VEGGIES ON WHEELS

ASSIGNMENT SUBMITTED TO;•          DR . MASOOD UL HASSAN•ASSIGNMENT

SUBMITTED BY;•M.SHAHZAD (BCM20-20)•HAMMAD (BCM20-15)•MOHSIN
(BCM20-  )•ALI HAMZA (BCM20-25)•JAWAD (BCM20-  )•SAIFULLAH (BCM-20-55)  
‫ص ْد ِري َويَ ِّسرْ ِلي َأ ْم ِري َواحْ لُلْ ُع ْق َدةً ِم ْن ِل َسانِي يَ ْفقَهُوا قَ ْولِي‬
َ ‫ب ا ْش َرحْ لِي‬ ِ ‫هلل ٱلر َّۡح َم ٰـ ِن ٱلر‬
ِّ ‫ر‬ َ ‫َّح ِيم‬ ِ ‫”بِ ۡس ِم ٱ‬O MY
LORD! OPEN FOR ME MY CHEST (GRANT ME SELF-CONFIDENCE,
CONTENTMENT, AND BOLDNESS); EASE MY TASK FOR ME; AND
REMOVE THE IMPEDIMENT FROM MY SPEECH, SO THEY MAY
UNDERSTAND WHAT I SAY." EXECUTIVE SUMMARY:
• WE ARE STARTING A BUSINESS PLAN TO SELL  ALL KINDS OF FRESH VEGETABLES AND FRUITS ONLINE.
FIRST, WE CREATED A WEBSITE (VEGGIES ON WHEELS). THE MAIN PROBLEM WE ARE TRYING TO SOLVE IS
THAT WE PROVIDE ONLINE SERVICES FOR BUSY PEOPLE . OUR PRIMARY TARGET AUDIENCE IS ELITE
CLASS ,JOB HOLDERS AND HOSTELIZED STUDENT. WE WILL PROVIDE VALUABLE SERVICES WITHIN 20
MINUTES AT REASONABLE COST. OUR STORE LOCATION SHALIMAR COLONY . TARGET AREAS WILL BE L
BOSON ROAD ,DHA, BUCH VILLAS. SERVICES WILL BE AVAILABLE FROM 10AM TO 10PM. WE WILL DIRECTLY
DEAL WITH FARMERS INSTEAD OF MARKET TO SUPPLY THE PRODUCTS. MARKET STRATEGIES WILL
INCLUDE SOCIAL MEDIA, WORD OF MOUTH MARKET , MASSAGES, NATIVE ADVERTISING INSTAGRAM AND
ADDS ETC.IN WHICH THE COMPETITORS WILL BE FEW IN NUMBER , AS THERE IS NO SUCH PLATFORM
AVAILABLE IN MULTAN THAT HAS ALL THE FRESH VEGETABLES AND FRUITS AVAILABLE ONLINE. FEW
CALLS SERVICE COMPETITORS  EXIST IN MULTAN . WE HAVE SELF FINANCE FOR BUSINESS OPERATIONS .
 OPPORTUNITY

