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YOUR NAME

ADDRESS• XXXXXXXXX
000-000-0000 Cell: 000-000-0000
EMAIL@xxx.com

EDUCATION
Mercer University, Atlanta, GA
Master of Business Administration
June 1973
Concentration in Marketing

George Washington University, Washington, D.C.


Bachelor of Arts in History
December 1969

ACADEMIC HIGHLIGHTS
Analyzed Babson Company international expansion into the dry foods category. Developed a
demand strategy and advertising plan. Conducted an extensive review of the leading
competitive brands.

Researched and recommended a pricing strategy for Colombian Coffee Mate brand. Analyzed
the role of pricing on market share. Investigated cannibalization issues pertaining to a new
product launch by Noruce Inc. Developed a strategy to position Noruce’s Gold as a premium-
priced product.

EXPERIENCE
Belgian-American Chamber of Commerce
Coordinated marketing activities designed to increase ties between the Belgian trade
mission and southeast businesses. 1981 - present

U.S. Department of Commerce


Provided information on marketing and promotional activities to corporations seeking
expansion into Europe. 1975 - 1981

REFERENCES
Available upon request.

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