By ± Manish Sharma Sahila Ansari
1600 : Coffee enters to Europe through the port of Venice 1654 : The first coffee house opens in Italy 1750 : One of Europe¶s first Coffee house 1822 : Prototype of 1st espresso machine is created in France 1908 : Invention of the world¶s 1st drip coffee maker Feb, 2000: First Barista Lavazza at Basant Lok, New Delhi
Barista coffee was establishes in 2000 in India . Barista exists in over 22 cities, and operates over 140 outlets nationally. In the last 2 years, Barista has opened over 100 outlets in the country.
Coffee with Milk Cappuccino Caffe Mocha Caffe Latte Black Coffee Espresso Italiano EsperanoTM Americano Dessert Coffees Latte Bianco Caffe Borgia Cold Coffees BrrristaTM Brrrista FrappeTM Brrrista BlastTM Iced Caffe Mocha Coffee Add-ons Various Flavours Chocolate Fudge Whipped Cream Espresso Shot Ice Cream Scoop
Product Barista¶s product mix constitutes a wide range of products. Food items like croissant, pastas, and sandwiches are complimentary to their coffee, and project a very classic image of Barista.
Pricing 10% higher than Competitors Prices are lowest they have ever been High COGS because of Import duties
Place Outlets located in strategic locations Generally located at High Street/Family entertainment centers', in and around malls and cinemas and offices
Promotion Sales Promotion Barista carries out promotion campaigns in the form of promotions in the Press, TV and Radio Medias.
Strength Strong Brand Image Excellent Human Resource Ambience and décor Strong base for expansion and growth Weakness Average Taste and Quality of Products Perceived as an expensive brand Inconvenient delivery process
Opportunities Strong brand recall Presence of huge number of outlets Pricing
Threats Coffee substitute Rise in the cost of coffee and dairy products Competition from national and international players