ONLINE SELLING OF VEGETABLES AND FRUITS CAN BE A GREAT OPPORTUNITY FOR ENTREPRENEURS LOOKING TO ENTER THE FOOD
INDUSTRY. HERE ARE SOME ADVANTAGES AND TIPS FOR STARTING AN ONLINE BUSINESS SELLING FRESH PRODUCE:
• ADVANTAGES:
•  
• 1-CONVENIENCE: ONLINE SELLING ALLOWS CUSTOMERS TO SHOP FOR FRESH PRODUCE FROM THE COMFORT OF THEIR OWN
HOMES, SAVING THEM TIME AND EFFORT.
• 2-WIDER REACH: AN ONLINE BUSINESS CAN REACH CUSTOMERS BEYOND THE LOCAL AREA, POTENTIALLY INCREASING SALES
AND PROFITS.
• 3-REDUCED OVERHEAD COSTS: SELLING ONLINE CAN ELIMINATE THE NEED FOR A PHYSICAL STORE, WHICH CAN REDUCE
OVERHEAD COSTS SUCH AS RENT, UTILITIES, AND STAFFING.
• 4-INCREASED VISIBILITY: BY LEVERAGING SOCIAL MEDIA AND SEARCH ENGINE OPTIMIZATION (SEO), ONLINE BUSINESSES CAN
INCREASE THEIR VISIBILITY AND ATTRACT MORE CUSTOMERS.    
• TIPS: 
• 1-SOURCE HIGH-QUALITY PRODUCE: THE QUALITY OF YOUR PRODUCE IS ESSENTIAL TO THE SUCCESS OF YOUR BUSINESS.
CONSIDER WORKING WITH LOCAL FARMERS OR SUPPLIERS TO ENSURE FRESH, HIGH-QUALITY PRODUCE FOR YOUR
CUSTOMERS.
• 2-BUILD A USER-FRIENDLY WEBSITE: YOUR WEBSITE SHOULD BE EASY TO NAVIGATE AND VISUALLY APPEALING. INCLUDE
HIGH-QUALITY IMAGES AND DETAILED DESCRIPTIONS OF YOUR PRODUCTS.
• 3-OFFER COMPETITIVE PRICING: RESEARCH YOUR COMPETITORS' PRICING AND OFFER COMPETITIVE RATES TO ATTRACT AND
RETAIN CUSTOMERS.
• 4-PROVIDE EXCELLENT CUSTOMER SERVICE: ENSURE THAT YOU PROVIDE EXCELLENT CUSTOMER SERVICE TO BUILD A LOYAL
CUSTOMER BASE. RESPOND TO INQUIRIES PROMPTLY AND ADDRESS ANY ISSUES OR COMPLAINTS PROMPTLY.
• 5-DEVELOP A STRONG SOCIAL MEDIA PRESENCE: LEVERAGE SOCIAL MEDIA PLATFORMS LIKE FACEBOOK AND INSTAGRAM TO
PROMOTE YOUR BUSINESS AND CONNECT WITH POTENTIAL CUSTOMERS.      
 OVER VIEW

ONLINE SELLING OF VEGETABLES AND FRUITS IS BECOMING INCREASINGLY POPULAR AS CONSUMERS SEEK CONVENIENT, FRESH, AND
HIGH-QUALITY PRODUCE. HERE'S AN OVERVIEW OF THE BENEFITS AND CHALLENGES OF ONLINE SELLING OF VEGETABLES AND FRUITS:
• BENEFITS:
• CONVENIENT: ONLINE SELLING OF VEGETABLES AND FRUITS OFFERS CUSTOMERS THE CONVENIENCE OF SHOPPING FROM HOME AND
HAVING FRESH PRODUCE DELIVERED TO THEIR DOORSTEP.
• INCREASED REACH: ONLINE SELLING CAN EXPAND THE CUSTOMER BASE BEYOND THE LOCAL AREA, POTENTIALLY INCREASING SALES
AND PROFITS.
• LOWER OVERHEAD COSTS: ONLINE SELLING ELIMINATES THE NEED FOR A PHYSICAL STORE, WHICH CAN REDUCE OVERHEAD COSTS SUCH
AS RENT, UTILITIES, AND STAFFING.
• IMPROVED CUSTOMER SERVICE: ONLINE SELLING ALLOWS FOR BETTER CUSTOMER SERVICE THROUGH PROMPT RESPONSES TO INQUIRIES
AND COMPLAINTS.
• ENHANCED VISIBILITY: ONLINE BUSINESSES CAN LEVERAGE SOCIAL MEDIA AND SEO TO INCREASE VISIBILITY AND ATTRACT MORE
CUSTOMERS.
 CHALLENGES

• QUALITY CONTROL: ENSURING THE QUALITY AND FRESHNESS OF THE PRODUCE DURING TRANSIT CAN
BE A CHALLENGE.
• LOGISTICS: DELIVERY LOGISTICS AND TIMING CAN BE COMPLEX, REQUIRING CAREFUL PLANNING AND
MANAGEMENT.
• SEASONALITY: THE AVAILABILITY OF FRESH PRODUCE VARIES WITH THE SEASONS, WHICH CAN IMPACT
THE BUSINESS'S PROFITABILITY.
• COMPETITION: ONLINE SELLING OF VEGETABLES AND FRUITS IS BECOMING MORE POPULAR, LEADING
TO INCREASED COMPETITION.
• MARKETING: EFFECTIVE MARKETING IS ESSENTIAL FOR ATTRACTING AND RETAINING CUSTOMERS,
WHICH CAN REQUIRE ADDITIONAL RESOURCES AND EXPERTISE.
 PRODUCTS

