Product &amp Services Offer by R-Money

Summer Internship Report
Summer Training Report

On
“PRODUCT & SERVICES OFFERED BY RELIANCE MONEY”
At
RELIANCE MONEY LIMITED

Ranchi.
Prepared By
PREM KUMAR PRASAD
Roll No.: 09DF039

Batch: 2009-2011
Under the Guidance of
Prof. S. P. MOHAPATRA
As a Partial Fulfillment of PGDM (FC) Programme of IMIS
Institute of Management & Information Science

Bhubaneswar.
Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 1
Acknowledgement
I would like to express my gratitude towards the Mr. Arvind Singh, Regional Head, Reliance
Money Limited, for providing me an opportunity to undergo summer internship in his
organization.
I would sincerely acknowledge the enduring support provided by my project guide Ms. Reena
Rani, Relationship Manager, Reliance Money, Ranchi during the course of the project.
Without her support, it would not have been possible for me to successfully complete the project.
Also I would like to thank Mr. Rajesh Kumar, Branch Head, who extended his helping hand
and gave a lot of information regarding equity market which was very useful for our project.
I also want to pay acknowledgements to my Institute, Institute of Management & Information
Science, Bhubaneswar, for instilling in me the confidence to work on such a wonderful project.
I am thankful to my faculty guide Prof. S. P. Mohapatra for guiding me during the course of
the project.
Prem Kumar Prasad

Declaration Certificate
The foregoing project entitled “Analysis of Product & Services offer by Reliance
Money Limited” is an authentic work carried out under my supervision and
guidance and hereby approved as a creditable study of research topic and has been
presented in satisfactory manner.
It is understood that by this approval, the undersigned do not necessarily endorse

any conclusion drawn or opinion expressed therein, but approve the project report
for the purpose for which it is submitted.
Date: Mr. Rajesh Kumar
Branch Head
Reliance Money Limited
H. B. Road, Ranchi

CONTENT
Certificate of Company
Acknowledgement
Declaration
Executive Summary
CHAPTER 1
Company Profile 6
Organizational structure 10
My task in R-Money 13
CHAPTER 2
Competitors of R-Money 14
CHAPTER 3
Products and services 20
i. Reliance Life insurance 21
ii. Reliance General Insurance 25
iii. Reliance DEMAT account 32
CHAPTER 4
Research Methodology 41
Objective of study 42
Data analysis 45
CHAPTER 5
Findings 56
Recommendation 58
Suggestion 60
Limitation 62
Bibliography 63

EXECUTIVE SUMMARY
R eliance Securities Ltd (Reliance Securities), a Reliance Capital company and a part of
the Reliance Anil Dhirubhai Ambani Group. It was established in 2005 and operates
under the brand name of Reliance Money. The company is a member of both cash and
derivative segments of NSE and BSE. It also facilitates trading in the debt market segment of
BSE. The company offers
comprehensive financial services and solutions to its customers including PMS, distribution of
mutual funds, IPOs, life and general insurance and gold coins. Other value added services
include research, loans, credit card, money transfer and money changing services. It provides
trading facilities in commodities through Reliance Commodities Ltd that has membership in
NCDEX, MCX and NMCE. The company has a wide spread network of 270 offices, 3,024
employees and more than 2,200 sub-brokers spread across more than 5,000 cities and towns in
the country. During the first nine months of CY08, the company added more than 500,000
accounts to its domestic business compared to CY07.
During the internship, a research has been carried out on the on the topic “Analysis of product
& services offer by Reliance Money”. The objectives of the research were to create awareness
about various products and services of the Reliance Money and to know about the investor
behaviour and their preferences towards investment decisions and considerations. Other than
this, the research included the study of position of Reliance Money in the market and its
comparative position with other players. Descriptive research was used in the whole project. The
data was collected through meeting investors and potential investors in various areas of Ranchi
and questionnaires were filled on the basis of their responses. The collected data was analyzed
using percentage method.
Various findings were derived which revealed perception and behavior of investors and potential
investors toward financial market. Other than this, the attitudes of investors were also observed
towards Reliance Money. Based upon the findings, various suggestions were given with a view
to improve the Position of Reliance Money in the market.
As a result of research, it was concluded that Reliance Money has a good brand image but it still
has to work upon in various areas to excel in the financial sector.

COMPANY PROFILE

Reliance Capital Company

Reliance Capital Ltd is a part of the Reliance - Anil Dhirubhai Ambani Group, and is ranked
among the 25 most valuable private companies in India. Reliance Capital is one of India's
leading and fastest growing private sector financial services companies, and ranks among the top
3 private sector financial services and banking groups, in terms of net worth. Reliance Capital
has interests in asset management and mutual funds, life and general insurance, private equity
and proprietary investments, stock broking, depository services, distribution of financial
products, consumer finance and other activities in financial services.
The Reliance Anil Dhirubhai Ambani Group is one of India's top 2 business houses, and has a
market capitalization of over Rs.2,90,000 crore (US$ 75 billion), net worth in excess of
Rs.55,000 crore (US$ 14 billion), cash flows of Rs. 11,000 crore (US$ 2.8 billion) and net profit
of Rs. 7,700 crore (US$ 1.9 billion)
RELIANCE CAPITAL COMPANY OUTLINE
RELIANCE CAPITAL
RELIANCE RELIANCE RELIANCE
MONEY LIFE INSURNACE GENERAL
RELIANCE RELIANCE
MUTUAL FUNDS MUTUAL FUNDS

Reliance Money
Reliance Money is a group company of Reliance Capital; one of India's leading and fastest
growing private sector financial services companies, ranking among the top 3 private sector
financial services and banking companies, in terms of net worth. Reliance Capital is a part of the
Reliance Anil Dhirubhai Ambani Group.
Reliance Money is a comprehensive electronic transaction platform offering a wide range of
asset classes. Its endeavor is to change the way India transacts in financial markets and avails
financial services. Reliance Money is a single window, enabling you to access, amongst others in
Equities, Equity & Commodities Derivatives, Mutual Funds, IPOs, and Life & General Insurance
products, Offshore Investments, Money Transfer, Money Changing and Credit Cards.
VISION
 To build a global enterprise for all our stakeholders, and a great future for our country.
 To give millions of young Indians the power to shape their destiny,
 The means to realize their full potential.
MISSION
To create and nurture a world-class, high performance environment aimed at delighting our
customers by providing endless financial products in all part of the country.

