• During the research phase Periodic Briefings

• Consultants ,technical and project director

• Sample size taken was about 224 . Attitudinal Tests
• Sample size included who may play role in buying
• Voltas current and other dealers of CI submersible Pumps Focus Groups
• Non disclosure of company
• Secondary data Data collection
• Primary data
• Further segmentation of already chosen states Geographic Segmentation
• Specific Districts selection
Parameters of Market Research
Methodology
Methodology

Primary Secondary
research(data Research( Data
collection) collection)

Data collected
Non Probability Sample Size
from the related
Sampling -200
repository

Findings and Conclusion Information from

Checklists(secondary
data)

Set A

Information obtained from

Structured questionnaire
Two Sections

Set B Technical information

Findings and Conclusion : Set A

WB :Potential Target: Burdwan district

• Product line extension viable here
• Financial assistance by world bank

Madhya Pradesh :
• Target customers : Large farmers and governmental units
• NABARD would provide finance in MP

Rajasthan : Target location: Nagpur district

• Quality conscious customers
• IMD or IMC to popularize SS pumps

Maharashtra: Target location: dhulia district

Quality conscious customers (Prospective target customers for the new product)
Findings and Conclusion : Set B

Low but service life of CI pipes

with rigid parameters
Unsuitable conditions for standardized and equipment
High Potential for submersible pumps
Gujarat
Madhya Pradesh
High Potential area
Wide acceptance for CI submersible pipes
Favorable environmental conditions
Competition : Tata pipes expensive and wide
acceptance of GI B grade pipes

Rajasthan
Water table was very low
Maharashtra Brackish water Good service life for CI submersible pumps
Good voltage conditions

Existing demand for Submersible pipes

Low water levels

Price sensitive region

High potential

Mostly Tata pipes

Salty water would affect the life of pumps
West Bengal
General Findings

Results for the best potential target : Based on the analysis of demand and
potential which is deduced by the business market research

High
Gujarat Potential

Madhya Pradesh

Maharashtra

West Bengal
Low
Rajasthan Potential