial balance.
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2. BUSINESS INCOME, DEPRECIATION, INVENTORY STOCK AND

THEIR
ACCOUNTING TREATMENT
• Measurement of business income: Conceptual framework
• Revenue and Expenditure: Accounting standards and identification
of revenue and expenses
• Depreciation: concept; methods for computation; disposal of
depreciable assets and their accounting treatment; accounting
standards
• Inventory: Meaning; inventory record System: periodic and
perpetual; inventory valuations

3. PREPARATION OF FINAL ACCOUNTS

• Expenditure and receipts: Capital and revenue
• Preparation of financial statements for corporate, non corporate and
not for profit entities; financial statements and incomplete records

4. ANALYSIS AND INTERPRETATION OF FS

• Financial statements
- Meaning
- P&L A/c, balance sheet
- Statement of sources & uses of funds or working capital
• Analysis of financial statement
- Meaning; significance of financial statement analysis
- Purpose or objects of financial statement analysis
• Limitation of financial statement analysis

5. COMPUTERISED ACCOUNTS
• Reports preparation, P&L account and balance sheet through
accounting software packages (basic introduction only).

BASIC TEXT
• Financial Accounting (by) S. N. Maheswari (Vikas)

INTRODUCTION TO MARKETING

COURSE DURATION: 2 HRS PER WEEK FOR 15 WEEKS

COURSE CREDITS: 3

1. MARKETING MANAGEMENT: NATURE AND SCOPE

• Nature and scope of marketing
• Customer orientation for marketing; customer acquisition, satisfaction, retention and
development
• Marketing planning and management

2. BUILDING THE FOUNDATIONS

• Marketing environment in India
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• Buying behaviour: factors influencing buying behaviour; stages in buying

• India’s consuming classes
• Selection of the market: Segmentation and targeting

3. MARKETING STRATEGIES
• Product strategy: product portfolio; new product development; management of PLC;
branding; packaging
• Pricing : setting up price; initiating and responding to price change
• Promotion: Positioning; integrated marketing communication
• Placement; Marketing channels; logistics arrangements; retailing

4. MANAGING MARKETING EFFORTS

• Implementing, evaluating, and controlling marketing programs.

5. FOCUSED MARKETING PROGRAMS

• Competitive marketing strategies
• Political marketing
• Ambush and guerilla marketing
• Marketing of movies
• Marketing to bottom of pyramid
• Durables marketing
• B2B marketing

BASIC TEXT
• Principles of Marketing (by) Kotler & Armstrong (Prentice Hall India Ltd.)
• Note: For Sec.5 reading list shall be provided by the respective faculty.

RESEARCH METHODS FOR BUSINESS

COURSE DURATION: 1 HR PER WEEK FOR 15 WEEKS

COURSE CREDITS: 1.5

1. INTRODUCTION
• Definition, meaning, nature, scope and type of business research; research process;
research design

2. SOURCES OF DATA
• Primary data; secondary data; commercial surveys, audits and panels; survey
research; experimentation research

3. PLANNING DATA COLLECTION

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• Basic concepts of measurement and scaling; sampling process and selection

decision; hypothesis formulation -types, characteristics, testing hypothesis; data
collection and fieldwork

4. PROCESSING AND ANALYSING DATA

• Data processing analysis, and interpretation of data; application of advance
statistical techniques-correlation, regression, cluster analysis, factor analysis
conjoint analysis (only brief idea)

5. REPORT WRITING AND PRESENTATION

• Report format; content of report; selecting presentation style for research findings;
preparing for oral presentation.