ORGANIZATION HIERARCHY
RELIANCE MONEY
(Head Office Mumbai)
REGIONAL Head ARVIND

SINGH
RANCHI BRANCH
BRANCH HEAD
RAJESH KUMAR
RELATIONSHIP MANAGER
JITENDER SINGH

ORGANIZATION STRUCTURE
NATIONAL
HEAD
ZONAL ZONAL ZONAL ZONAL

HEAD HEAD HEAD HEAD
REGIONAL REGIONAL REGIONAL REGIONAL

HEAD HEAD HEAD HEAD
CLUSTER CLUSTER
HEAD HEAD
BRANCH BRANCH
HEAD HEAD
RM RM
National Level: National Head
RM RM
Zonal Level: Zonal head
Regional Level: Regional head
Divisional Level: Cluster Head
Branch Level: Branch Head
Area Level: Relationship Manager (RM)


MY TASK IN RELIANCE MONEY
The Project is about the study of marketing and sales of financial products and
also the efforts done to make improvements in the customer acquisition process
for better results.
At RELIANCE MONEY , initially the trainees were imparted process and
product knowledge. They were given sufficient time to know about the products
and also about sales and distribution channel. They had to work with the sales
representatives of the Distributor and think of ways of improving the sales and
distribution channel and implementing them. The main aim was to increase sales
and for this different ways were tried and implemented. They were provided
with database and had to make cold calls from the data. Company activity was
also one of the major sources for generating business. Initially they even
accompanied sales representatives to the clients place. Main objective was to
know the need of the customer and how to fulfill that in the best way.
The project dealt with various fields like:
1. Trading and DEMAT account.
2. Mutual funds.
3. Life insurance.
4. General insurance.
Thus it gave trainees the opportunity to learn about all the products and with the
range of products Reliance money offered it made the task a bit easier as we
could fulfill the need of the customer in a better way.

My task was divided in 4 phases:

1. Product knowledge: This included the theoretical knowledge about the field
and products which needed to be marketed.
2. Pitching in retail sector: This included the implementation of the knowledge
imparted to us and the test of our marketing skills. Initially we were
accompanied by other sales executive so that we can learn how to deal with the
customers and understand their need. This also enhanced our interpersonal skills
and confidence level.
3. Implementation in retail sector and pitching in corporate: By the start of
this phase we were confident enough about the pitching and fulfilling the needs
of the customer in the retail sector. This also included of the ways we should
pitch the corporate.
4. Implementation at corporate levels: This included the implementation of the
all the knowledge and ways learnt for the pitching and extracting business out of
the corporate.
With the end of 8 weeks every phase was completed and it gave us the real
experience of retail as well as corporate world.

COMPETITORS OF RELIANCE MONEY

Reliance Money serves a vast range of all financial products like advisory services, Mutual Fund,
Demat Accounts, Insurance, Gold Coin etc., so all the companies who offer these services are the
competitors of the Reliance Money. There are many competitors for Reliance Money on this
basis and almost all of them offer the services which Reliance Money offers.
Few major competitors are:
History of Religare Securities Ltd. Religare Securities Limited, a Ranbaxy Promoter Group
Company, was founded by late Dr. Parvinder Singh (CMD Ranbaxy Laboratories Limited), with
the vision of providing integrated financial care driven by the relationship of trust & confidence.
It is a diversified financial services group with a pan-India presence and presence in multiple
international locations, Religare Enterprises Limited ("REL") offers a comprehensive suite of
customer-focused financial products and services targeted at retail investors, high net worth
individuals and corporate and institutional clients.
REL, along with its joint venture partners, offers a range of products and services in India,
including asset management, life insurance, wealth management, equity and commodity broking,
investment banking, lending services, private equity and venture capital. REL, through its
subsidiaries, has launched India's first holistic arts initiative - with a gallery - as well as the first
SEBI approved film fund, which is an initiative towards innovation and spotting new
opportunities for creation and maximization of wealth for investors. Presently, the company is
headed by Mr. Sunil Godhwani who is CEO and managing director of the company. It has its
registered and corporate office in New Delhi and it operates from seven domestic regional
offices, 43 sub-regional offices, and has a presence in 498 cities and towns controlling 1,837
business locations all over India with a workforce of over 9500 people. Pursuant to expansion of
REL's business, the company has grown from largely an equity trading company into a
diversified financial services company. With the addition of RHH the REL group now operates
out of multiple global locations, other than India, (the UK, the USA, Brazil, South Africa, Dubai
and Singapore).
Among the leading service provider in Capital Market In a span of less than five years of its
retail operations, RSL recorded a healthy growth rate both in business volumes and profitability.
In recent times, the market share has increased from 3.46% in Q4 FY08 to

3.86% Q1 FY09. Major portion of earning were contributed by broking related activities and for
the first quarter of FY09, it accounted for 40% of revenues. Quarterly Total Revenue recorded at
Rs. 2,887.49 mn, EBIDTA at Rs. 1,184.17 mn and Profit after tax at Rs. 36.68 mn.
Angel Broking's tryst with excellence in customer relations began in 1987. Today, Angel has
emerged as one of the most respected Stock-Broking and wealth management companies in
India. With its unique retail-focused stock trading business model, it is committed to providing
‘Real Value for Money’ to all its clients. Angel broking ltd. already has a good presence in India
and offers world-class financial planning and a wide range of wealth management products to
mass affluent and affluent customer segments. Angel Broking limited provides a complete range
of financial products and services that include equity broking (internet based online trading as
well as offline trading), financial planning, insurance, investment products, equity research,
demat account and more. It is one of the leading and professionally managed stock broking firm
involved in quality services and research. The membership of the company with The Stock
Exchange Mumbai was originally in the name of Mukesh R. Gandhi, which was eventually
turned into a corporate membership in the name of Angel Broking Limited. Angel Broking
Limited is managed by Mr. Dinesh Thakkar, founder chairman and managing director and he is
well supported by Mr. Mukesh Gandhi, a fifteen years veteran in the market.
The group is well supported by a professional and qualified research team and efficient
operations and back office team, which comprises of highly dedicated and qualified individuals.
It has an in-house, state of art research department. Angel Broking Limited is primarily into
retail stock broking, with a customer base of retail investors, which has been increasing at a
CAGR of 100% every year. The company has huge network sub-brokers in Mumbai and other
places outside Mumbai, registered with SEBI, who act as Chanel partners for the company. The
company presently has total staff strength of around 150 employees who are spread accordingly
across the head office and all the branches. It has also empowered its physical presence
throughout India through various strategies which it has been adopting efficiently and effectively
over a period of time, like opening up of branches at various places, tie-ups with various
agencies and sales agents, buy-outs of smaller regional outfits and appointment of sub- brokers
and franchisees. Moreover, Angel has been tapping and including high net worth and self-
employed individuals it its vast array of clients.
Angel has always strived in the direction of delivering ultimate client satisfaction and developing
stronger bonds with its customers and chose partners. Angel has a vision to introduce new and
innovative products and services regularly. Moreover, Angel has been one among the pioneers to
introduce the latest technological innovations and integrate it efficiently within its business.