WHEN SELLING VEGETABLES AND FRUITS ONLINE, IT IS IMPORTANT TO PROVIDE ACCURATE AND
DETAILED INFORMATION ABOUT THE PRODUCTS TO HELP CUSTOMERS MAKE INFORMED
PURCHASING DECISIONS. HERE ARE SOME KEY PIECES OF INFORMATION TO INCLUDE:
• PRODUCT NAME: CLEARLY LABEL EACH PRODUCT WITH ITS NAME, SUCH AS "ORGANIC APPLES" OR "FRESH SPINACH."
• PRODUCT DESCRIPTION: PROVIDE A DETAILED DESCRIPTION OF THE PRODUCT, INCLUDING INFORMATION ABOUT ITS
TASTE, TEXTURE, AND COLOR. INCLUDE ANY UNIQUE FEATURES, SUCH AS BEING LOCALLY SOURCED OR O RGANIC.
• QUANTITY: INDICATE THE QUANTITY OF EACH PRODUCT AVAILABLE FOR PURCHASE, SUCH AS "1 POUND OF
STRAWBERRIES" OR "A BAG OF MIXED GREENS."
• PRICE: CLEARLY DISPLAY THE PRICE OF EACH PRODUCT, INCLUDING ANY DISCOUNTS OR PROMOTIONS.

•  

• AVAILABILITY: LET CUSTOMERS KNOW IF THE PRODUCT IS CURRENTLY IN STOCK OR IF IT IS TEMPORARILY UNAVAILABLE.
•  

• PACKAGING: PROVIDE INFORMATION ON HOW THE PRODUCT WILL BE PACKAGED FOR SHIPPING OR DELIVERY TO ENSURE IT ARRIVES FRESH AND UNDAMAGED.

•  

• STORAGE AND HANDLING INSTRUCTIONS: INCLUDE INSTRUCTIONS ON HOW TO PROPERLY STORE AND HANDLE THE PRODUCT TO MAINTAIN ITS FRESHNESS AND
QUALITY.
•  

• CERTIFICATION AND LABELING: IF APPLICABLE, INCLUDE INFORMATION ABOUT THE PRODUCT'S CERTIFICATION OR LABELING, SUCH AS "CERTIFIED ORGANIC" OR
"NON-GMO PROJECT VERIFIED.
 TEAM

• WHEN SELLING VEGETABLES AND FRUITS ONLINE, IT IS IMPORTANT TO HAVE A COHESIVE AND EFFECTIVE TEAM IN PLACE TO MANAGE VARIOUS ASPECTS OF THE
BUSINESS. HERE ARE SOME KEY ROLES AND RESPONSIBILITIES TO CONSIDER:
•  

• SALES AND MARKETING: THIS TEAM MEMBER IS RESPONSIBLE FOR DEVELOPING AND EXECUTING SALES AND MARKETING STRATEGIES TO ATTRACT AND RETAIN
CUSTOMERS. THEY MAY MANAGE SOCIAL MEDIA ACCOUNTS, DEVELOP EMAIL CAMPAIGNS, AND WORK WITH INFLUENCERS TO PROMOTE THE BUSINESS.
•  

• PROCUREMENT AND INVENTORY MANAGEMENT: THIS TEAM MEMBER IS RESPONSIBLE FOR SOURCING HIGH-QUALITY PRODUCE, MANAGING INVENTORY
LEVELS, AND ENSURING THAT THE BUSINESS HAS ENOUGH STOCK TO MEET CUSTOMER DEMAND.
•  