6. PROJECT SUBMISSIONS AND PRESENTATIONS

BASIC TEXTS
• Research Methods (by) William M. K. Trochin (Biztantra: II Edition)
• Research Methods for Business Students by Mark Saunders & Philip Lewis (Pearson
Education)
• Research Methods for Business by Uma Shekaran (Wiley)

INFORMATION SYSTEM BASICS

COURSE DURATION: 1 HR PER WEEK FOR 15 WEEKS

COURSE CREDITS: 1.5

1. BASICS OF COMPUTER
• Evolution & History of Computing
• Generation of computers
• Types of devices
• Number Systems
• Basics of Hardware & software

2. APPLICATION – MS WORD
 Formatting
 Tables & Graphics
 Mail merge
 Document security
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 Practicals

3. MS-POWER POINT
• Creating a presentation, slides & text
• Layouts & masters
• Table & Charts
• Clip Art & Pictures
• Animation & Transition
• Practicals

4. NETWORKING & APPLICATION

• Concept & adv.
• Types
– LAN, MAN, WAN
– Intranet, Extranet, Intranet
• Toplogies
• Transmission media
• Search Engine

BASIC TEXTS
• Fundamentals of Computer (by) Rajaraman Publisher (PHI)
• MS – Office (by) John Wolkenbach, et, al. (Wiley) (For topic: 2, 3,)
• Computer Networking (by) Tanenbawn (For Networking & Application) (For topic:
4)

INTRODUCTION TO BUSINESS AND CORPORATE LAWS

COURSE DURATION: 1 HR PER WEEK FOR 15 WEEKS

COURSE CREDITS: 1.5

1. INTRODUCTION
• Role of business legislations; business laws and social responsibilities; economic
offences

2. CONTRACT ACT
• The Indian Contract Act ,1872; essentials of a valid contract ; void contract ;
breach of contract and its remedies; quasi contracts, performance of contracts

3. SALE OF GOODS ACT

• Sale of Goods Act, 1930; formation of a contract, conditions and warranties.

4. NEGOTIABLE INSTRUMENTS ACT

• The Negotiable Instruments Act, 1881; dishonour and discharge of a negotiable
instrument.
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5. COMPANIES ACT
• The Companies Act 1956; nature and types of companies; formation; memorandum
and articles of association; prospectus; allotment of shares; management and
meetings; accounts and audits; winding up

6. OTHER ACTS
• Consumer Protection Act, Competition Act; SEBI guidelines for corporate
governance, MRTP guidelines, Environmental Legislations, Copyright and Patents,
Information Technology legislations.

BASIC TEXT
• Business Legislation for Management (by) M. C. Kuchhal & Deepa Prakash (Vikas)

INTRODUCTION TO ENTREPRENEURSHIP
& SMALL BUSINESS MANAGEMENT

COURSE DURATION: 2 HRS PER WEEK FOR 15 WEEKS

COURSE CREDITS: 3
SECTION-A: ENTREPRENEURSHIP

1. INTRODUCTION
• Concept, Nature, and scope of entrepreneurship; entrepreneur vs. manager; role and
functions of an entrepreneur; characteristic traits of an entrepreneur; competencies
needed to succeed as an entrepreneurs; types of an entrepreneur; intrapreneurship.

2. ENTREPRENEURIAL IDEA/ OPPORTUNITY

• The idea of business and source of business idea; opportunity sensing vs. personal
observation; vicarious experience; primary surveys and secondary data analysis
• Business consultants/ mentors, trainers, family and community networks as sources of
new business opportunities
• Compatibility of the business idea with the personal ( demographic and
psychographic ) profile of the entrepreneur; testing of such a match

3. TESTING THE IMPLEMENTABILITY OF IDEA

• Feasibility testing bases: Technical, economic, commercial, administrative/
organizational, financial, social, and environmental criteria.
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• Technical Feasibility: Business process, the extent of outsourcing, technical

collaboration, and technology transfer required.
• Economic viability: Private and social cost benefit analysis; breack even analysis
• Financial feasibility: Terms and conditions of financial support; analysis of overall
profitability and payback period
• Commercial sustainability: Market size and share; branding; stages in PLC;
distribution logistics.