Karvy Consultants Limited was established in 1982 at Hyderabad. It was established by a group
of Hyderabad-based practicing Chartered Accountants. At initial stage it was very small in size.
It was started with a capital of Rs. 1, 50,000. In starting it was only offering auditing and taxation
services. Later, it acts into the Registrar and Share transfer activities and subsequently into
financial services and other services like Financial Product Distribution, Investment Advisory
Services, Demat Services, Corporate Finance, Insurance etc. All along, Karvy’s strong work
ethics and professional background leveraged with Information Technology enabled it to deliver
quality to the individual. A decade of commitment, professional integrity and vision helped.
Karvy achieving a leadership position in its field when it handled largest number of corporate
and retail that proved to be a sound business synergy.
Today, Karvy has access to millions of Indian shareholders, besides companies, banks, financial
institutions and regulatory agencies. Over the past one and half decades, Karvy has evolved as a
veritable link between industry, finance and people. An ISO 9002 Company, Karvy’s
commitment to quality and retail reach has made it an Integrated Financial Services Company.
Karvy ranks among the top player in almost all the fields it operates. Karvy Computershare
Limited is India’s largest Registrar and Transfer Agent with a client base of nearly 500 blue chip
corporates, managing over 2 crore accounts. Karvy Stock Brokers Limited, member of National
Stock Exchange of India and the Bombay Stock Exchange, ranks among the top 5 stock brokers
in India. With over 6,00,000 active accounts, it ranks among the top 5 Depositary Participant in
India, registered with NSDL and CDSL. Karvy Comtrade, Member of NCDEX and MCX ranks
among the top 3 commodity brokers in the country. Karvy Insurance Brokers is registered as a
Broker with IRDA and ranks among the top 5 insurance agent in the country. Registered with
AMFI as a corporate Agent, Karvy is also among the top Mutual Fund mobilizer with over Rs.
5,000 crores under management. Karvy Realty Services, which started in 2006, has quickly
established itself as a broker who adds value, in the realty sector. Karvy Global offers niche off
shoring services to clients the US. Karvy has 575 offices over 375 locations across India and
overseas at Dubai and New York. Over 9,000 highly qualified people staff The Company adds
5 new offices every month to the company’s ever growing national network in every nook and
corner of the country. The company service over 16 million individual investors, 180 corporate
and handle corporate disbursements that exceed Rs.2500 Crores.
Motilal Oswal Securities Ltd. (MOSL) was founded in 1987 as a small sub-broking unit, with
just two people running the show. Focus on customer-first-attitude, ethical and transparent
business practices, respect for professionalism, research-based value investing and
implementation of cutting-edge technology has enabled us to blossom into an almost 2000

member team. Today it is a well-diversified financial services firm offering a range of financial
products and services such as Wealth Management, Broking & Distribution, Commodity
Broking, Portfolio Management Services, Institutional Equities, Private Equity, Investment
Banking Services and Principal Strategies. It has a diversified client base that includes retail
customers (including High Net worth Individuals), mutual funds, foreign institutional investors,
financial institutions and corporate clients. We are headquartered in Mumbai and as of June 30th,
2009, had a network spread over 555 cities and towns comprising 1,308 Business Locations
operated by our Business Partners and us. As at June 30th, 2009, we had 5,57,373 registered
customers. Motilal Oswal Securities Ltd. enters 'Limca Book of Records' for creating India's
largest dealing room in Mumbai. It was 'Rated No.1 – Best recommendations Mid & Small Caps'
and won awards in 3 out of 4 categories at the Starmine India Broker Rankings 2009 from
Thomson Reuters.
Kotak Securities Limited, a 100% subsidiary of Kotak Mahindra Bank, is the stock broking and
distribution arm of the Kotak Mahindra Group. Kotak Mahindra is one of India's leading
financial institutions, offering complete financial solutions that encompass every sphere of life.
From commercial banking, to stock broking, to mutual funds, to life insurance, to investment
banking, the group caters to the financial needs of individuals and corporate. Kotak also offers
stock broking through the branch and Internet, Investments in IPO, Mutual funds and Portfolio
management service.
Kotak Mahindra is one of India's leading financial conglomerates, offering complete financial
solutions that encompass every sphere of life. The group has a net worth of over Rs. 5,609 crore,
employs around 17,100 people in its various businesses and has a distribution network of
branches, franchisees, representative offices and satellite offices across 344 cities and towns in
India and offices in New York, London, Dubai, Mauritius and Singapore. The Group services
around 3.6 million customer accounts. Kotak Securities has 195 branches servicing more than 2,
20,000 customers and coverage of 231 Cities. Kotaksecurities.com, the online division of Kotak
Securities Limited offers Internet Broking services and also online IPO and Mutual Fund
Investments.
India Infoline Ltd is listed on both the leading stock exchanges in India, viz. the Stock Exchange,
Mumbai (BSE) and the National Stock Exchange (NSE). The India Infoline group, comprising
the holding company, India Infoline Ltd and its subsidiaries, straddles the entire financial
services space with offerings ranging from Equity research, Equities and derivatives trading,
Commodities trading, Portfolio Management Services, Mutual Funds, Life Insurance, Fixed

deposits and other small savings instruments to loan products and Investment banking. India
Infoline also owns and manages the websites.
India Infoline Limited is listed on both the leading stock exchanges in India, viz. the Stock
Exchange, Mumbai (BSE) and the National Stock Exchange (NSE) and is also a member of both
the exchanges. It is engaged in the businesses of Equities broking, Wealth Advisory Services and
Portfolio Management Services. It offers broking services in the Cash and Derivatives segments
of the NSE as well as the Cash segment of the BSE. It is registered with NSDL as well as CDSL
as a depository participant, providing a one-stop solution for clients trading in the equities
market. It has recently launched its Investment banking and Institutional Broking business

PRODUCTS OF RELIANCE MONEY
 Reliance Life Insurance

 DEMAT Account Services
 Reliance Mutual Funds
 Reliance General Insurance
 Gold Coin

RELIANCE LIFE INSURANCE
Reliance Life Insurance, a part of the Reliance - Anil Dhirubhai Ambani Group is India's fastest
growing life insurance company and among the top 4 private sector life insurers.
Reliance Life Insurance has a pan India presence and a range of products catering to individual
as well as corporate needs. Reliance Life Insurance has over 700 branches and 1, 80,000 agents.
It offers 26 products covering savings, protection & investment requirements. Reliance Life
Insurance will endeavor to attain a leadership position in the market over the next few years, by
further expanding and strengthening its distribution network and offering a diverse array of
products to suit the varied and specific needs of individual customers.
Basics of Life Insurance
What is Life Insurance?
An amount of money paid to someone (called beneficiary) when the Life Assured (in whose
name the insurance policy is taken) dies. This amount can be used to pay the expenses related to
Life assureds death or can be invested to generate income that will replace your salary. Life
Insurance is an important tool in any investors portfolio & can be used for - wealth creation,
asset building, provide for contingencies and retirement planning.
Types of Life Insurance Policies
 Most Insurance policies are a combination of Savings & Protection.

