Our Customer

Woke
Self-Aware
Feminist
Conscious
Entrepreneurial
 Who Are We

Coffee fanatics with the experience and skill to build an incredible brand and
offering.
 Our Mission

Make every cup of coffee a delightful, shareable and value for money
experience for the consumer while being conscIous water users.
 Quality & Sources Of SLAY Coffees

100% Plantation AA Arabica beans from the mountains of Chikkamagalur, Karnataka

Growers include award winning estates that are more than 100 years old to a first
generation coffee farmer who left his corporate career to pursue his passion of coffee
farming

Our growers are as passionate about quality and perfection as us and all our blends
are a result of co-creation
 Our Fresh Promise

SLAY Coffees are the freshest roasted coffees and used within days from the date of
roasting. Ground & Brewed upon order.
 SLAY Coffee Angels

At the core of SLAY's team are more than 60 Coffee Angels (and counting) from
over 15 states and collectively speaking over 25 languages!

Each Coffee Angel is an owner of her/his Café empowered to ensure the right cup of
coffee is served, always and everytime.
 SLAY X- India’s Strongest Coffee

With Slay X, we are reinforcing the fact that we create what’s beyond one’s
colloquial and acceptable imagination.

Unique and proprietary blend of Robusta Cherry and Robusta Parchment from
the high altitude estates of Chikkamagalur and dark roasted to boost caffeine content
yet keeping it smooth.
 SLAY X In Comparison

Dark roast Starbucks Coffee contains around 500 mg of Caffeine per 100 grams of
Coffee, while the international brands that claim to be the "Strongest Coffee in the
World" Death Wish Coffee contain around 1750 mg per 100 Grams of Coffee.

SLAY X has 2250 mg of Caffeine per 100 grams of coffee making it the Strongest
Coffee in the market and yet the most palatable.
 SLAY X- Features

Strength: Strongest coffee in India yet it is very palatable and refreshing in taste

Authenticity: Celebrates India Robustas that are praised world over to give our
tribute to the coffee culture and growers

Character: Meticulously chosen high grade Robustas to help us with more nutrients
and caffeine

Flavor profile: Punch of aroma, tastes dark chocolate, corn, bitterness imparted by
caffeine, smooth, persistent sweet aftertaste.
 SLAY GRID- Make Every Cup Traceable

India's First Block-chain enabled supply chain solution giving 100% traceability,
provenance and transparency to the customers from cultivation, harvesting, curing &
processing, roasting, grinding, brewing of every cup they consume.
 SLAY ACAD- Empower and Employ

Democratize coffee education and create employment opportunities for 500 people
by 2019 and 1000 in 2020.
SLAYTOGO- Cashless, Conversationless Coffee

Establish over 800 SLAY Cafes as Kiosks across India in the next 24-months

Cashless, conversation less, highly efficient and tech driven, we imagine SLAY
Kiosks to be a fixture across major Tech / Corporate Parks, Malls, University
Campuses, Airports.
 Founders

Lakshmi & Chaitanya are the co-founders of DropKaffe which is the parent entity of the
brand SLAY Coffee.

They both carry a decade plus of experience in senior executive roles & consulting.
Chaitanya worked with Barclays Bank (New York), Director at KPMG (New York) and
Executive Director & CFO for Laureate Education. Chaitanya did his MBA from Temple
University, USA. Lakshmi is a graduate of Cornell University and worked with KPMG (New
York) and Mahindra Satyam (Hyderabad) in consulting roles.

Following their passion, they quit their corporate stints and moved back to India 6 years
back and been in the startup journey ever since. They both are married and live in
Bangalore along with their 7-year old son Samarth. As people, they are passionate about
learning, building and solving things and in the process creating impact around them. They
love traveling with their son exploring new places and cultures whenever they get a chance
and enjoy performance arts including standup comedy, music and theatre especially
supporting independent artists.
BRAND GUIDELINES

RULES TO LIVE BY
 The Colour Palette

No browns. We want to stand out and not just be a coffee brand.

But stand out as an expression of a moment