• OPERATIONS AND LOGISTICS: THIS TEAM MEMBER IS RESPONSIBLE FOR MANAGING THE DAY-TO-DAY OPERATIONS OF THE BUSINESS, INCLUDING ORDER
FULFILLMENT, PACKAGING, AND SHIPPING. THEY MAY ALSO OVERSEE LOGISTICS AND ENSURE THAT DELIVERIES ARE MADE ON TIME AND IN GOOD CONDITION.
• CUSTOMER SERVICE: THIS TEAM MEMBER IS RESPONSIBLE FOR PROVIDING EXCELLENT CUSTOMER SERVICE AND
ADDRESSING ANY ISSUES OR COMPLAINTS PROMPTLY. THEY MAY ALSO BE RESPONSIBLE FOR MANAGING RETURNS AND
EXCHANGES.
•  
• TECHNOLOGY AND WEBSITE DEVELOPMENT: THIS TEAM MEMBER IS RESPONSIBLE FOR DEVELOPING AND MAINTAINING
THE ONLINE STORE, MANAGING THE WEBSITE'S USER EXPERIENCE, AND ENSURING THAT THE PLATFORM IS SECURE AND
RELIABLE.
•  

• FINANCIAL MANAGEMENT: THIS TEAM MEMBER IS RESPONSIBLE FOR MANAGING THE BUSINESS'S FINANCES, INCLUDING
BUDGETING, ACCOUNTING, AND FINANCIAL REPORTING.
• TARGET MARKET: IDENTIFY THE SPECIFIC GROUP OF PEOPLE OR CUSTOMERS THAT THE ONLINE BUSINESS WANTS
TO REACH. FOR A BUSINESS SELLING FRUITS AND VEGETABLES ONLINE, THE TARGET MARKET COULD BE HEALTH-
CONSCIOUS INDIVIDUALS, FAMILIES, OR PEOPLE WHO PREFER ORGANIC OR LOCALLY GROWN PRODUCE.
• PRODUCT: DETERMINE THE TYPES OF FRUITS AND VEGETABLES THAT WILL BE SOLD. THIS COULD INCLUDE FRESH
PRODUCE, FROZEN PRODUCE, OR CANNED GOODS. CONSIDER OFFERING UNIQUE OR HARD-TO-FIND PRODUCE TO
DIFFERENTIATE THE ONLINE STORE FROM COMPETITORS.
• PWEBSITE: CREATE AN E-COMMERCE WEBSITE THAT IS USER-FRIENDLY, VISUALLY APPEALING, AND EASY TO
NAVIGATE. ENSURE THE WEBSITE HAS HIGH-QUALITY PRODUCT IMAGES, DETAILED PRODUCT DESCRIPTIONS, AND
AN EASY CHECKOUT PROCESS.
• PRICING: DETERMINE THE PRICING STRATEGY FOR THE PRODUCTS. THIS COULD INVOLVE OFFERING COMPETITIVE
PRICES, DISCOUNTS FOR BULK PURCHASES, OR PREMIUM PRICES FOR ORGANIC OR SPECIALTY ITEMS.
•SHIPPING AND DELIVERY: DEVELOP A RELIABLE AND EFFICIENT SHIPPING AND DELIVERY SYSTEM FOR THE
PRODUCTS. THIS COULD INVOLVE PARTNERSHIPS WITH DELIVERY SERVICES OR CREATING AN IN-HOUSE DELIVERY
SERVICE.
•PROMOTION: DEVELOP A PROMOTIONAL STRATEGY TO ATTRACT CUSTOMERS AND BUILD BRAND AWARENESS.
THIS COULD INVOLVE SOCIAL MEDIA MARKETING, EMAIL MARKETING, CONTENT MARKETING, AND PROMOTIONS.
CONSIDER COLLABORATING WITH FOOD BLOGGERS, INFLUENCERS, OR LOCAL CHEFS TO PROMOTE THE ONLINE
STORE.
•CUSTOMER SERVICE: OFFER EXCELLENT CUSTOMER SERVICE TO ENSURE CUSTOMER SATISFACTION AND LOYALTY.
THIS COULD INVOLVE RESPONDING TO CUSTOMER INQUIRIES PROMPTLY, OFFERING RETURNS AND REFUNDS, AND
PROVIDING A SMOOTH AND SEAMLESS CUSTOMER EXPERIENCE.
•ANALYTICS AND MONITORING: MONITOR WEBSITE TRAFFIC, SALES, CUSTOMER FEEDBACK, AND OTHER METRICS
TO EVALUATE THE SUCCESS OF THE MARKETING PLAN AND MAKE NECESSARY ADJUSTMENTS.  
 CLASSIFICATION OF FRUITS
AND VEGE TABLES;   