 Products are formulated by either increasing or decreasing either one of these
components.
 These combinations can be broadly divided into 4 groups
- ULIPs
- Term Insurance
- Endowment Policies : Whole Life; Unit Linked etc
- Annuities & Pension

VALUE ADDED FEATURES
 Expenses of accompanying person at the Hospital

 Local Road Ambulance Services
 Recovery Benefit
 Cost of Health Check up
 Nursing Allowance
 Hospital Daily Allowance
Need Analysis in life Stages
AGE STATUS INSURANCE SUGGESTED
NEEDS PRODUCTS
1.Go on a holiday
2.Buy a new Car
3.Set up a new house Short Term Endowment

18yrs – 25yrs Unmarried Product
4.Set up Interiors
5.Buy jewellery
1.High Debt, high

expenditure Phase
Temporary term or
25yrs -30yrs Married
2.Family dependency whole life Product
on your income
3.Low accumulated
wealth
4.Need for Planning

Requirement
1.Retirement
Planning
2.Wealth transfer or
saving vehicles Profits or Unit Linked
3.Returns on Endowment/
30yrs – 45yrs Matured couple
investment Deferred annuities
4.Opting for
guaranteed Product
1.Protection in case
you live long
1.Single Premium
2.Protection for annuities
spouse in case of
2.Long term care
death
60yrs and above Post Retirement products
3.Wealth
3.Whole life products
accumulation for
children
Products of Life Insurance
Life Insurance products are usually referred to as ‘plans’ of insurance. These plans have two
basic elements; one is the “Death Cover” providing for the benefits being paid on the death of
the insured person within a specified period. The other is the “Survival Benefit” providing for the
benefit being paid on survival of a specified period.
 Plans of insurance that provide only death cover are called “Term Assurance” Plans.
 Plans of insurance that provide only survival benefits are called “Pure Endowment”
Plans.
Term Life Insurance
Term Life Insurance provides protection for a specified period of time. A death benefit is paid to
the beneficiary if the insured dies within a specified period of time while the policy is still in
force.
Whole Life Insurance
Whole Life insurance is a permanent life insurance and provides protection for life. As long as
premiums are paid, a death benefit is paid to the beneficiary.
ULIPs
A ULIP is a life insurance which provides a combination of Life Insurance protection and
investment. Money can be invested in the following fund:- Equity Fund, Debt Fund, Money
Market Fund (Liquid Fund) and Balance Fund.
Annuities
Annuities are practically the same as pension. Pension provides periodical payments to the
employees, who have retired. They are paid as long as the recipient is alive. Annuities are called
the “reverse” of Life Insurance.
INSURANCE PLAN
 Protection Plans
Protect your family even when you’re not around by investing in Reliance Protection Plans.
Choose a limited period plan or a lifetime protection plan depending on your needs. The latest
Protection Plans are as below…
1. Reliance Term plan

2. Reliance Simple Term plan
3. Reliance Special Term plan
4. Reliance Credit Guardian plan
5. Reliance Special Credit Guardian plan
6. Reliance Endowment plan
7. Reliance Special Endowment plan
8. Reliance Connect 2 Life plan
9. Reliance Whole Life plan
10. Reliance Wealth + Health plan
11. Reliance Cash Flow plan
 Savings & Investment Plans

Reliance Savings & Investment Plans help you to set aside some money to achieve specific goals
in life, which means that you can enjoy life and provide for your family’s daily needs. The
savings and investment Plans are as below…
1. Reliance Total Investment Plan Series I - Insurance

3. Reliance Automatic Investment plan
4. Reliance Money Guarantee plan
5. Reliance Cash Flow plan
6. Reliance Market Return plan
7. Reliance Endowment plan
8. Reliance Special Endowment plan

9. Reliance Whole Life plan
10. Reliance Golden Years Plan
11. Reliance Golden Years Plan Value
12. Reliance Golden Years Plan Plus
13. Reliance Connect 2 Life plan
 Retirement Plans
Invest today in Reliance Retirement Plans and save money to enjoy life even after retirement.
You will never have to depend on another person or make any compromises to maintain your
current lifestyle. The latest Retirement Plans are as below…
1. Reliance Total Investment Plan Series II – Pension

2. Reliance Golden Years Plan
3. Reliance Golden Years Plan Value
4. Reliance Golden Years Plan Plus
6. Reliance Automatic Investment Plan
7. Reliance Money Guarantee Plan
 Child Plans
Save systematically and secure your child’s future needs by investing in Reliance Child Plans.
You can always be there for your child when he or she needs you. The Childs plans are as
below…
1. Reliance Child plan

2. Reliance Secure Child plan
Market Return Plan

Under This plan the investment risk in the investment portfolio is done by the policyholder.
Key features
 Twin benefit of market linked return and insurance protection

 A unit linked plan, different from traditional life insurance products with maximum
maturity age of 80 years.
 Option to create your own portfolio depending on your risk appetite.
 Choose from four different investment funds
 Flexibility to switch between funds
 Option to pay regular as well as single premium & top- ups
 Option to package your policy with accidental rider
 Flexibility to increase the sum assured
 Liquidity through partial withdrawals
How does this plan work?
The premium paid by the client net of premium allocation charges is invested in fund/funds
of your choice and units are allocated depending on the price of units for the fund/funds. The
fund value is the total value of units that you hold in the fund/funds. The mortality charges
and policy administration charges are ducted through cancellation of units whereas the fund
management charge is priced in the unit value.
Benefits
Life cover Assured: in case of unfortunate loss of life, the beneficiary will get sum assured or
fund value, whichever is higher. The client can choose the basic sum assured within the
minimum and maximum levels mentioned below.

Minimum sum Assured:
 Regular premium: annualized premium for 5 years or annualized premium for half the
policy term, whichever is higher.
 Single premium: 125% of the single premium.
Maximum sum Assured
No limit (50000 for age up to 12 years)
Maturity Benefits
On survival to maturity the fund value on maturity will be paid out.
Rider Benefits
The Client can add the Accidental Death & Total and Permanent Disablement Benefit Rider
(available only with the regular premium option).
This benefit doubles the life coverage in case of accidental death or accidental total and
permanent disablement at a very nominal additional cost. The maximum cover is Rs. 50, 00,000
per life.
In case of accidental death of the life assured during the policy term, the accident benefit sum
assured will be paid immediately in a lump sum.
In case of accidental total and permanent disablement, 1/10th of the accident benefit sum assured
will be paid at the end of each year for ten years. If the total and permanent disablement has
commenced, the accidental death benefit cover ceases.
In case of maturity or on death of the life assured before payment of all installments of accidental
total and permanent disablement benefits, the remaining unpaid installments of any will be paid
in one lump sum along with death or maturity benefit.
Accidental total and permanent disablement means disability caused by bodily injury, which
causes permanent inability to perform any occupation or to engage in any activities for

remuneration or profits. This disability should last for at least 6 months before being eligible for
accidental total and permanent disablement benefits.
Accidental total and permanent disablement includes loss of both arms and both legs or one arm
and one leg or of both eyes. Loss of arms or legs means dismemberment by amputation of the
entire hand or foot. Loss of eyes means entire and irrecoverable loss of sight.
Who can buy the product?
Minimum age at entry 30 days
Maximum age at entry 65 years
Maximum age at maturity 80 years
What is the policy term?
Minimum policy term 5 years
Maximum policy term 40 years
Flexible premium payment modes:
Choose from five premium payment modes.
a) Annual – minimum premium is Rs. 10,000.