4. PREPARATION AND PRESENTATION OF BUSINESS PLANS

SECTION-B: SMALL BUSINESS MANAGEMENT

5. INTRODUCTION
• Meaning, justification, and scope for cottage and small scale industries; small
business in India in historical perspective.

6. SETTING UP SMALL BUSINESS IN INDIA

Preliminary registration with the Directorate of Industries/District Industry Centre :its
requirements and benefits; single window clearance scheme ; getting allotment of space and
other utilities ;preliminary contract with the vendors ,suppliers, bankers, principal
customers ;contract management , basic start up problems.

7. SMALL BUSINESS MANAGEMENT

• Planning for small business; organizational structure for small business; financial
preparation of budgets; integrated ratio analysis; assessing business risks (leverage
analysis) marketing product planning and development; costing and pricing
promotion of product; HR issues.

8. MANAGING BUSINESS GROWTH

Stabilization strategies and enterprise growth strategies for small business; crises of business
growth; family business growth, conflicts and resolutions.

9. POLICY FOR SMALL BUSINESS DEVELOPMENT

• Policies for setting up, managing and marketing the business competitively.

BASIC TEXTS
• Entrepreneur Development Small Business Enterprise (by) Poornima M.
Charantimath (Pearson Education)
• Entrepreneurship in the New Millennium (by) Donald F Kuratko & Richard Hodgetts
(South western publishing company)
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APPRECIATION OF ART, CULTURE & LITERATURE

COURSE DURATION: 2 HRS PER WEEK FOR 15 WEEKS

COURSE CREDITS: 3
SECTION-A: APPRECIATION OF LITERATURE

1. INTRODUCTION
• Essence of Literary Thoughts for a Manager
- Creativity
- Open-mindedness
- Value-systems
- Stress handling ability
• A Brief on Literary Thought Leaders (Global and Indian)
- William Shakespeare
- Bernard Shaw
- Victor Hugo
- Bertrand Russel
- Rabindranath Tagore, etc.

2. CONCEPTUAL UNDERSTANDING OF LITERARY THOUGHTS THROUGH

ANY 12 TEXTS FROM AMONGST THE FOLLOWING
A. The Social Equation
• “Man & Superman” by Sir George Bernard Shaw
• “A Brave New World” by Aldous Huxley
• “The Republic” by Plato
• “Roots” by Alex Haley
• “The Sane Society” by Erich Fromm
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B. Ideal ideals
• “Les Miserables” by Victor Hugo
• “Wuthering Heights” by Emily Bronte
• “Lord Jim” by Joseph Conrad
• “Don Quixote” by Michael Cervantes
• “The Fountain Head” by Ayn Rand

C. Great Classics
• “Moby Dick” by Herman Melville
• “Ulysses” by James Joyce

D. “Releasing Hyde”-A platform for catharsis and growth

• “Julius Caesar” by William Shakespeare
• “Death of Salesman” by Arthur Miller

E. Did we Take the Wrong Turn

• “Skeptical Essays” by Bertrand Russell
• “Dances with Wolves” by Michael Blake
• “Zen and the art of Motorcycle Maintenance “by Robert Persig

SECTION-B: APPRECIATION OF ART & CULTURE

3. MANIFESTATIONS OF ART AND CULTURE

• Attire and Customs
• Performing arts
• Art and Architecture
• Ethnic History
• Language
• Social and Religious Adaptations
• Social conflicts

4. CLASSIFICATION OF CULTURE AROUND THE WORLD

• Indian Subcontinent
• Far East & Orient
• Central African
• North African and Mediterranean
• West European
• North American
• Latin American

Note: There is no specific text book; selection to be made and announced by the faculty
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FRENCH LANGUAGE - 1

COURSE DURATION: 2 HRS PER WEEK FOR 15 WEEKS

COURSE CREDITS: 3

1. ORIENTATION CLASS
• An Overview of the course Methodology, requirement and expectations
• Basic guideline to pronunciation
• Article défini & indéfini Usage of verb Etre
• Basic guideline to pronunciation
• Introduction to article defini and indefini