• CLASSIFYING FRUITS AND VEGETABLES ONLINE CAN HELP CUSTOMERS FIND WHAT THEY ARE LOOKING
FOR EASILY. HERE ARE SOME COMMON WAYS THAT ONLINE STORES CLASSIFY THEIR PRODUCTS:
• BY TYPE: FRUITS AND VEGETABLES CAN BE CLASSIFIED BY TYPE, SUCH AS BERRIES, CITRUS FRUITS,
LEAFY GREENS, ROOT VEGETABLES, OR CRUCIFEROUS VEGETABLES. THIS MAKES IT EASY FOR
CUSTOMERS TO FIND THE SPECIFIC TYPE OF PRODUCE THEY ARE LOOKING FOR.
• BY SEASON: FRUITS AND VEGETABLES CAN BE CLASSIFIED BY SEASON, SUCH AS SUMMER, FALL, WINTER,
OR SPRING. THIS ALLOWS CUSTOMERS TO FIND PRODUCE THAT IS IN SEASON AND AT ITS PEAK FRESHNESS.
• BY NUTRITIONAL CONTENT: FRUITS AND VEGETABLES CAN BE CLASSIFIED BY THEIR NUTRITIONAL
CONTENT, SUCH AS HIGH IN VITAMIN C, FIBER, OR ANTIOXIDANTS. THIS CAN HELP CUSTOMERS FIND
PRODUCE THAT FITS THEIR SPECIFIC DIETARY NEEDS.
• BY ORGANIC OR CONVENTIONAL: FRUITS AND VEGETABLES CAN BE CLASSIFIED BY
WHETHER THEY ARE GROWN ORGANICALLY OR CONVENTIONALLY. THIS CAN HELP
CUSTOMERS WHO PREFER ORGANIC PRODUCE FIND WHAT THEY ARE LOOKING FOR.
• BY PRICE: FRUITS AND VEGETABLES CAN BE CLASSIFIED BY PRICE RANGE, SUCH AS
BUDGET, MID-RANGE, OR PREMIUM. THIS CAN HELP CUSTOMERS FIND PRODUCE THAT FITS
THEIR BUDGET.
• BY ORIGIN: FRUITS AND VEGETABLES CAN BE CLASSIFIED BY THEIR COUNTRY OF ORIGIN
OR BY REGION. THIS CAN HELP CUSTOMERS FIND PRODUCE THAT IS LOCALLY GROWN OR
THAT COMES FROM A SPECIFIC REGION KNOWN FOR PRODUCING HIGH-QUALITY PRODUCE.
 MARKETING PLAN:

• FOCUS ON NEED OF CUSTOMERS

• AIMS TO EARN PROFIT WITH CUSTOMERS SATISFACTION

• WIDER SCOPE
• START BEFORE PRODUCTION AND CONTINUES AFTER THE SALES
• DEMAND IS CREATED ACCORDING TO CUSTOMER NEED
• MARKETER USES MARKET STRATEGY TO CAPTURE BIG SHARE IN MARKET
 ADVERTISEMENT

• FOCUSE ON DIGITAL MEDIA FACEBOOK PAGE, INSTAGRAM PAGE AND WEBSITE ADVERTISE.
• WHEN WE DELIVER, WE ARE ASKED TO GIVE FEEDBACK TO OUR CUSTOMER AND THIS WILL SHOW
CUSTOMER SATISFACTION.
• CUSTOMER SATISFACTION IS MOST IMPORTANT FOR US.
• OUR WEBSITE RATING WILL GO UP WHENEVER THE CUSTOMER GIVES FEEDBACK.
• THIS INCREASED THE CHANCES OF OUR WEBSITE BEING SHOW WHENEVER SOMEONE SEARCHES FOR AN
ONLINE VEGGIETABLE ON GOOGLE.