b) Half – yearly – minimum premium is Rs. 5,000.
c) Quarterly – minimum premium is Rs. 2,500.
d) Monthly – minimum premium is Rs. 1,000.
e) Single premium – minimum premium is Rs. 25,000.

Charges under the plan:
1. Premium allocation charge

For regular premium policies:
Term of the policy as below
Years 5-9 10 - 14 15+
First year 10% 15% 20%
Thereafter 5% 5% 5%
(The premium allocation charge for single premium & top – ups is 2 %.)
2. Policy Administration charges:

Rs. 40 will be deducted from your unit account each month.
3. Fund Management Charges:
Unit Linked Funds Annual Rate

Capital Secure 1.50%
Balanced Fund 1.50%
Growth Fund 1.75%
Equity Fund 1.75%

(The fund management charges will be deducted on a daily basis.)

Revision of charges:
The fund management charges are subject to revision at any time, but hey will not exceed 2%
p.a. for the capital secure fund and 2.5% p.a. for the other funds.
Any changes made to the charges under this policy will be subject to IRDA approval.
4. Partial Withdrawal Charges:

Rs. 100 per withdrawal will be deducted from your unit account.
5. Switching Charge:
1% of the amount switched, with a maximum of Rs. 1,000/- per switch.
6. Mortality Charges:
The Mortality charges, based on your attained age, are determined using 1/12 th of the charges are
different.
7. Surrender Charge:
This charge is levied on the unit fund at the time of surrender of the policy as under:
Number of years premiums paid Surrender charge as percentage of

fund value
Less than 1 100%
1 50%
2 20%
3 and more NIL


8. Service Tax Charge
This charge will be levied on mortality, accident & disability benefit charges. The level of this
charge will be as per the rate of service tax on risk premium levied by the government from time
to time the correct rate of service tax is 12.36% this charge shall be collected along with charges.
How safe is your investment
 The investments made in the unit funds are subject to investment risks associated with
capital markets and the NAVs of the units may go up or down based on the performance
of the fund and the factors influencing the capital market, and the insured is responsible
for his/her decisions.
 The unit price is a reflection of the financial and equity/debt market conditions and can
increase or decrease at any time due to this.
 Benefits payable under the policy will be made according to the tax laws and other
regulations in force at that time.
 There are no guarantees for any fund of any kind under this policy. The benefit payable
on maturity will be equal to the value of your units.
 The name in the funds in n way indicates the returns derived from them.
 Please note that Reliance life Insurance company limited is only the name of the
insurance company and Reliance market return plan is only the name of the unit linked
life insurance policy and does not in any way indicate the quality of the policy or its
future prospects or returns
Free Look Period.

In case the policyholder disagrees with any of the terms and conditions of the policy, he may
return the policy to the company within 15 days of its receipt for cancellation, stating his/her
objections in which case the company will refund an amount equal to the non-allocated premium
plus the charges levied by cancellation of units plus fund value as on the date of receipt of the
request in writing for cancellation, less the proportionate premium for the period the company
has been on risk and the expenses incurred by the company medical examination and stamp duty
Charges. If the risk acceptance date falls within cooling off period, then on cancellation RLIC
shall pay fund value less of charges.

RELIANCE DEMAT ACCOUNT
Overview of Demat Account.
In India, a Demat account, the abbreviation for dematerialized account, is a type of banking
account which dematerializes paper-based physical stock shares. The dematerialized account is
used to avoid holding physical shares: the shares are bought and sold through a stock broker.
This account is popular in India. The Securities and Exchange Board of India (SEBI) mandates a
demat account for share trading above 500 shares. As of April 2006, it became mandatory that
any person holding a demat account should possess a Permanent Account Number (PAN), and
the deadline for submission of PAN details to the depository lapsed on January 2007.
Procedure
1. Fill Demat Request Form (DRF) (obtained from a depository participant or DP with whom
your depository account is opened).
2. Deface the share certificate(s) you want to dematerialize by writing across Surrendered for
dematerialization.
3. Submit the DRF & share certificate(s) to DP. DP would forward them to the issuer / their R&T
Agent.
4. After dematerialization, your depository account with your DP would be credited with the
dematerialized securities.

Reliance Money Demat Account Services
Reliance Money – Transacting and investing simplified.
Get ready to change the way you transact and invest in financial products and services.
Whether you wish to transact in equity, equity & commodity derivatives, IPO’s offshore
investments or prefer to invest in mutual funds, life & general insurance products or avail money
transfer and money changing services, you can do it all through reliance money.
Simply open a reliance money account and enjoy the convenience of handling all your key
financial transactions through this one window.
Benefits of having a reliance money account

 It’s cost effective
You pay comparatively lower transaction fees. As an introductory offer, we invite you to pay a
flat fee of just Rs. 500/- and 750/- and transact through reliance money. This fee is valid for two
months or a specified transaction value
See the table below for details.

 Its offers single – window access

Through reliance money’s associates, you can transact in equity, equity and commodities
derivatives, offshore investments mutual funds, IPO’s life insurance, general insurance, money
transfer, money changing and credit cards, amongst others.
 It’s convenient
You can access reliance money’s services through
 The internet
 Transaction kiosks
 The phone (call & transact)
 Our all – India network of associates
On an assisted trade (through the call Centre or our network of associates) a charge of Rs 12 per
executed trade will be applicable.
 It’s Safe
Your account is safeguarded with a unique security number that changes every 32 seconds. This
number works as a dynamics password to keep your account extra safe.

 Its provides you a demat account
You get your own demat account with reliance capital at an annual fee of just Rs. 50/-.
 Its provides you a 3-in-1 facility.

