FR O M T HE

CHEESES
FIELD

N YU SE LI C HA PA R RO A M AY A
KARE
52,974,193
VISION

• TO BE IN 2030 THE COMPANY

WITH THE LARGEST MARKETING
OF CHEESE AT THE COLOMBIA
LEVEL, KEEPING THE GOOD TASTE
OF THE FIELD
 MISSION

• OFFER THE BEST FOOD SERVICES,

HAVING THE BEST HUMAN TALENT
AND BE THAT COMPANY WHERE
EVERYONE WANTS TO WORK
HISTORY

• WE ARE A COMPANY BORN IN THE YEAR 2000, THANKS TO THE

WORK OF THE PEASANT, IN ORDER TO MARKET THE CHEESE
DIRECTLY FROM THE FIELD TO THE CONSUMER, ALWAYS KEEPING
THE UNIQUE FLAVOR
• SINCE ITS BEGINNINGS, IT HAS ALWAYS EFFORTED TO PERFORM
A WORK MANUALLY, IN SEARCH OF NOT LOSING TRADITION,
WHICH WE HAVE MAINTAINED OVER TIME
CURRENT PRODUCTS

CREOLE PEASANT DESCREMED PEASANT

CHEESE CHEESE PEAR CHEESE CREAM CHEESE

DOUBLE CREAM
CHEESE COMBINED CHEESE
NEW PRODUCT CREATION

• ALWAYS THINKING OF
INNOVATING AND HAVING
PRODUCTS OF THE BEST QUALITY,
WE CREATE OUR NEW PRODUCT
CHEESE PINCHO
ELABORATION PROCESS

• THE ELABORATION OF THE NEW CHEESE, WILL BE FINALLY TREATED AND

WILL REQUIRE SOME ADJUSTMENTS IN OUR DAILY PRODUCTION.

• THE INGREDIENTS FOR THE PREPARATION OF THE SAME ARE CURD MILK,
FINE TREATED HERBS AND THOSE OWN PROPERTIES FOR THE REQUIRED
PREPARATION

• ALSO, THE PURCHASE OF A SPECIFIC MOLD WILL BE REQUIRED, WHICH

SHOULD BE ADJUSTED IN THE FORMING MACHINE FOR WHICH
MAINTENANCE PERSONS WILL BE IN CHARGE.
 ELABORATION PROCESS

• CURRENTLY A DAILY SCHEDULE WILL BE PERFORMED FOR THE ELABORATION

OF PRODUCTION BUT BEARING IN MIND THAT WE ARE GOING TO ENTER A NEW
PRODUCT, WE MUST MAKE THE RELEVANT MODIFICATIONS.

• IN THE PAST WE STRUGGLE FOR THE ELABORATION OF COMMON CHEESES,

BUT CLEARLY ALWAYS KEEPING OUR TASTE OF THE FIELD, THAT'S WHY TODAY
WE HAVE WANTED TO CREATE THIS NEW PRODUCT, WITH THE SAFETY THAT
WILL BE OF THE TASTE OF EACH ONE OF OUR CLIENTS
ELABORATION PROCESS

• TODAY IN OUR PRODUCT STAR IS THE PEASANT CHEESE, SO IT IS IMPORTANT

TO NODEJ A SIDE YOUR PRODUCTION BECAUSE WE COULD SEE AFFECTED
NOTORIALLY AND ALSO HAVE LOSSES OF CUSTOMERS.

• TAKING INTO ACCOUNT THE ABOVE, A GROUP OF 10 PEOPLE WILL BE TRAINED,

WHO WILL SPECIFICALLY DEDICATE TO THE PRODUCTION OF THE NEW
CHEESE, FOLLOWING ALL THE PROCESSES AND PROCEDURES ESTABLISHED,
AND WITH THE QUALITY STANDARDS REQUIRED FOR THE FOOD INDUSTRIES.
 PACKAGING AND DISTRIBUTION

• TAKING INTO ACCOUNT THE CHARACTERISTICS OF THE PRODUCT, A STRONG

AND OWN PACKAGING FOR THIS COMPANY WAS MADE WITH THE GRAPHIC
DESIGNER OF THE COMPANY, IN ORDER TO MAKE AN EASY MARKETING AND
MARKET ENTRY.

• ALSO, THE PEOPLE IN CHARGE OF THE LOGISTICS AREA WILL HAVE THE TASK
OF MAKING A CORRECT DELIVERY, IN ORDER NOT TO CAUSE ANY DAMAGE TO
THE PRODUCT, FOR WHICH THE PURCHASE OF A NEW BASKETBALL WAS
REQUIRED IN ORDER TO ACHIEVE PRESERVATION REQUIRED.
 COMERCIALIZACION
• FREE SAMPLES WILL BE OFFERED INITIALLY FOR THE MARKETING OF THE
PRODUCT TO OUR WHOLESALE BUYERS AND AGREEMENTS WILL BE MADE
WITH THE STORES OF LARGE SURFACES IN ORDER TO BE ABLE TO PROMOTE
WITHIN THE WAREHOUSES AND PROMOTE THEM WITH PEOPLE.

• IN THE SAME WAY WE WILL MAKE A GREAT PROMOTION ON OUR WEB PAGE
AND WITH OUR COMMERCIAL STAFF AT THE NATIONAL LEVEL.
• FINALLY WE WANT TO THANK EACH ONE OF
OUR CUSTOMERS FOR TRUSTING OUR
PRODUCTS, WHICH WILL ALWAYS BE
ELABORATED OF THE BEST QUALITY AND
MOST IMPORTANTLY ELABORATED BY OUR
PEASANTS AND 100% COLOMBIAN
PRODUCT.