2. USAGE OF VERB ETRE, PROFESSIONS, MAKING OF SENTENCES BY

STUDENTS
• Days of the week and the month
• Enhancing the understanding of communication by using verbe etre
• Prepositions , dans, sur, sous , devant ,derriere etc and verb Etre
• Doing the lesson using the vocabulary to formulate sentences etc, introducing them to
“comment”and giving useful adjectives,

3. ARTICLE
• Article partitif and article contracté, written exercises
• Exercises in Team presentation presentations on French culture and important
contribution of France
• Social Manners and business etiquette

4. NUMBERS TIME
• Taking an appointment as per the convenience of the client asking for the number of
the telephone on which the client can be contacted.
• Vocabulary pertaining to travel and tourism industry. Arrivals - departures
• À , en and de + nom des villes et pays
• Using dans combine de temps,dans depuis pendant Il fait

5. INTRODUCTION TO VERB AVOIR AND QU’YA-T-IL

• Teach how to make questions with Où , qui , comment et quand
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(Exercises in verbal ability,role plays)

• L’adj demonstratif
• L’adjective interrogative ( quel?) making questions and responding on a given
situation adjective qualificative ( colors)

6. EXERCISES IN SPOKEN FRENCH WRITTEN TEST

• Parts of the body and the verbs related to them.

7. CONJUGATION OF VERBS OF THE FIRST GROUP (AFFIRMATIVE,

NEGATIVE, INTERROGATIVE) , IL FAUT

8. ADJECTIVE POSSESIVE
• adjective possesive
• Introduction and usage of adj possessive.
• and related readings and vocabulary.
• ( la famille )
• Exercises in spoken french
 Role-play: Introduce someone, ask for someone’s identity, and give
your identity.
Describe a given picture /or any person

9. IMPERATIVES
• Imperative,
• Reading or giving directions using imperative
• Correct usage of language
• Attempt to conduct conversation among students.
• Role play ..Giving directions from a map
• Verb vouloir , pouvoir – conjugation in Present

10. MISCELLANEOUS
• Seasons
• Verbe Faire …. Il fait
• Relevant vocabulary
• Describe the various seasons and the weather
• How to enquire about destinations , Make reservations for a flight , find out about
weather in a particular month from travel agents.
• Enhanced vocabulary pertaining to their area of work exercises to
be done and exercises to improve the hearing skills and
comprehension of the language’
• Review of all work - quiz test

Note: Allocation of teaching hours for individual topics will be at the discretion of the
faculty.

BASIC TEXTS
• La Langue et civilization Francias (by) G. Mauger
• French to English, English to French dictionary (Collins make easy)
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EXECUTIVE COMMUNICATION - I

COURSE DURATION: 2 HRS PER WEEK FOR 15 WEEKS

COURSE CREDITS: 3

1. ICE-BREAKERS
• Interactive sessions on de-freezing the atmosphere in the class so as to facilitate productive
interaction between unfamiliar participants.

2. LAWS OF COMMUNICATION
• Looks
• Actions
• Word

3. 7 Cs OF COMMUNICATION
• Completeness
• Conciseness
• Consideration
• Clarity
• Concreteness
• Courtesy
• Correctness

4. BODY LANGUAGE
• Position and postures
• Facial Expressions
• Kinesics
• Comfort Zones
• Stereo-typing

5. FLIPBACKS

6. SPECIAL GROUP ACTIVITIES:

• Fish Bowl
• Fruit seeds
• Plane exercise
• Collage
• Dumb-charades
• Management games
• Book presentations etc.

7. PRESENTATION AND ITS MODALITIES

• Followed by comprehensive feedback for the individual as well as group.
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8. GROUP DISCUSSIONS
• Followed by comprehensive feedback for the individual as well as group.

9. EFFECTIVE FEEDBACK
• Followed by comprehensive feedback for the individual as well as group.