You can access your banking, trading and demat account through a single window and transfer
funds across accounts seamlessly.
 It provide you value- added services

At www.reliancemoney.com, you get
 Reliable research, including views of external experts with an enviable track record
 Live news updates from Reuters and Dow Jones
 CEO’s / expert views on the economy and financial markets
 Tools that help you plan your investments, tax, retirement, etc. in the personal finance
section
 Risk Analyzer for analysis of your risk profile
 Asset allocators to build an appropriate investment portfolio
 Innovative use of technology for facilitating convenient trading/investments – kiosks
(similar to ATM’s)

Reliance Money Provide the kiosks (similar to ATM’s) Facilities, to their customer through
which the customers can trade on available kiosks at the particular Branch of Reliance Money.
The company is going to open these kiosks in the market as the ATM’s of the Banks.
Reliance Money provides 3 different trading platforms for equity trading:
Insta Trade
Fast Trade
Easy trade
The benefits
 A safe and convenient way to hold securities;
 Immediate transfer of securities;
 No stamp duty on transfer of securities;

 Elimination of risks associated with physical certificates such as bad delivery, fake
securities, delays, thefts etc.;
 Reduction in paperwork involved in transfer of securities;
 Reduction in transaction cost;
 No odd lot problem, even one share can be sold;
 Nomination facility;
 Change in address recorded with DP gets registered with all companies in which investor
holds securities electronically eliminating the need to correspond with each of them
separately;
 Transmission of securities is done by DP eliminating correspondence with companies;
 Automatic credit into demat account of shares, arising out of

bonus/split/consolidation/merger etc.
 Holding investments in equity and debt instruments in a single account.
Required Documents
The extent of documentation required to open a demat account may vary according to your
relationship with the institution. If you plan to open a demat account with a bank, a savings,
current and, or other account for which the holder have been issued a check book, such holder
has an edge over the non-account holder. In fact, banks usually offer additional incentives to
customers who open a demat account with them. Along with the application form, your

photographs (with co-applicants) and proof of identity/residence/date of birth have to be
submitted. The DPs also ask for a DP-client agreement to be executed on non-judicial stamp
paper. Here is a broad list:
 A canceled check, preferably MICR
 Proof of Identification
 Proof of Address
 Proof of Pan card (mandatory)
 Two Recent photographs
For proof of identification and, or address self-attested facsimile copies of PAN card, Voter’s ID,
Passport, Ration card, Driver’s license, Photo credit card, Employee ID card, Bank attestation,
latest IT returns and, or latest Electricity/Landline phone bill are sufficient. While they only ask
for photocopies of the documents, they will need the originals for verification.
Points to Remember
1. Only securities admitted by NSDL can be dematerialized. The list is available with your
DP.
2. Only securities registered in the name of the account holder can be dematerialized.
3. Dematerialization is normally completed within 15 days after the share certificates have
reached the issuer/ their R&T Agent. Thus it may take you a month from the date you
hand over shares, to receive demat credit.
4. Dematerialization would be done only when the issuer / their R&T Agent is satisfied of
genuineness of securities & ownership status.
5. All the joint holders should sign the DRF.
6. The pattern of holding in the DRF should match the pattern of holding on the share
certificate & the pattern in which account is opened.
7. Demat requests with name(s) not matching exactly with the name(s) appearing on the
certificates merely on account of initials not being spelt out fully or put after or prior to
the surname, would be processed, provided the signature(s) of the client(s) on the DRF
tallies with the specimen signature(s) available with the issuer/ their R & T agent.
8. If the signature in the DRF does not match with the signature available with the issuer/
their R & T agent, the issuer/ their R & T agent may at the time of demat confirmation,
ask for additional documentation (like bank attestation/ notarisation, etc.) to prove that
the certificate belongs to the person who forwarded the DRF.
9. In case there is any problem in processing the DRF, contact you’re DP and if he cannot
resolve the problem you may contact NSDL.

ADVANTAGES AND DISADVANTAGES

RELIANCE MONEY :-
ADVANTAGES:-
1. Extra security features with ‘Security Token’, which is the most
secure and tested technology in computer world.
2. Simple, easy and fast online stock trading.
3. Almost all investment options are available under one account
including Equity, Trading, Derivatives, Forex, Commodity, IPO,
Mutual Funds, Commodity and Insurance.
4. Branches are available in all major cities and the number is
growing.
DISADVANTAGES:-
1. Comparatively twice the delay in opening account initially. Took
20+ days.
2. Inconvenient security token without security you can’t trade.
3. It creates inconvenience and discomfort more than security.
4. Poor trading portal is not compatible with Firefox or Opera.
5. Poor customers service no response to emails most of time.
Otherwise it will take many days to get an email response to email
them.

RESEARCH METHODLOGY

RESEARCH DESIGN
To understand the perception and behaviors of investors and potential investors this study has
been conducted. In addition, attitude of investors towards Reliance Money has also been
considered. So, research has been carried on the title
“Analysis of Product & Services offer by Reliance Money”
NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company,
its achievements and tasks, products and services and also to collect information about its
competitors. But the major focus was on making a customer profile for Reliance Money and
studies the position of Reliance Money in the market as well as among its competitors. In
addition, investors were to be made aware about various products and services offered by
Reliance Money.
OBJECTIVE OF THE STUDY
 To create awareness about the products offered by Reliance Money in the Market.
 To know about the investment preference or style of investors.
 To know about the awareness of demat account.
 To collect the real time information about preference level of customers using Demat
account and their inclination towards various other brokerage firms e.g. Reliance Money,
ICICI, Religare, Angel , Unicon, Sharekhan etc.
 As an intern at Reliance Money, to know about response of investors towards Reliance
Money.
 To know about the awareness of Reliance Money as a brand and services offered.
 To know about the availability of Reliance Money Franchisee.
 To know about the satisfaction level among customers of Reliance Money.

SOURCE OF DATA (PRIMARY & SECONDRY)
In this project work primary and secondary data sources has been used.
Primary data
Primary data is collected through observation, or through direct communication or doing

experiments. Under this, Survey method has been used.
For this report primary data was collected by personal interview with investors and potential
investors in different areas of Ranchi. The data was collected over a period from 20th June to 3rd
July 2010.
Secondary data
Secondary data refers to existing primary data that was collected by someone else or for a
purpose other than the current one. It means already available through books, journals,
magazines, newspaper, and websites.
Data has been collected through various websites the list of which has been given in the end of
report.
SAMPLING PLAN
Sample unit
The sampling units are various areas of Ranchi which have been approached to collect data
from different people.
Sampling method
Sampling method used in this research is simple random sampling which is also known as
probability sampling. Under this sampling design every item of universe has an equal chance of
inclusion in sample. It is say to a lottery method.
Sample size
The size of the sample was restricted to 200, as to just get a quick analysis.

Data collection method through questionnaire:
Research Instrument used in this research was Questionnaire.

A questionnaire is a formalized set of questions for eliciting information. It is one of the most
common instruments used for primary data collection. The questionnaire can be administered in
various ways. It can be administered by means of a personal interviewer as well as by the
telephone, Mail. Here, the questionnaire was administered by a personal interview.
Tools of analysis
For the proper analysis of data, Quantitative Technique such as percentage method was used. In
addition, Microsoft excel was also used for preparing charts for deducing inferences.

