Professional Documents
Culture Documents
Resume 6
Resume 6
ADDRESS• XXXXXXXXX
000-000-0000 Cell: 000-000-0000
EMAIL@xxx.com
EDUCATION
Mercer University, Atlanta, GA
Master of Business Administration
June 1973
Concentration in Marketing
ACADEMIC HIGHLIGHTS
Analyzed Babson Company international expansion into the dry foods category. Developed a
demand strategy and advertising plan. Conducted an extensive review of the leading
competitive brands.
Researched and recommended a pricing strategy for Colombian Coffee Mate brand. Analyzed
the role of pricing on market share. Investigated cannibalization issues pertaining to a new
product launch by Noruce Inc. Developed a strategy to position Noruce’s Gold as a premium-
priced product.
EXPERIENCE
Belgian-American Chamber of Commerce
Coordinated marketing activities designed to increase ties between the Belgian trade
mission and southeast businesses. 1981 - present
REFERENCES
Available upon request.