MARKETING CONCEPTS

Presented by:
Ankita Khandelwal
Disha Mathur
Manoj Gupta
Pravin Samdani
Suraj Mal Yadav
Tuesday, December
Marketing concepts

 In
marketing concepts the job of
marketers is not to find the right
customer for product but the right
products to the customers.

Tuesday, December
Marketing concepts

 The marketing concept emerged in 1950.

 “Make and sell”philosophy shifted to “sense

and respond”.

 Instead ‘hunting’ it turn ‘gardening’.

Tuesday, December
Difference between selling &marketing

 Selling  Marketing
 Focus on needs of the  Focus needs on the
seller buyer
 Sellers needs to convert  Satisfy the needs of the
his product into cash customer

Tuesday, December
Company’s hurdles

1. Organized resistance

2. Slow learning

3. Fast forgetting

Tuesday, December