DATA ANALYSIS

Table showing number of people heard about Reliance Money

Limited
Table 1
RESPONSE NO OF RESPONDENTS
YES 176
NO 24
TOTAL 200
Chart 1
No of respondents
12%
YES
NO
88%
Inference: Out of 200 respondents 176 customers were known about Reliance Money, while the
rest did not know.

Table showing Number of people knows about the product

provided by Reliance Money Ltd.
Table 2
YES 137
NO 63
TOTAL 200
Chart 2
No of respondents
YES NO
32%
69%
Inference: Out of 200 respondents 137 customers were known about product provided by
Reliance Money, while the rest did not know.

Table showing that Number of people feels that investing in Stock

market is safe
Table 3
YES 160
NO 40
TOTAL 200
Chart 3
No of respondents
20%
YES
NO
80%
Inference: Out of 200 respondents 160 people feels that investment in stock market is unsafe,
while the rest are feels it’s safe.

Table showing that Number of people aware of all Tax Saving

Scheme
Table 4
YES 117
NO 83
TOTAL 200
Chart 4
No of respondents
42% YES
NO
59%
Inference: Out of 200 respondents 117 people aware of all tax saving scheme available in
market, while the rest did not know all tax saving scheme.

Table showing that Number of people know about DEMAT/Trading

account
Table 5
YES 183
NO 17
TOTAL 200
Chart 5
No of respondents
9%
YES
NO
92%
Inference: Out of 200 respondents 183 people aware of DEMAT/Trading account, while the
rest did not know.

Table 6
Investment as saving
AMOUNT AS SAVING NO OF RESPONDENTS

uptoINVESTOR
PROFILE OF 50000 63
NO OF RESPONDENTS
High50001-100000
risk taker 3439
100001-200000
Risk taker 7536
Lowabove 200000
risk taker 2832
No risk taker 93
Chart 6
Investment as saving
80
70
60
50 No of respondents
40
30
20
10
0
upto 50000 50001-100000 100001-200000 above 200000
Inference: In the above given graph it is showed that 75 out of 200 that are 37.5% of customers
are interested to invest more than 1 lacs but less than 2 lacs. 63 out of 200 that are 31.5% of
customers are interested to invest upto 50000 and only 14% of investor are interested to invest
more than 2 lacs.
Profile of investor

Table 7
Chart 7
Profile of Investor
100
90
80
70
50
40
30
20
10
0
High risk taker Risk taker Low risk taker No risk taker
Inference: In the above given graph it is showed that 93 out of 200 that are 46.5% of customers
are interested to invest in safe side i.e, Insurance policy and mutual fund.

In which of this Financial Instrument does you want to invest
Table 8
FINANCIAL INSTRUMENT NO OF RESPONDENTS

Equity 32
Mutual Fund 41
Insurance 103
Others 24
Chart 8
Financial Instrument
12% 16%
Equity
Mutual Fund
Insurance
21% Others
52%
Inference: In the above given graph it is showed that maximum investor are really wants to
invest in insurance and mutual fund because thesefinancial instruments are more safe compare to
another instruments.

What is the percentage of earning invested in share trading

Table 9
% INVEST IN SHARE TRADING NO OF RESPONDENTS

upto 10% 95
upto 25% 58
upto 35% 32
above 50% 15
Chart 9
% of earning invest in share trading

100
90
80
70
50
40
30
20
10
0
upto 10% upto 25% upto 35% above 50%
Inference: In the above given graph it is showed that more than 50% of investor, want to invest
their 10% earning in share trading.

Where from you purchased mutual fund/Insurance

Table 10
PURCHASE MUTUAL FUND/INSURANCE NO OF RESPONDENTS

Directly from AMC 25
Brokers Only 55
Brokers/Sub-Brokers 89
Others sources 31
Chart 10
No of respondents
16% 13%
Directly from AMC

Brokers Only
Brokers/Sub-Brokers
28% Others sources
45%
Inference: In the above given graph it is showed that people give more faith on broker’s and sub
broker’s to purchased their financial instruments.

KEY LEARNINGS
Apart from the assigned roles and responsibilities, the Centre manager facilitate
me with a training which covers the product details of Reliance Money, and how
they are cheaper than other broking house, about their corporate culture,
organizational structure, sales methodology, Tele-calling, Application handling,
grievances handling with respect to customers etc.
Regarding customer handling they provide me with a database for cold call. As
it is my first experience in Tele-calling, I got tense due to the harsh responses.
Later by realizing the responses from the prospective lead calls boost my
confidence in Tele-calling.
The relationship manager of Ranchi Branch taught me to handle the application
and other stuff which was important with respect to application processing.
From the Dealer I have learned how to use the Power trade platform to trade
(Buy and Sell) fast. Trading as intraday needs concentration and speed when
compared with delivery type of trading
MAJOR FINDINGS
I have considered the following parameters for identifying the reason for the
poor performance of that particular branch.
They are,
 Visibility of outlet
 Infrastructure facilities
 Nearest competitors
 Area potentiality
 Sales activities
Visibility of outlet
The office of Reliance Money Limited located in business area but the visibility
of the outlet has a problem because there is no display board or banner of
Reliance Money front of office building. Many time clients search our office but
they hardly found because there is no display board of Reliance Money.
Infrastructure facilities
Infrastructure facilities are not up to the mark, AC is not in good condition and
finally very important factor that is parking facilities is very small.

Area Potentiality
Ranchi was one of the few areas in Jharkhand which hold the high net worth
(HNI) individuals in a hub, so the area was potential area which can feed us with
sufficient volume of business. So the area was not at all a problem for the poor
performance. It implies that the problem was within branch and its activities.
Sales Activities
Being doing business in a high potential area, this branch cannot extract the
available potential in that area. All because of the unavailability of Business
development executives with the branch to contact the prospective HNIs at their
door step.
Customers’ dissatisfaction
Customer is not very much satisfied with the services because there is not a very good system of
follow up by the company. This is leading to dissatisfaction among the clients or customers of
Reliance Money.
Bad word of mouth
Past experiences of customers, which were not good enough, are leading to unfavorable publicity
of the company. This is a becoming a problem for generation of new leads and therefore the
company is losing business somehow.
Lack of awareness about services offered
There is lack of awareness amongst people about the services offered by Reliance Money.
People know Reliance Money as a brand but due to lesser advertisement and promotional
activities, they still do not know what this company is all about.
Target Market
From the research it can be found out the major investors belong to middle income group who
keep around 5% - 15% of their income for investment purposes. So it is very clear from that the
target market or potential investors are coming from middle income group.
Position of Reliance Money in market
People are very much aware of Reliance Money as a brand but still at this point of time market
leader in the industry is ICICI direct. However, Reliance Money is not very behind as the new
investors entering into the market want to open their account with Reliance Money. So, it has a
good business potential in the future.

RECOMMENDATION
The most vital problem spotted is of ignorance. Investors should be made aware of the benefits.
Nobody will invest until and unless he is fully convinced. Investors should be made to realize
that ignorance is no longer bliss and what they are losing by not investing.
 After sales services and follow up calls are important for getting new references so trained
telesales should be appointed for this purpose whose sole work should be to make feedback
calls.
 Reliance is having too many financial products right from DEMAT account to General
Insurance and not all the salespeople are familiar with each and every product so the work
force should be segregated each group dealing in a specific product and the sales target
should be given likewise.
 While interacting with the investors I found that most of the customers are unaware about
the Mutual fund. Some of the people look upon mutual funds and equity trading as
gambling. Thus a mutual fund awareness program can help to increase the penetration of
mutual funds in the market.
 Reliance should declare in black ink that they will charge just 1 paisa per transaction.
People tend to think that there must be some hidden charges.
 Rs750 account opening charges are too high when targeting a corporate so the company
should be flexible on this amount.
 Reliance should provide periodic training for updating the product knowledge of various
financial advisors.
 Company should have a scheme of rewards and recognition to employees and the field
persons to boost their motivation.
 There must be proper advertisement of the company by various media like Exhibition,
Press releases, Newspaper, and Television etc.

 There should be a good research team who has to survey the market and know about the
client’s satisfaction level and also found out the potential customer.
 There must be a good infrastructure of the company to get the attention of the public and
the office should be at residential area so those customers get the service easily.
 Though majority of the customer were satisfied with the existing function but the
organization should use some marketing strategies such as discount scheme on amount of
transaction made in a month by the regular customer. So it will enable the customer to
retain in the organization and to attract new customer.
 There should be regular training program like Workshops, Seminars, and Meetings etc. for
the sake of development of the organization and also for the development of the
employees’ performance simultaneously.

Suggestions
For visibility of branch office

To enhance the visibility of that franchisee, I recommend them to replace that old tampered sign
board with a new one. As an initiative step from my side, I along with the business associate
reported the regional office for providing the new banner for branch office.
For enhancing sales activities

The first and foremost resource needed for enhancing sales activities is the Human Power, that
is, to recruit some business development executives to assist the sales activities of particular
franchisees. The recommendation should pass through proper channel to the business associate.
For customers’ satisfaction

When I had a chance to meet the existing customers, I came to know that they are not happy with
the internet assistance provided by the Reliance money. They are reporting that the speed was
very bad when compared with the online platform provided by ICICI direct. So Reliance money
should take steps to upgrade the speed of their trading platform with user friendly services too.
Creating awareness regarding benefits of investments

The most vital problem spotted is of ignorance. Investors should be made aware of the benefits.
Nobody will invest until and unless he is fully convinced. Investors should be made to realize
that ignorance is no longer bliss and what they are losing by not investing.
So the advisors should try to change their mindsets. The advisors should target for more and
more young investors. Young investors as well as persons at the height of their career would like
to go for advisors due to lack of expertise and time.
Proper Follow up
After sales services and follow up calls are important for getting new references. So trained Tele-
callers should be appointed for this purpose whose sole work should be to make feedback calls.
Regular customer meets should be arranged to know the satisfaction level of the customers.

Product Specialization
Reliance is having too many financial products right from DEMAT account to General Insurance
and not all the salespeople are familiar with each and every product so the work force should be
segregated each group dealing in a specific product and the sales target should be given likewise.
Suggestion Boxes
There should be provision of complain suggestion boxes at each branch so that the problems of
customers can be dealt with. This can be an effective system for showing hospitality towards
customers.
Customer Education
The customer should be educated about the stock market to overcome his fear of uncertainty in
these markets and must be assured of expert advice in case of market fluctuations. The customer
should also be educated about the benefits of investment in stock markets over other investment
schemes.

Limitations:
The project has been subject to the following limitations:
 The study was restricted to Reliance Money Limited to only in Ranchi.

 The study is conducted with the data available and the analysis was made accordingly.
 It was tough to get all relevant facts from the personnel and employees concerned due to
some secret document not provided by the business organization, which is inherent in an
industry.
 Time factor was a limitation as only a stipulated period had been ascertained to me while
the personnel had little time to my queries due to their daily busy schedule.
 It is not feasible to compare all the products of various brokerage firms.

Bibliography
Books:
1. Financial Markets And Services- Gordon & Natarajan
2. Indian Financial System- M.Y.Khan
3. Securities Markets And Products- Taxman
Websites:
 www.reliancemoney.com
 www.bseindia.com
 www.nseindia.com
 www.google.com
 www.moneycontrol.com
 www.amfiindia.com
 www.scribd.com
 www.valueresearchonline.com
 www.investopedia.com

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Summer Internship Report

Summer Training Report

“PRODUCT & SERVICES OFFERED BY RELIANCE MONEY”

RELIANCE MONEY LIMITED

Roll No.: 09DF039

As a Partial Fulfillment of PGDM (FC) Programme of IMIS

Institute of Management & Information Science

Prem Kumar Prasad

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 2

It is understood that by this approval, the undersigned do not necessarily endorse

Date: Mr. Rajesh Kumar

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 3

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 4

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 5

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 6

Reliance Capital Company

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 7

RELIANCE CAPITAL COMPANY OUTLINE

RELIANCE RELIANCE RELIANCE

MONEY LIFE INSURNACE GENERAL

MUTUAL FUNDS MUTUAL FUNDS

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 8

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 9

(Head Office Mumbai)

REGIONAL Head ARVIND

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 10

ZONAL ZONAL ZONAL ZONAL

REGIONAL REGIONAL REGIONAL REGIONAL

Regional Level: Regional head

Divisional Level: Cluster Head

Branch Level: Branch Head

Area Level: Relationship Manager (RM)

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 11

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 12

MY TASK IN RELIANCE MONEY

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 13

My task was divided in 4 phases:

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 14

COMPETITORS OF RELIANCE MONEY

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 15

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 16

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 17

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 18

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 19

PRODUCTS OF RELIANCE MONEY

 Reliance Life Insurance

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 20

RELIANCE LIFE INSURANCE

Basics of Life Insurance

What is Life Insurance?

Types of Life Insurance Policies

 Most Insurance policies are a combination of Savings & Protection.

Institute of Management & Information Science, Bhubaneswar (2009-11) Page | 21

 Expenses of accompanying person at the Hospital

Need Analysis in life Stages

AGE STATUS INSURANCE SUGGESTED

2.Buy a new Car

3.Set up a new house Short Term Endowment

1.High Debt, high

4.Need for Planning

Products of Life Insurance

Whole Life Insurance

1. Reliance Term plan